Latest News
Mobile Augmented Reality Market to Reach US$ 24 Bn by 2030 as Pandemic Pushes Users to More Virtual Experiences
The credit of unstoppable pace of mobile augmented reality (AR) market significantly goes to the creative industry. Inclusive of video games, live events, retail, and video entertainment, this side of business has definitely challenged mobile augmented technology, pushing it to deliver better solutions. Designed to create immersive experiences, mobile augmented reality has won a special place for game makers. Launch of sophisticated, intricately designed multiplayer games have truly utilized the real potential of solutions presented by this market.
The explosive growth of mobile augmented reality is completely attributable to unprecedented use of smartphones and tablets. From remote places to urban landscapes, mobile AR has made an enormous contribution in changing the way experience museums, office spaces, and games. Since innovations such as Google Glass, the world of mobile AR has evolved to be a part of many other sectors, changing the game for military trainings, healthcare consultations, and learning experiences.
In this light of these factors, study predicts that the global mobile augmented reality market estimated to reach US$ 3 Bn in 2020, surge at a whopping CAGR of 23.2% during the forecast period of 2020 to 2030.
Key Takeaways of Mobile Augmented Reality Market Study
- East Asia to lead the race in the global mobile augmented reality market at a CAGR of 27.2% between the forecast years of 2020 and 2030
- Gaming segment anticipated to retain its leading position with a share of 28% by the end of 2030
- Smartphones and tablets to revolutionize educational experiences with integration of mobile AR
- Services segment to leap ahead at a CAGR of 24.6% during the forecast period as AR design and development, integration and development, and support services find applications across verticals
“The mobile augmented reality market in East Asia is expected to grow at a high CAGR as sales of smartphones with AR apps remains exponential. This eliminates the need for additional hardware to support this technology, which is expected to drive the expansion of mobile AR technology in the region. Mobile augmented reality has also become the new medium for game developers to focus on creative immersive experiences to create a high value proposition for the end use, “says an analyst.
COVID-19 Proves Positive for Mobile Augmented Reality Market
The COVID-19 pandemic has deepened the chasm of economic crisis, making the global population rethink education and entertainment in many ways. With no live events to attend, cancelled sporting events, and uncertainty looming over reopening of colleges and schools, mobile augmented reality found its opening to a plethora of opportunities.
The importance of AR has also surged in healthcare consultations as medical professionals and patients are seeking safety first. Furthermore, a quantum leap in online gaming, schooling, and entertainment as artists are taking gigs online, have collectively resulted in a special demand for mobile AR. Biggest chunk is definitely consumed by the online gaming industry, which has been the strongest pillar of the entertainment during the stringent lockdowns.
According to a study, the mobile augmented reality market will grow 6%-8% by Q3 2020 in the given circumstances.
E-commerce to Enhance Demand for Mobile Augmented Reality
The growing e-commerce industry has been identified as key contributor to the increasing adoption of mobile augmented reality. Integration of mobile augmented reality by retailers to make it more accessible for customers to purchase the right item. Augmented reality helps users to view their products in 3-D, life-like projections in real-time through smartphones and tablets.
Mobile augmented reality offers retailers the opportunity to improve the consumer shopping with real-life experiences. With an augmented reality app, an e-commerce retailer can create a virtual table with a different range of products, projecting it on the customer’s living room. The growing number of purchases via mobile devices and shoppers using smartphones in-store is increasing the demand for mobile augmented reality.
Such enhancement of consumer engagement is projected to bode well of the market in the forecast period.
These insights are based on a report on Mobile Augmented Reality Market by Future Market Insights
The Hippodrome has been named official casino partner of iGB L!VE.
Sited in Leicester Square, London, in the heart of the city’s West End entertainment hub, the Hippodrome comprises seven floors of entertainment and gaming, with three uniquely-themed casino floors, the capital’s largest dedicated poker deck, nine bars, two award winning restaurants – Heliot Steak House and the Chinese restaurant Chop Chop – a ‘hidden’ cocktail bar Archive & Myth and the record breaking Magic Mike Live show.
The partnership which is part of iGB L!VE’s London iGaming Week a program of immersive curated networking events, seminars, socials and parties, will see delegates and exhibitors receive a complementary drink on arrival and a 25% discount at Heliot Steak House and Chop Chop. Delegates will need to present their iGB L!VE show pass to secure their discount and complementary welcome drink.
Announcing the collaboration Clarion Gaming Managing Director Stuart Hunter said: “When ICE was held in London the Hippodrome was the ‘go to’ social and networking hub enjoyed by show visitors from throughout the world. This will be the first edition of iGB L!VE to take place in the capital and I am absolutely delighted to continue that unique relationship with what is a cornerstone of London’s West End. There’s no doubt that the Hippodrome has provided the backdrop to numerous discussions, partnerships and collaborations that have impacted the gaming industry and I am certain that will continue when iGB L!VE comes to town!”
Simon Thomas, the Hippodrome’s executive chairman, said: “We are delighted to be welcoming delegates to iGB LIVE as we celebrate our 13th birthday. I’m proud to say we have grown into one of the London’s most famous (and busiest) venues, a night time icon that has introduced casino-going to hundreds of thousands new customers. So where better for visitors to iGB LIVE to come and celebrate this prestigious event.
Connecting igaming operators, affiliates, tech vendors and game providers, iGB L!VE will welcome a projected 15,000 iGaming and affiliate pioneers helping businesses throughout the ecosystem to navigate the iGaming landscape, provide networking opportunities, showcase cutting-edge innovations and share crucial market knowledge.
For more information and to register for iGB L!VE, 2 – 3 JULY 2025, ExCeL London: igblive.com
The post iGB L!VE and Hippodrome Casino join forces for London iGaming Week appeared first on European Gaming Industry News.
Latest News
Company’s Lottery Expert Recognized for Four Decades of Service Excellence to Fuel Lottery Performance
Scientific Games proudly announces the induction of Charlie Scannella, Vice President of Commercial Sales and Client Relations, into the prestigious Lottery Industry Hall of Fame. The honor recognizes Scannella’s extraordinary contributions to the North American lottery industry during his 40-year career. He will be honored at a ceremony with all 2025 inductees on September 10 at the North American Association of State and Provincial Lotteries 2025 Annual Conference in Niagara Falls, Ontario, Canada.
Scannella joins an elite group of lottery professionals worldwide whose efforts have made an indelible impact on the industry. His deep industry knowledge, strategic vision and dedication to client success have set the highest standard for excellence. Scannella’s contributions have fueled lottery growth, mentored future leaders and strengthened the industry at every level.
“Charlie’s passion for the lottery business, his commitment to collaboration and unique ability to build strong, enduring relationships have set our industry’s gold standard for client partnership and support,” said Pat McHugh, CEO of Scientific Games. “His Hall of Fame induction is a well-deserved recognition of the profound and lasting mark he has made on the success of the North American lottery industry.”
Building on valuable foundational experience gained at the New Jersey Lottery and Webcraft Games, Scannella joined Scientific Games in 1990, where he has since held several pivotal roles, including leading instant product sales, portfolio management, licensed properties and customer relations. His extensive work with lotteries across the U.S. has been instrumental in helping them responsibly grow their game portfolios and meet profit goals to fund their good cause programs.
McHugh added, “Trusted and respected by peers and customers alike, Charlie is known not only for his operational expertise and strategic thinking but also as a mentor who continuously gives back to our industry. His leadership has strengthened lottery programs across North America and inspired generations of professionals.”
With operations on five continents, Scientific Games is the world’s largest creator, producer and manager of lottery games and a global leader in lottery and sports betting technology, digital games, player loyalty programs and advanced analytics. The company serves 150 lotteries in 50 countries worldwide.
© 2025 Scientific Games, LLC. All Rights Reserved.
The post Company’s Lottery Expert Recognized for Four Decades of Service Excellence to Fuel Lottery Performance appeared first on European Gaming Industry News.
CRKD Collaborates With Licensed Special Edition NEO S™ Controller, Complete with 5 Fret Festival Attachment
CRKD™, the premium collectible gaming brand behind the award-winning Nitro Deck™ and NEO S™ collectible controllers, announced today the NEO S BRUNO MARS 5 Fret Edition, a licensed, special edition NEO S controller, designed for use with Fortnite Festival and other rhythm-based games.
Compatible with Nintendo® Switch™, PC, Mobile, Tablet and Smart TV’s, the NEO S BRUNO MARS 5 Fret Edition celebrates the global superstar artist’s arrival in Fortnite Festival.
The ideal companion for Bruno Mars and Fortnite Festival fans, the limited-edition NEO S Controller features artwork inspired by the 16-time GRAMMY winner himself, matching the artwork appearing in Fortnite Festival.
Available for pre-order now, the NEO S BRUNO MARS 5 Fret Edition is expected to ship in September of this year.
The NEO S BRUNO MARS 5 Fret Edition is the third NEO S controller in CRKD’s Festival range, bringing gamers closer to the music they love and transforming the Fortnite Festival experience thanks to the unique Festival Attachment (included), which replicates the frets found on a real guitar, providing a more authentic and immersive experience.
The NEO S BRUNO MARS 5 Fret Edition follows the recently announced NEO S LINKIN PARK 5 Fret Edition controller, as well as the long-awaited CRKD Gibson® Les Paul™ Guitar Controller range, which will also be fully compatible with Fortnite Festival, bringing rhythm music fans more ways to play and enjoy their favorite music.
All products in the CRKD music controller range have been designed to continue the proud legacy of dedicated rhythm-based controllers, with the new hardware designed and engineered by team members behind the much-loved hardware for Guitar Hero™ and DJ Hero™.
Attaching with ease to the NEO S, the Festival Attachment has been ergonomically designed to fit in the palm of your hand. Featuring five action buttons which replicate the frets on a guitar, fans of rhythm music games such as Fortnite Festival or Rock Band™ will feel right at home.
The NEO S BRUNO MARS 5 Fret Edition can be used to play multiple instruments within Fortnite Festival, including Guitar, Keytar, Drum, Mic and Bass song parts. Compatible with multiple community-based rhythm music games, players can easily remove the Festival Attachment, to enjoy their NEO S controller with all regular games.
With robust wireless compatibility and compact footprint, the NEO S is the ideal controller for gaming at home or on the move. With Hall-Effect Thumbsticks, ‘Stick Drift’ is a thing of the past and the ‘No Deadzone Mode’, integrated Motion Controls and Adjustable Trigger Sensitivity mean that the NEO S is a highly adept controller, no matter what you’re playing. Remappable Back Buttons provide extra controls when you need them the most, and Adjustable Vibration and Swappable Stick Tops provide a wealth of customizable options. Thanks to Bluetooth® technology, the NEO S can even be used with Smart TV’s, mobile devices and tablets, delivering a mighty controller for all your gaming!
Like all CRKD hardware, the NEO S BRUNO MARS 5 Fret Edition is fully compatible with the CRKD ‘True Collection System’ a free mobile App for iOS™ and Android® which will register the product number and rarity ranking of your hardware into your personal secure collection, adding to your bragging rights and giving instant oversight to all your CRKD gaming gear. CRKD products with Bluetooth capabilities also connect to CRKD CTRL feature within the App which allows users the ability to customize the adjustable features of their controller.
The NEO S BRUNO MARS Edition is available for pre-order today crkd.gg, and is expected to start shipping from September this year for a suggested retail price of $59.99/ €69.99 / £59.99. Browse the full 5-Fret Festival collection crkd.gg/pages/fortnite-festival.
This collaboration was facilitated by Epic Games’ licensing agency IMG Licensing.
Stay up to date with all the latest news, product releases, and more by following CRKD on all social media channels @crkdgg or visiting go.crkd.gg/socials
To join the CRKD Discord, a growing community of engaged gamers and collectors please visit: go.crkd.gg/discord
To read our latest blog post to the rhythm community please visit: go.crkd.gg/rhythm
The post CRKD™ Debuts The NEO S™ BRUNO MARS 5 Fret Edition, Compatible with Fortnite Festival! appeared first on European Gaming Industry News.
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