Asia
Hong Kong’s record prize money increase includes world’s richest Group 1 turf sprint
Hong Kong Sprint raised to £2.2m as HKJC boosts prize pot for 2020/21 to over £143m
Hong Kong racing will offer record prize money of HK$1.4 billion (£143.5m) for the 2020/21 season, with the Group 1 LONGINES Hong Kong Sprint and BMW Hong Kong Derby featuring prominently among the Hong Kong Jockey Club’s upward adjustments.
The LONGINES Hong Kong Sprint (6f) will regain its position as the world’s most richly-endowed Group 1 turf sprint with a value this year of HK$22 million (£2.2m), an increase of HK$2 million (£205,000). Five other Group 1 races – Centenary Sprint Cup (6f), Stewards’ Cup (1m), Queen’s Silver Jubilee Cup (7f), Hong Kong Gold Cup (1m2f) and Champions & Chater Cup (1m4f) – will receive HK$2 million (£205,000) increases, taking their value to HK$12 million (£1.2m).
The historic BMW Hong Kong Derby is Hong Kong’s most important domestic contest and will be worth HK$24 million (£2.4m), a HK$4 million (£400,000) increase on the 2020 renewal. The 1m2f contest is a key race each year, being a vital springboard for the next crop of Hong Kong’s stars, and regains its position as the second-richest Derby in the world, behind only Japan’s equivalent and ahead of the Kentucky Derby, the UAE Derby and the original Derby at Epsom.
The Hong Kong Derby is the final leg in the three-race Four-Year-Old Classic Series and the Club has also taken the decision to up prize money for first two legs: the Hong Kong Classic Mile and Hong Kong Classic Cup will both be worth HK$12 million (£1.2m) in 2021, an increase of HK$2 million (£200,000) to each race.
| Race | 2019/20 (HK$) | 2020/21 (HK$) | Increase (HK$) | % Increase |
| Hong Kong Sprint | 20,000,000 | 22,000,000 | 2,000,000 | 10 |
| Centenary Sprint Cup | 10,000,000 | 12,000,000 | 2,000,000 | 20 |
| Stewards’ Cup | 10,000,000 | 12,000,000 | 2,000,000 | 20 |
| Queen’s Silver Jubilee Cup | 10,000,000 | 12,000,000 | 2,000,000 | 20 |
| Hong Kong Gold Cup | 10,000,000 | 12,000,000 | 2,000,000 | 20 |
| Champions & Chater Cup | 10,000,000 | 12,000,000 | 2,000,000 | 20 |
| Hong Kong Derby | 20,000,000 | 24,000,000 | 4,000,000 | 20 |
| Hong Kong Classic Mile | 10,000,000 | 12,000,000 | 2,000,000 | 20 |
| Hong Kong Classic Cup | 10,000,000 | 12,000,000 | 2,000,000 | 20 |
All Group 2 and Group 3 races will also rise in value. Group 2 purses will increase by 5.9% from HK$4.25 million (£435,000) to HK$4.5 million (£460,000), while the prize funds for Group 3 races will rise by 7.7% from HK$3.25 million (£333,000) to HK$3.5 million (£359,000).
Total prize money for the 2020/21 season’s 88 meetings at Sha Tin and Happy Valley is up by approximately 4.9% on the 2019/20 season. This year’s lucrative purse increases span all handicap races from Class 1 down to Class 5.
| Class | 2019/20 (HK$) | 2020/21 (HK$) | Increase (HK$) | % Increase |
| Group 2 | 4,250,000 | 4,500,000 | 250,000 | 5.9% |
| Group 3 | 3,250,000 | 3,500,000 | 250,000 | 7.7% |
| 1 | 2,800,000 | 3,000,000 | 200,000 | 7.1% |
| 2 | 2,100,000 | 2,200,000 | 100,000 | 4.8% |
| 3 | 1,450,000 | 1,500,000 | 50,000 | 3.4% |
| 4 | 967,000 | 1,000,000 | 33,000 | 3.4% |
| 5 | 725,000 | 750,000 | 25,000 | 3.4% |
Hong Kong Racehorse Owners Association President Mr. Chew Fook Aun said: “At a time when prize money levels are being cut worldwide, the prize money increases announced today by the Hong Kong Jockey Club are very welcome news, and a testament to the strength, resilience and buoyancy of Hong Kong racing, even in these very difficult times”.
Mr. Andrew Harding, Executive Director, Racing, at the Hong Kong Jockey Club said: “Hong Kong racing is among the best in the world and part of what makes it such a competitive sports environment is the excellent prize money available from Class 5 right up to Group 1. Despite the issues associated with the COVID-19 pandemic and the uncertainty in world economies, we will continue our successful strategy of recent years to increase purse levels as necessary in order to reward and encourage our owners and to ensure Hong Kong’s elite races are attractive to overseas competitors. This approach has been a core element in Hong Kong being able to maintain its position as a world leader in providing quality horseracing and has enabled us to achieve between 20 and 26 horses in the World’s Best Racehorse Rankings for each of the past seven years.
“For next season, the Club has increased prize money to a record overall sum, including a significant injection across all Class 1 to Class 5 handicap races and Group 2 and Group 3 contests. We believe this will help to enhance competition and assist our owners in their attempts to purchase and import the best possible horses in a difficult economic climate.”
Mr. Harding noted the importance of ensuring Hong Kong’s elite races, including the BMW Hong Kong Derby, continue to offer purse money which is among the best in the world.
“Hong Kong is already home to the world’s richest turf races at 2000 metres (1m2f), a mile and 1400 metres (7f), and, while our Group 1 prize money is strong, we have nonetheless identified a specific need to increase the prize funds for six of our Group 1 races, notably the LONGINES Hong Kong Sprint (6f), which regains its status as the world’s richest Group 1 turf sprint,” he said.
“We have also increased purses for each of our three Four-Year-Old Classic Series races, notably the BMW Hong Kong Derby, which regains its position as the second richest Derby in the world. The investment from our owners in high quality young stock for our Four-Year-Old Classic Series each year brings a vital replenishment of our elite cohort of runners, which in turn maintains the very high standard of racing here in Hong Kong.”
IJC Trainer Bonus
The Hong Kong Jockey Club has also introduced a new bonus for the LONGINES International Jockeys’ Championship held at Happy Valley in December.
To encourage a higher quality of horses in the four IJC races, the new bonus scheme will offer prizes of HK$200,000 (£20,500) to the most successful trainer in the contest’s four races, HK$100,000 (£10,250) to the runner-up and HK$50,000 (£5,125) to the third-placed trainer, with points awarded in a similar fashion to the jockeys’ competition.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.
The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.
EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.
“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”
The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.
EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.
Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.
Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.
The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.
The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.
EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.
Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”
The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.
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