SciPlay Acquires Come2Play

SciPlay Corporation has acquired casual mobile games developer Come2Play Ltd. This acquisition brings the company in to the fast-growing casual gaming segment.

Headquartered in Tel Aviv, Israel with additional development offices in Poltava City, Ukraine, Come2Play’s social mobile games are enjoyed by casual game players from around the world. Come2Play brings an experienced and talented international team that will join forces with SciPlay’s worldwide team to drive game advancements and revenue expansion.

One of the core strategies of SciPlay is to bring on the best new content and supercharge it with the Company’s industry-leading player acquisition and revenue generation engine.

“We are extremely excited to welcome the Come2Play team to SciPlay as this is a perfect match when it comes to both our products and culture. Adding a new genre of evergreen casual games and an incredibly talented team to our portfolio immediately expands our market beyond social casino apps, and enables us to leverage our unique technology and strategies to drive player engagement and grow revenue. We believe that with our support and expertise in user acquisition, analytics and live ops, we will be able to drive new growth behind the Come2Play titles,” Josh Wilson, Chief Executive Officer of SciPlay, said.

“Our studio was founded on our passion to make games that really connect with our players, and we are thrilled to be joining SciPlay to take our games to the next level. By leveraging the expertise and support from the wider SciPlay team, we will amplify the reach of our games, including our groundbreaking Solitaire game, Solitaire Pets Adventure. We couldn’t be more thrilled for the future,” Alon Barzilay, Chief Executive Officer of Come2Play, said.

The transaction closed effective June 22, 2020 and does not materially impact the Company’s liquidity position, which is over $300 million with no debt on the balance sheet. Financial details of the transaction are not being disclosed.