ESA Gaming live with BetPlay in Colombia through Italtronic partnership

BetPlay has become the first operator to offer a legal poker platform in Colombia, provided through a joint venture between Italtronic and ESA Gaming.

BetPlay is the first operator in the jurisdiction to offer ESA Gaming’s poker product including Texas Hold’em, Omaha and tournaments.

The games have already generated great interest since the launch and the numbers of new customer sign-ups has exceeded initial expectations.

BetPlay is thrilled to have the unique opportunity to be able to offer this product to an avant-garde and rapidly growing audience.

Ramon Monrós, CEO of Italtronic, said: “Italtronic is very satisfied with this joint-venture for the development of poker and hopes that it will soon be extended to other operators in Colombia and other Latin American countries.”

Zorica Smallwood, CEO at ESA Gaming, said: “We are delighted to have signed this agreement in Latin America with BetPlay, one of the best-established operators in the region.

“Our products continue to gain support due to their innovative position within the market, and we hope to grow significantly in this jurisdiction in the coming months.”