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PGA TOUR signs PointsBet as an Official Betting Operator

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The PGA TOUR and PointsBet, a premier global sportsbook operator, today announced a multi-year content and marketing relationship designating PointsBet an Official Betting Operator of the PGA TOUR.

“We are thrilled to work with PointsBet, a world-class brand with an exciting vision for golf’s potential in the betting space,” said Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming. “PointsBet has made a substantial commitment to golf through a deep and robust product offering and an emphasis on live, in-play betting, both of which will translate into greater audience development and fan engagement for the PGA TOUR. PointsBet’s golf products are experiencing incredible growth, which lays the foundation for a very successful relationship.”

By joining the TOUR’s Official Betting Operator program, PointsBet will have rights in the United States to use PGA TOUR marks, rights to advertise within TOUR media and TOUR partner platforms, plus content and video rights allowing PointsBet to create pre-game and post-game betting programming, as well as distribution of highlights to users who have placed bets. Additionally, the PGA TOUR and PointsBet will collaborate to deliver odds-based content to fans via TOUR Digital Platforms like PGATOUR.COM and the PGA TOUR app.

“The PointsBet team is thrilled to partner with the PGA TOUR and work closely with a forward-thinking group that also recognizes golf’s propensity to invest in sports betting innovation,” said Johnny Aitken, PointsBet USA CEO. “PointsBet owns and operates its technology from end to end, meaning we possess full control over the product we offer. This allows us to introduce bet types that cannot be found elsewhere, offer a deeper slate of options both pre-tournament and in-play, and enhance the viewing experience via a faster and more seamless app. As golf betting continues to rise, we are positioned well to innovate and grow with the PGA TOUR.”

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Since its U.S. launch in 2019, PointsBet has recorded impressive golf gaming growth:

  • PointsBet offers 500% more bet types for PGA TOUR events vs. the industry average.
  • In 2020, over half of PointsBet’s golf handle has been generated by in-play, live betting (e.g., hole-by-hole, etc.) vs. outright tournament/round bets. Compared to the same [June-July events] last year, in-play golf betting has seen a 65% increase in bet count, in unique bettors, and in total amount of money wagered.
  • PointsBet’s exclusive “PointsBetting” product, which rewards bettors exponentially the more correct their wagers are, has seen a 100% increase in bets placed, money wagered, and unique bettors. The exclusive PointsBetting product unlocks a deep slate of options that cannot be found elsewhere and has been particularly popular in 2020 via the “Finishing Position” bet type.

PointsBet is currently licensed for sports betting in three states: New JerseyIndiana and Iowa. It will soon launch in IllinoisColorado and Michigan. PointsBet has additional market access agreements in KansasLouisianaMissouriNew YorkOhio and West Virginia subject to enabling legislation and regulatory approvals.

Following the Supreme Court’s repeal of the Professional and Amateur Sports Protection Act in 2018, the TOUR instituted an integrity program in collaboration with Genius Sports to protect its competitions from betting-related corruption. Later that year, the TOUR announced a global partnership with IMG ARENA to license its official, live scoring data to betting operators all over the world.

The PGA TOUR is a Platinum Member of the National Council on Problem Gambling, committed to industry-leading responsible gaming practices.

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Ben Clemes

High Roller Submits Gaming License Application in Ontario

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High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.

“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.

Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.

“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.

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The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.

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Canada

IAGR announces program for IAGR2025 conference in Toronto

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The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.

With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.

The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.

IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.

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‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.

‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’

Confirmed speakers and panellists include:

  • Andrew Rhodes, CEO, Gambling Commission, Great Britain
  • Anders Dorph, Director, Danish Gambling Authority, Denmark
  • Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
  • Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
  • Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
  • Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
  • Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
  • Rasmus Kjaergaard, CEO, Mindway AI, Denmark
  • Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
  • Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
  • Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
  • Steven Blackburn, Partner, Ashurst Risk Advisory, Australia

The event will be held at The Westin Harbour Castle on Toronto’s waterfront.

The post IAGR announces program for IAGR2025 conference in Toronto appeared first on Gaming and Gambling Industry in the Americas.

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Alberta Gaming

Edmonton Elks, Play Alberta Connect on New Partnership

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Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.

The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.

“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.

The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.

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“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.

The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.

The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.

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