BlueRibbon Software to power Chumba Casino’s gamification tools

B2B marketing platform provider BlueRibbon Software has signed a partnership deal with Virtual Gaming Worlds’ social casino, Chumba Casino.

This strategic collaboration, a first of its kind for the innovative leader in player engagement solutions, will see Chumba Casino implement cutting-edge gamification solutions driven by BlueRibbons powerful platform. This move will not only solidify the social casino’s competitive edge but also deliver to its players a new layer of excitement and anticipation during gameplay to drive player engagement and brand loyalty.

Joining forces with the enterprising social gaming operator additionally reinforces BlueRibbon’s authority as a provider in creative marketing solutions and confirms the intrinsic value of BlueRibbons products in being instrumental in the evolution of gameplay and next-generation engagement for operators.

“We are excited to be leveraging BlueRibbon’s fantastic loyalty tools, which will allow us to further entertain and delight our most engaged players,” Lloyd Melnick, GM Chumba Casino

“Entering into such an esteemed partnership with the highly regarded Virtual Gaming Worlds’ Chumba Casino is an incredible feat for us at BlueRibbon, as the likes of such a union has never been achieved before. In the past, the social casino has relied exclusively on its internal steam to upscale its offerings. Now, in tandem with our independent and intelligently designed Player Engagement Platform, Chumba Casino is equipped to unleash the full potential of their sweepstakes jackpots to deliver a superior player experience.” Amir Askarov, co-founder, and CEO of BlueRibbon.