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Former NFL Players to Receive Responsible Gambling and Sports Integrity Education

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NFLPA Professional Athletes Foundation partners with problem gambling advocacy groups

Problem gambling and off-field issues have plagued professional athletes across sports since their inception. Now, former NFL players will attend responsible gambling and sports integrity sessions presented by former athletes on an ongoing basis.

The NFLPA Professional Athletes Foundation, the leading Foundation providing former NFL players with financial assistance and counseling, has signed a two-year agreement with EPIC Risk Management and GVC Foundation US to create, market, and launch live and virtual educational programs for NFLPA members.

“This is the first program that the NFLPA/PAF has ever run on problem gambling education and awareness,” said Andre Collins, Executive Director of the NFLPA Professional Athletes Foundation. “As the first major professional sports league in the U.S. to undertake this project, we’re proud to tackle this issue head-on. We urge all sports leagues to address problem gambling with the seriousness it deserves.”

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EPIC Risk Management and GVC Foundation US will create the program content, which will be tailored to meet the mental health needs of former NFL players, while the NFLPA/PAF will advertise, market, and coordinate the delivery of the program to its members.

“Professional athletes are highly susceptible to problematic gambling behavior. Educating these former players on how to gamble responsibly and act with integrity is a crucial step forward for all sports,” said Amani Toomer, former New York Giants wide receiver. As a Trustee for GVC Foundation US, Toomer will help deliver educational sessions throughout the country alongside EPIC Risk Management.

EPIC Risk Management, a gambling harm minimization consultancy, and GVC Foundation US, a responsible gambling nonprofit launched by GVC Holdings, have an existing partnership aiming to co-host educational seminars throughout the U.S. The two groups are further partnering with the Division on Addiction at Cambridge Health Alliance, a Harvard Medical School teaching hospital, to conduct research about elite athletes’ relationships with problem gambling through these and other educational sessions.

“Problem gambling is often described as a hidden addiction. The signs are difficult to spot, yet the effects can be devastating. Proactive education offered to vulnerable populations is crucial for curbing problem gambling. We plan to educate former NFL players through motivational talks provided by former professional athletes who’ve experienced the consequences of problem gambling, first-hand,” said Paul Buck, CEO of EPIC Risk Management.

“The gambling industry has a moral responsibility to look after consumers and ensure their wellbeing. Those with gambling disorders and addictive tendencies deserve our unyielding support, and this program is a perfect extension of our mission to provide that,” said Martin Lycka, Trustee of GVC Foundation US and Director of Regulatory Affairs for GVC Holdings.

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About NFLPA Professional Athletes Foundation

The NFLPA Professional Athletes Foundation provides financial assistance and counseling toward the well-being and benefit of former players. The organization is the leading Foundation assisting NFL Former Players, with over $21 million in financial, medical, and educational assistance granted.

About EPIC Risk Management

EPIC Risk Management (www.epicriskmanagement.com) is the world’s leading independent gambling harm minimization consultancy. Working across the highest risk sectors for gambling related harm, EPIC have worked in 14 European countries on ground breaking harm minimization programs, responsible gambling training and class leading advisory. EPIC draws on lived experience to help individuals and organizations across financial services, elite sport, the military, criminal justice, education and the gambling industry to minimize the risks posed by gambling harm.

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About GVC Foundation US

GVC Foundation US is a first-of-its-kind nonprofit dedicated to promoting responsible gambling, sports integrity and corporate compliance in the U.S. The Foundation was launched by the GVC Global Foundation and GVC Holdings PLC (LSE: GVC), one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector.

SOURCE GVC Foundation US

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Ben Clemes

High Roller Submits Gaming License Application in Ontario

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High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.

“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.

Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.

“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.

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The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.

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Canada

IAGR announces program for IAGR2025 conference in Toronto

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The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.

With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.

The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.

IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.

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‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.

‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’

Confirmed speakers and panellists include:

  • Andrew Rhodes, CEO, Gambling Commission, Great Britain
  • Anders Dorph, Director, Danish Gambling Authority, Denmark
  • Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
  • Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
  • Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
  • Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
  • Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
  • Rasmus Kjaergaard, CEO, Mindway AI, Denmark
  • Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
  • Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
  • Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
  • Steven Blackburn, Partner, Ashurst Risk Advisory, Australia

The event will be held at The Westin Harbour Castle on Toronto’s waterfront.

The post IAGR announces program for IAGR2025 conference in Toronto appeared first on Gaming and Gambling Industry in the Americas.

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Alberta Gaming

Edmonton Elks, Play Alberta Connect on New Partnership

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Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.

The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.

“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.

The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.

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“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.

The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.

The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.

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