Baltics
Enlabs launching a new brand in Latvia
Enlabs introduces a new prime brand called Laimz. The new brand is launched in Latvia on Enlabs new proprietary gaming platform.
Laimz is a modern, fresh, local brand focused on fun and entertainment. The name Laimz is a combination of the word Laime meaning luck in Latvian and ending ”z” which resonates with modern and trendy, and also plays with the word for lime fruit – from which the logotype heritage. Laimz will offer a gender-neutral mobile-first casino and bingo product, something completely new to the Latvian market.
“Laimz is a very important milestone for Enlabs. Our previous growth story was based on acquisitions and development of existing brands. Laimz is our first fully inhouse developed brand. We strongly believe that now is the best time to present a quintessence of our technical, product and marketing experience. We strongly believe we have several unique selling points with this brand, and that it will fit very well into our multibrand strategy. The Laimz brand is a great challenge we now will take on, and prove to ourselves that we once again can repeat success!” says Dainis Niedra, Managing Director of CEE.
“We launch our new brand on the Latvian market first for a very obvious reason – Latvia is our largest market and it is where Enlabs was the first operator granted an online license. So this our playground where we do field tests on new concepts, ideas and products. We thoroughly analysed the market and wanted to design a refreshing offering with a clear market fit. The casino vertical represents more than 72% of the Latvian online gaming market, and show the highest growth among all the product verticals. We will also be the first operator to offer bingo to the market, and there are long time retail bingo traditions in Latvia. That’s how the Laimz Casino & Bingo concept was born.” comments George Ustinov, CEO.
Baltics
Aviatrix granted certification in Estonia

Aviatrix has received certification to offer its award-winning crash game to operators in Estonia.
It marks the latest regulated market that Aviatrix has entered into, with the game already live in the country with leading brand FenixBet.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Securing certification in Estonia is another exciting step forward for Aviatrix as we continue to expand into regulated markets. We’re thrilled to already be live with FenixBet and look forward to delivering our innovative crash game experience to even more players in the country.”
Aviatrix has added a host of regulated markets over recent months, including Spain, Colombia, Brazil and Peru.
It underlines the team’s commitment to bringing the game to players around the world.
Aviatrix is a constantly evolving game, with regular feature updates for partners, including the recent launch of free bets, now available through in-game promo codes.
The post Aviatrix granted certification in Estonia appeared first on European Gaming Industry News.
Baltics
Playson powers ahead in Europe with Fenikss partnership

Award-winning slots provider delivers array of top-performing titles to Latvian operator via Relax Gaming’s aggregation platform
Playson, the accomplished digital entertainment supplier, has continued to cement its impressive European market presence after launching its games portfolio with Latvian operator Fenikss.
Operating under the industry renowned NOVOMATIC group, Fenikss is one of Latvia’s leading operators with a vast online and land-based slot offering and comprehensive sportsbook.
The agreement sees Playson support Fenikss’ commercial ambitions and expansion strategy with the supplier’s leading titles, including Royal Coins 2: Hold and Win, Book of Gold: Multichance, and Royal Joker: Hold and Win, now available on the operator’s website.
Playson continues to strengthen its European footprint and the latest integration, facilitated by Relax Gaming’s aggregation platform, underlines the supplier’s commitment to establishing itself within highly mature regulated markets.
Blanka Homor, Sales Director at Playson, said: “We are pleased to enjoy further growth in Europe with this exciting partnership with Fenikss, who will benefit from an array of our strongest performing titles.
“We are confident Fenikss’ significant Latvian presence, combined with our stimulating and graphically driven slots, will lead to impressive business growth.
Martins Opmanis, Head of I-Gaming Department at Fenikss, said: “Playson’s slots continue to be in high demand across Europe and we are delighted to host a selection of their titles on our online platform.
“We are confident they will complement our diverse offering perfectly and look forward to watching this collaboration flourish.”
The post Playson powers ahead in Europe with Fenikss partnership appeared first on European Gaming Industry News.
Baltics
SYNNET CMS Officially Live in Latvia

After extensive development and rigorous testing, the SYNNET Casino Management System is now fully operational at Joker.lv gaming halls in Latvia. This marks a major milestone in the company’s long-term vision of delivering a powerful, intelligent and scalable solution for managing gaming establishments with maximum efficiency.
The launch of SYNNET represents a shift in the way casinos and gaming halls are monitored, managed and optimised. Designed to streamline daily operations, enhance decision-making and improve overall efficiency, SYNNET provides comprehensive control over every aspect of a gaming venue.
Among its standout features, SYNNET includes:
• Integrated jackpot system – Seamlessly manage and customise jackpot configurations across multiple gaming machines.
• Advanced dashboards & widgets – Get real-time insights into casino performance, financials and player behaviour through an intuitive and fully customisable dashboard.
• Floorplan management – A visual representation of all gaming machines and tables for optimised space utilisation and operational efficiency.
• Marketing campaign automation – Target and engage players effectively with built-in tools for promotions and personalised offers.
• Geographic mapping of operations – Gain an overview of all locations, allowing for efficient monitoring and remote management of multiple branches.
With 35 branches and 1150 gaming machines now fully integrated into the SYNNET ecosystem, casino operators can leverage data-driven insights to enhance performance and player engagement like never before.
The post SYNNET CMS Officially Live in Latvia appeared first on European Gaming Industry News.
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