Yggdrasil strikes new Franchise deal with leading igaming provider SoftGamings

Yggdrasil Gaming has added SoftGamings to its growing list of YG Franchise partners enabling it to access the unique package of Yggdrasil technology, gaming content and expertise.

The YG Franchise licensing agreement will enable SoftGamings to increase control of its iGaming business strategy and drive new revenue streams, as well as launch Yggdrasil’s complete portfolio of innovative products and services, making Franchise a true igaming solution ‘in a box’.

As a YG Franchise Partner, SoftGamings will access Yggdrasil’s complete end-to-end development process, the YG platform, including the revolutionary GATI technology, proprietary games content, including latest release Lucky Neko Gigablox, and its extensive global YG Masters content.

The well-established iGaming supplier will also be able to globally collaborate with other Yggdrasil Franchisees who all have access to the unique and standardised GATI technology for rapid commercialisation and scaling of game production and distribution activity.

SoftGamings is a leading igaming solutions provider, offering both turnkey and white label solutions. Established over 13 years ago, the company has significant experience in the industry.

Björn Krantz, Head of Publishing for Yggdrasil, said: “We are very pleased to announce our latest YG Franchise partner, SoftGamings, who has a long and successful history as an exceptional solutions supplier.

“Our Franchise business model presents our partners with the ability to access any of our innovative and award-winning technologies, products and services, and take full control of their igaming business strategy in the most effective and secure way.

“By offering a completely unique way for SoftGamings to effectively scale its business operations, and accelerate its business growth ambitions, we are very excited to fully utilise our operational and technology agility to support SoftGamings’ market initiatives and ambitions.”

Irina Sazonova, Director of Partnerships of SoftGamings, said: “Partnering with Yggdrasil as a Franchisee will enable us to accelerate and enhance our business strategy globally. We are delighted to join this growing network aimed at revolutionising the industry and we look forward to benefiting from all the resources afforded to us as a YG Franchisee. We know that our network of partners is very excited about the opportunities created by us licensing the Franchise solution.”