Booongo grows Colombia presence with Zamba deal

Launch to increase supplier’s foothold within nation’s online market

Booongo, the global online slots developer, has signed a deal with Zamba, the online arm of the Vicca Group, which will see it establish a large presence in the Colombian regulated market.

Zamba customers will have access to Booongo’s complete portfolio of slot content, including the top performing Sun of Egypt, Book of Sun Multichance, and Dragon Pearls.

The operator will also be able to utilise Booongo’s tournament and wider gamification toolkit designed to significantly increase player engagement of both casual and competitive bettors.

The agreement marks another milestone in Booongo’s strong period of expansion in Latin America, with Zamba joining Caliente, Big Bola and Rivalo among operators in the region offering the supplier’s portfolio.

Sebastian Damian, Commercial Director at Booongo, said: “We are thrilled to partner with Zamba, expanding our presence in Colombia significantly.

“Our growth in Latin America has been impressive and sustained in recent months and is something we will look to continue to do in the upcoming months as our portfolio goes from strength to strength.”

Maria Eugenia Romero, Marketing Director at Zamba, said: “Booongo’s diverse slot offering offers players a wide range of content to choose from, while its top performing Dragon Pearls engages audiences with its lucrative Hold and Win mechanics.

“Enhancing our product offering is vital to us as we look to attract new players, so we look forward to a long and fruitful partnership together.”