Asia
Crazy Sports Joins JD Convenience Stores to Introduce Sports Lottery New Retail Business across China
One of China’s top 100 internet companies, V1 Group Limited, is pleased to announce that the wholly owned subsidiary of the Group, Beijing Crazy Sports Management Company Limited (“Crazy Sports”), has entered into a strategic partnership with Suqian Jingdong Derui Enterprise Management Co. Ltd. (“Suqian Jingdong”) to introduce sports lottery new retail services into JD Convenience Stores in China. The parties will promote the development of sports lottery new retail business, riding on the wave of upcoming major sports events to seize market opportunities and promote the “buy sports lottery at convenience stores” lifestyle.
JD Convenience Stores is one of the series of innovative smart stores forged by JD New Markets; which focuses on upgrading traditional small and medium-sized stores across China, providing them with the brand of JD, as well as strengthening the uniformity in six aspects including store image, store management control, facilities configuration, service standards, product planning and logistical delivery; to fully refined consumer experience. It joint hands with Crazy Sports to combine the strengths of both parties, to commence sports lottery new retail business and forge “All-purpose convenience stores” by installing sports lottery terminals in JD Convenience Stores throughout the country; to provide sports lottery sales and related services for the vast lottery players in the country. JD Convenience Stores now cover all administrative regions in China except Hong Kong, Macau and Taiwan, and has initiated comprehensive coverage at airports, train stations and highway service stations. According to public information, JD Convenience Stores’ geographical coverage will also expand into rural villages, towns and counties. This will effectively carry the sports lottery new retail business of Crazy Sports to third- and fourth-tier cities and towns, thus reaching even more new users.
During the first half of 2020, Crazy Sports has also signed cooperation agreements with other convenience stores including Shenzhen China Resources Vanguard , Dalian Lianhua Quik and Shanghai 007. Together with the 12 chain enterprise lottery sales channels that has been previously announced by Crazy Sports such as Guangdong 7-Eleven, Bianlifeng, Haolinju, and Jiajiayue, it will continuously install sports lottery terminals at sales channels in each province and municipal city to provide convenient sales channels of sports lottery tickets for residents.
The new retail business of Crazy Sports will provide lottery sales and related services for vast sports users, and act as an entry point for our lottery recommendation services ”Crazy Red Insights” to form a closed-loop commercial system. With this strategy in place, Crazy Sports has succeeded in becoming a large and unique internet sports community and lottery information distribution platform in China leveraging its core lottery user data and further refined the structure of its comprehensive online and offline sports community and lottery e-commerce ecosystem, thereby allowing users to participate in sports and sports lottery activities via multiple channels. This strategy is also capable of driving fission growth among the online and offline user base and creating a new retail model featuring online to offline user redirection and consumption through both channels, thereby bringing a positive prospect of quick linear growth.
As the five upcoming major tournaments resumes, it is expected that the sports lottery industry will see a ”retaliatory” rebound with huge commercial potential. The 2021 Tokyo Olympics, European Cup, Copa America, 2022 Beijing Winter Olympics and Qatar World Cup will bring enormous opportunities to the development of sports and lottery businesses. Crazy Sports will accelerate its offline layout to seize the resources in the lottery new retail market.
Mr. PENG Xitao, Joint Chief Operations Officer of V1 Group Limited and Chief Executive Officer of Crazy Sports, said, “Crazy Sports is very honoured to be in this cooperation with JD to bring lottery new retail services into JD Convenience Stores, which will not only facilitate sports lottery users to purchase sports lottery tickets easily, but also strengthen the development of Crazy Sports’ offline physical sports lottery sales network, thus expanding our user base. Looking forward, Crazy Sports will continue to form partnerships with different parties and establish more chain enterprise sales channels and ”365 Smart Stores” to attract more offline traffic, which could then convert into online users to propel the development of our sports lottery new retail business, and seize the huge potential of the upcoming major sports events.”
Dr. ZHANG Lijun, Chairman of the Board of Directors of V1 Group Limited, said, “The partnership between Crazy Sports and JD coincides with the 15th anniversary of VODone Information Engineering Group Co., Ltd, a core enterprise of V1 Group Limited. We have composed remarkable stories of success in the past 15 years, and we will start another grand new chapter today! I believe, with the solid support from our numerous users, the passionate work of our employees, as well as the confidence and support from our shareholders, V1 Group will make life better and happier; thus creating greater value for our users, employees and shareholders!”
SOURCE V1 Group Limited
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.
The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.
EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.
“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”
The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.
EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.
Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.
Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.
The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.
The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.
EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.
Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”
The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.
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