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Pronet Gaming enlists Mark Schmidt to spearhead African expansion

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Pronet Gaming has recruited Mark Schmidt as Director of Sales for Africa as it looks to accelerate growth across the region with its fully-customisable sportsbook, casino and omni – channel platform.

Schmidt, who has more than 11 years’ experience in the continent’s sports betting industry having held senior roles with leading regional B2C and B2B brands, will spearhead business development in the African region as Pronet Gaming look to accelerate their expansion into emerging markets.

Bringing a thorough understanding of the local market requirements and operating conditions, Schmidt joins Pronet Gaming from IMG Arena. In his role as Business Development Manager for MEA there he signed some of the region’s top tier names over the last three and a half years.

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His CV also includes a stint as Sportsbook Manager for Hollywood Bets, which he held for four years. He was then appointed as Sales Manager for Betradar, playing an incremental role in the company’s regional growth.

Having sharpened its focus on emerging markets, Pronet Gaming has significantly extended its reach into Africa in recent months, signing several high-profile deals with major sportsbook and casino brands.

Mark Schmidt said: “Pronet Gaming is quickly making a name for itself across Africa with a local approach to doing business and products that meet the nuanced needs of individual markets. It is an exciting time to join the company as a result and I look forward to being a part of the next phase of its journey.

Bobby Longhurst, Chief Commercial Officer, said: “Given our fast-growing presence in Africa it’s fantastic to now have Mark at the helm of our regional expansion to bring in new commercial opportunities.

“Having people on the ground is extremely important in these markets and with his track record of growing businesses in the region I’m confident he’ll play an incremental part in our future.”

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Colin McDonagh, Chief Sales Officer at Pronet Gaming, added: “I am delighted to have Mark as our new Director of Sales for Africa and am in no doubt that he will take us to the next level of success in the region.

“He brings with him a wealth of local industry expertise and has built up a reputable profile over the last 10 years in the industry through his professional, consultative and trustworthy approach to partnerships.”

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Africa

Gaming Corps Expands African Presence with KingMakers Partnership

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Gaming Corps signs a deal with leading African gaming platform, KingMakers.

Gaming Corps, a publicly listed game studio based in Sweden, has put pen to paper on a content distribution deal with KingMakers, a leading sports betting and gaming platform in Africa. This new strategic partnership will help cement Gaming Corps as one of Africa’s most dynamic game studios while enhancing the game offering across KingMakers’ platforms.

The deal will see Gaming Corps’ diverse online slot and casino game portfolio integrated into KingMakers’ platform. This includes popular titles like Gates of Hellfire, Wet and Wild Beavers, and Snoops’ High Rollers, each of which showcases Gaming Corps’ commitment to innovative gameplay, creative bonus features and big winning potential.

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KingMakers’ customers will also enjoy Gaming Corps’ selection of industry-leading crash and instant-win games and hits from the Smash4Cash™ selection, including its flagship title, Piggy Smash.

The move will see Gaming Corps significantly enhance its position in the African market, with KingMakers marketing itself as ‘Where Africa comes to play’. KingMakers’s leading brand, BetKing, is one of Africa’s most in-demand online gaming sites, ensuring Gaming Corps reaches more players on the continent than ever.

Danielle Calafato, CCO at Gaming Corps, said: “A key part of our global expansion strategy is to work alongside the biggest and best names on each continent. KingMakers is a major player in the African market with a strong reputation among players, and this partnership provides us with major exposure there.

Our games have always been well-received by African audiences, and with KingMakers, we can continue to cement our status as a must-have game studio in the region.”

Kaan Bulakeri – Head of Gaming at KingMakers noted: “In our clear vision to be the home where Africa comes to play, we as KingMakers believe in strong business partnerships to bring the most innovative entertainment content to our customers.

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Our business strategy is to create this customer value together with global partners as well as locally focused game providers to enhance our rich and diverse offering combined with best user experience.

Gaming Corps is one of the game studios that resonate with our vision and strategy, therefore with their innovative approach we eagerly continue to provide our customers with tailored and localized first-in-class entertainment.”

The post Gaming Corps Expands African Presence with KingMakers Partnership appeared first on European Gaming Industry News.

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Africa

INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

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Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.

Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.

The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.

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Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”

The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.

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Play’n GO announces landmark South African partnership with Hollywoodbets

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Play’n GO, the world’s leading casino entertainment provider, has today announced a new operator partnership in South Africa with Hollywoodbets.

The legendary games studio went live in South Africa in 2024, and this newly announced partnership will see classic Play’n GO titles such as Fire Joker, Rise of Olympus 100 and Boat Bonanza now available to Hollywoodbets players in South Africa.

Play’n GO enjoyed a landmark year in 2024, expanding its reach globally, and recently announced the launch of two brand new slots mechanics, Blitzways™ and Crashback™.

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Stuart Trigwell, Director of Business Development at Play’n GO, commented “South Africa is a market of increasing significance in iGaming globally, and we’re very pleased to have gained such a strong foothold in the country with this partnership.

“The Hollywoodbets brand is synonymous with iGaming in South Africa, and this partnership reflects the commitment of both Play’n GO and Hollywoodbets to deliver the best casino gaming experience possible to players in the region. We’re excited for the opportunities that will come from this partnership, and we look forward to many years of success together.”

Wayde Dorkin, Head of Product at Hollywoodbets added “We’re looking forward to welcoming Play’n GO’s legendary games portfolio to our platform, and we know our players are just as excited as we are. We’re committed to being the number one operator in South Africa, and partnering with Play’n GO is a significant step forward on that journey.”

The post Play’n GO announces landmark South African partnership with Hollywoodbets appeared first on European Gaming Industry News.

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