Eastern Europe
Enteractive’s (Re)Activation Cloud platform lands in Romania
One-to-one CRM approach to benefit retention in CEE market
Enteractive, the leader in player reactivation and retention, has announced the launch of their (Re)Activation Cloud Enteractive started providing (Re)Activation Cloud solutions in this market in April 2020, and the company has found players to be open and receptive to one-to-one conversations. There are already some fantastic stats pointing towards the potential value in the country’s iGaming sector, and of the player conversations conducted by Enteractive on behalf of clients, around 75% of those contacted were interested to chat, with just 1% opting out from further calls.
Responsible Gambling is also key to the Romanian market, and keeping players safe and engaged means strong health prospects for the future of the region’s iGaming market. Enteractive agents are trained in handling responsible gambling issues, and every call includes checks on player wellness in terms of their gambling experience and possible risks.
In initial calls the company found that just 1% of Romanian players contacted were concerned about gambling problems. Enteractive is the leading engagement and retention provider for the iGaming sector, connecting with players for one-to-one conversations through (Re)activation Cloud. Enteractive thereby plays an important role as a ‘first responder’ when it comes to operators’ Responsible Gambling efforts.
Bartek Michalek, Enteractive’s country manager for Romania, commented, “Our teams love working on the Romania market, reporting both high answering rates, reaching 50%, and long conversation duration that is 38% higher than average. We speak to around 300 players each day and find them keen to listen as well as chat with us. The feedback we’ve had shows that players are more interested in no-nonsense, uncomplicated bonuses than convoluted offers which helps us achieve an impressive conversion rate!”
As leading iGaming brands eagerly enter this growing CEE market, Enteractive’s unique CRM platform offers a fresh approach to player reactivation and retention, helping to boost operators’ bottom line with oft-forgotten churned players. (Re)Activation Cloud Mikael Hansson, Enteractive founder and CEO, said: “Romania is a world of opportunity for our clients and the iGaming sector in general. We’re excited to grow our team for this region, and results seen so far indicate that this Central European region will be a key destination for iGaming brands.”
Enteractive is already well established in many European markets, with clients such as Betsson, GiG, and Kindred enjoying increased conversion and retention through the (Re)Activation Cloud platform, delivering Retention-as-a-Service expertise and boosting player deposits and engagement.
Both GDPR and G4 compliant, with bespoke systems built for operator compliance and player protection, Enteractive has a reputation for exceeding client expectations and delivering increased revenue results through low risk performance-based models.
Compliance Updates
AOJND and FEDBET to Appoint Expert Task Force to Support ONJN in Combating the Illegal Gambling Market
The Association of Remote Gambling Operators (AOJND) and the Federation of Gambling Organizers (FEDBET) — the two leading representative organizations of the gambling industry in Romania — have announced a joint initiative to form a multidisciplinary team of experts. This team will support the National Gambling Office (ONJN) in efforts to combat the illegal gambling market.
At the same time, both organizations are calling on their members — licensed gambling operators in Romania — as well as the general public, to actively contribute any relevant information that may assist authorities in addressing this issue. To facilitate this, an email address has been created: [email protected], where individuals can report gambling activities carried out without the necessary licenses and authorizations. All reports will be collected, verified, and forwarded promptly to ONJN.
This initiative comes in response to a recent ONJN statement reiterating that it is illegal to directly or indirectly provide services related to gambling to entities lacking a Class I license issued by ONJN, particularly if they offer access to players residing in Romania or to Romanian citizens without tax residency in another country.
“AOJND members are firmly committed to combating the illegal gambling market — a growing phenomenon that harms not only legitimate operators but, more importantly, players, who become vulnerable and unprotected. Our members — licensed operators — are focused on building honest and sustainable businesses, and that begins with ensuring safe conditions for players,” said Odeta Nestor, President of AOJND.
“For FEDBET, eliminating the black market in gambling is a top priority — not just to protect the interests of our members, but to ensure a fair and secure market for all players. Unlicensed operators directly undermine market stability by violating regulations and attracting players into unregulated environments. The consequences are severe: increased player vulnerability, losses to the state budget, and additional fiscal pressure on licensed operators. We fully support the authorities and are committed to using all available resources to identify and report illegal practices,” said Alexandru Domșa, General Director of FEDBET.
Both FEDBET and AOJND emphasize that only through active collaboration between industry stakeholders, authorities, and civil society can Romania maintain a legal, fair, and secure gambling market that provides both consumer protection and regulatory safeguards for society at large.
The black market in gambling presents serious challenges: a complete lack of legal protection for players — especially those in vulnerable groups — tax evasion, disruption of fair competition, and the generation of funds for criminal groups, fueling their influence, corruption, and ultimately leading to the loss of thousands of jobs.
In this spirit, the two organizations remain open to dialogue and cooperation with all relevant stakeholders in support of building a responsible, sustainable, and transparent gambling industry in Romania.
The post AOJND and FEDBET to Appoint Expert Task Force to Support ONJN in Combating the Illegal Gambling Market appeared first on European Gaming Industry News.
Conferences in Europe
Altenar Steps in as General Sponsor of EEGS 2025

The prestigious Eastern European Gaming Summit (EEGS) is set to welcome Altenar, a prominent sports betting software provider, as a General Sponsor for its 2025 edition. Scheduled for 26th and 27th November at the IEC in Sofia, Bulgaria, this partnership exemplifies Altenar’s unwavering commitment to driving innovation and growth within the gaming and entertainment sectors. This long-standing collaboration has consistently generated mutual benefits and opportunities for both Altenar and the event, as well as for all participants involved.
Altenar continues to deliver top-tier solutions for licensed operators across the globe. From standalone sportsbook offerings to comprehensive turnkey solutions, Altenar combines proven reliability with tailored services to meet diverse client needs.
Since its inception in 2011, Altenar has powered hundreds of online sports betting platforms, while their self-service betting terminals and mobile applications adapt to the evolving demands of operators, leading to a rapidly expanding client portfolio in over 30 countries.
Altenar’s involvement as a sponsor underscores their essential contribution to the overall success of the EEGS, emphasizing a collective dedication to excellence and advancement in the industry. This year’s event promises to be a critical platform for industry leaders, visionaries, and entrepreneurs to discover and discuss the latest trends in gaming, entertainment, and hospitality.
As the foremost conference in the region, the Eastern European Gaming Summit (EEGS) offers an engaging setting for industry pioneers to network, collaborate, and delve into the opportunities shaping the future of gaming and entertainment.
Align your company with this esteemed conference and take advantage of the insights and expertise shared at the event.
Check the available sponsorship options here.
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Balkans
BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI

BEGE (Balkan Entertainment and Gaming Expo) and EEGS (Eastern European Gaming Summit) are excited to announce their groundbreaking 2025 concept, which emphasizes the critical importance of proximity, collaboration, and forward-thinking strategies – all while integrating the latest advancements in Artificial Intelligence.
At the heart of this initiative is a strong commitment to fostering meaningful connections within the industry. Together, BEGE and EEGS are creating a vibrant platform for networking and idea exchange, bringing industry leaders together to explore the future of gaming. With multiple networking opportunities throughout the BEGE and EEGS, attendees will have countless chances to engage with one another, share insights, and forge valuable partnerships.
“The power of community is essential to our mission,” says Natalia Baevska, Project Manager of BEGE and EEGS. “By collaborating, we can harness our collective strengths to unlock new opportunities for growth within the region.”
Nino Berezhiani, Marketing Manager, highlights the significance of the initiative’s theme, “Proximity to Potential: Where Every Piece Matters.” She explains, “This slogan captures the essence of our vision. It underscores the idea that every connection and collaboration serves as a vital piece of a larger puzzle, driving innovation and success in our industry. We are excited to create an environment where companies can showcase their achievements, celebrate excellence and engage in meaningful dialogue.”
In addition to the networking events, the initiative will feature an impressive lineup of thought-provoking lectures and lively panel discussions led by industry experts, all designed to spark engagement and collaboration.
Furthermore, the integration of AI into this initiative promises to elevate gaming experiences and enhance operational efficiency, setting a new benchmark for innovation in the sector.
With this ambitious initiative, BEGE and EEGS are poised to transform the gaming landscape in the Balkans, encouraging all stakeholders to come together and actively shape the industry’s future.
The post BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI appeared first on European Gaming Industry News.
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