Canada
XB Net pens exclusive long-term deal with NYRA to secure status as premier North American racing supplier
New York Racing Association agrees exclusive broadcast and content rights with leading Stateside supplier after Belmont Stakes success
XB Net, a product of 1/ST TECHNOLOGY’s world-class data and media management service, has agreed to exclusive new deal terms with the New York Racing Association (NYRA) to bolster their ongoing partnership for the content rights, data, odds and signals from a host of top-class racecourses.
This agreement comprises broadcast and video streaming distribution rights from NYRA which feature over 1,000 days of racing each year from 18 racetracks, and showcase marquee venues such as Belmont Park, Aqueduct, and Saratoga – the three largest thoroughbred tracks in the state of New York.
The contract incorporates exclusive international broadcasting rights for the United Kingdom & Ireland, Europe, Canada, Australia, New Zealand and Africa, thereby broadening the appeal and scope of North American racing via XB Net’s growing global group of partners.
This breakthrough partnership also leverages natural synergies in content-provision between NYRA and The Stronach Group’s 1/ST RACING venues, including Gulfstream Park, Santa Anita Park, Golden Gate Fields, Laurel Park and Pimlico Race Course, whose innovative content and betting services XB Net represents. Their flagship television simulcast program has been seen to good effect on Sky Sports and its At The Races digital channels in recent months, providing viewers with high-class nightly coverage.
XB Net’s broader provision of live pictures, data and betting services from an unrivalled network of over 50 North American tracks (accounting for roughly 90% of U.S. horse racing) enables its operator partners to flexibly fill their daily programming schedules with a steady stream of rapid-cycle betting opportunities that are proven to increase activity and engagement for new and existing customers alike.
1/ST TECHNOLOGY is the digital arm of The Stronach Group, horse racing’s largest racing and gaming company and the leading provider of premium content for North American horse racing.
Tony Allevato, NYRA Chief Revenue Officer & President of NYRA Bets, said: “NYRA is pleased to expand our partnership with XB Net to further broaden the international reach of North American thoroughbred racing. Sports fans and bettors around the world can look forward to even more coverage of top quality racing from the best venues in the United States.”
Simon Fraser, Senior Vice President of International at XB Net, added: “It’s great to see NYRA and the 1/ST RACING racetracks working in unison to return value back to North American racing in these challenging times. Securing this long-term collaboration confirms XB Net’s commitment to the sport and our wider status as the leading international provider of North American racing. This deal is a ringing endorsement of our business model and the combined diligence of our multi-faceted team.
“During the present pandemic, North American racing has been one of very few elite sports that has been able to maintain both a solid timetable and a high bar for quality and data integrity with fast-settling content that can fill the gaps for live sport, wherever you set your scene on the map. Record engagement levels around the Belmont Stakes proved another eloquent case in point – it’s fantastic to see the sport’s popularity surge.”
Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.
Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.
Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.
As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.
Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”
Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”
The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.
Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.
theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.
theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.
“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.
The post PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario appeared first on Gaming and Gambling Industry in the Americas.
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