888 selects Betgenius as sportsbook content partner

Multi-territory partnership sees Betgenius supply in-play and pre-match trading including full BetBuilder offering

888 Holdings plc, one of the world’s leading gaming and entertainment solutions providers, has partnered with Betgenius to provide wide-ranging in-play and pre-match content for its sportsbook brand, 888sport, globally.

Under the agreement, Betgenius will provide data and pricing services for a range of major sports, as well as integrating the supplier’s automated same-game accumulator product, BetBuilder.

As part of the content provided, Betgenius will supply live football, tennis, basketball and volleyball pricing, with most of the in-play content powered by official data from over 300 sports competitions globally.

Guy Cohen, SVP Head of B2C at 888, said: “We are delighted to partner with Betgenius and believe its flexible technology solution will enhance 888sport through high quality and wide-ranging in-play and pre-match data and content.  We look forward to developing our relationship in the coming months.”

Jack Davison, Chief Commercial Officer at Genius Sports Group (parent company of Betgenius), said: “As 888 takes further control of its sportsbook with the move to a new platform, offering the right content and trading strategy is a huge opportunity to differentiate in every market. It’s testament to the quality of official data and flexible technology that 888 has selected Betgenius to be part of that journey.”