Press Releases
Majestic has Covid-19 lockdown to thank for re-inventing its online bingo offering
Majestic Bingo, which has 16 clubs throughout Britain, has used the enforced suspension of its retail business due to the Covid-19 lockdown, to reinvent its online presence in a way in which managing director Mark Jepp, believes will enhance and build the brand.
Mark Jepp explained: “The lockdown has had a profound impact on the way in which we all approach our personal and our work lives. Among the negatives – and there are a huge number impacting the business, our staff, suppliers and of course our customers – it has also provided an opportunity to reflect and reset.
“For a long time, Majestic had existed with an online offering that was adequate but lacked the WOW! that our community associates with the brand. As a consequence, the senior team mapped out a vision of where we wanted to be and agreed that if we are going to do it, then do it properly, which meant being prepared to invest at a time when income is virtually non-existent and to only work with the right partner.”
For Majestic, the right partner was found in the shape of Positively Distinct Media, a specialist bingo consultancy that shared the same passion for bingo and had the capabilities to transform the online offering to be one of the best in the industry.
Mark Jepp said: “Our online bingo offering was clearly not in line with our retail-led brand and player experience. We knew straight away that PDM were the right partner. They are as enthusiastic about bingo as we are and understand the business and the brand inside out.”
Moving from an everyday experience to one that really captures the Majestic personality has been key and references to ‘brand’ punctuate the vision down to the terminology used, the tone of voice, the promotional mechanics, being true to the integrity of the Majestic bingo experience and translating the sense of trust that its bricks and mortar customers have into the online space.
The solution has been to build on the profile that Mark Jepp enjoys as a ‘hands-on’ managing director. “I’m always at one of our clubs and as a consequence the customers recognise me” he explained. “Our online presence will become our 17th club and I will be fronting the promotions and initiatives as the face of and personality of the Majestic brand.”
Aware of the warnings that online will simply serve to cannibalize bricks and mortar income, the Majestic MD argues that customers are already playing online and the real danger is that they are probably playing with a competitor. Rather than keep the two verticals separate, the strategy is to embrace their coming together, with the official online launch expected to take place in the clubs when bingo is permitted to open its doors.
“The aim is to launch in time for the summer reopening and rather than be slightly awkward or shy about the new arrival really be loud and proud of our new, vibrant online presence. We are currently examining how we can bring the two together with customers being able to participate in the retail experience from their own homes. Our online initiative has energised the team, energised the brand and I’m sure it will energise the Majestic community of players both existing and new.”
Gregg Klein
HARRAH’S RESORT ATLANTIC CITY WELCOMES BACK THE WORLD SERIES OF POKER® FOR A WSOP CIRCUIT STOP THIS AUGUST
The post HARRAH’S RESORT ATLANTIC CITY WELCOMES BACK THE WORLD SERIES OF POKER® FOR A WSOP CIRCUIT STOP THIS AUGUST appeared first on Gaming and Gambling Industry in the Americas.
ACR Poker
ACR POKER LAUNCHES ‘MONEYMAKER MAY-HEM’, OFFERING PLAYERS A CHANCE TO JOIN CHRIS MONEYMAKER IN LAS VEGAS FOR $10K MAIN EVENT
As the Sunday Moneymaker tourney approaches its one-year anniversary this summer, ACR Poker is launching a month-long pre-celebration this May with the Moneymaker May-Hem. This promo gives players a chance to join the 2003 WSOP Main Event Champion and poker legend Chris Moneymaker for a once-in-a-lifetime VIP experience during the Main Event of Vegas’ hottest summer series.
Throughout the month of May, every player who plays a $109 buy-in Sunday Moneymaker on ACR Poker and reaches a final table in any of the weekly events will earn a spot in a Final Sit & Go Showdown on Sunday, June 1st at 4pm ET.
The Final Sit & Go winner will receive a VIP package complete with a $10,000 buy-in to the Vegas Main Event, $5,000 cash for travel and other expenses, and the chance to meet Chris Moneymaker in Las Vegas. Second and third place finishers will receive $109 Sunday Moneymaker Tickets.
“The Sunday Moneymaker has become something really special, and it’s been incredible to watch it grow since we launched it last year,” said Moneymaker. “This May promo is a huge thank you to our community and every player who’s been part of this ride. I’m looking forward to welcoming the winner in Vegas, talking strategy, and hopefully celebrating a deep run in the Main Event together.”
The Sunday Moneymaker, which launched in July 2024 to honor ACR Pro and poker icon Chris Moneymaker, has quickly grown into one of ACR Poker’s weekly signature events. Since its debut, the Sunday Moneymaker has already attracted over 78,000 entrants and awarded more than $13 million in total prize money. The tournament features a $300,000 guarantee every Sunday, with a $400,000 prize pool on the final Sunday of each month.
Moneymaker noted that players can also qualify for each Sunday Moneymaker through ACR Poker’s satellites in the hours before every tournament, with paths starting at freerolls ($0), Micro Hyper Sats ($1.05, $2.10), and Mega Satellites ($11, $22) offering guaranteed $109 seats.
For poker players looking to follow the action, the Final Sit & Go Showdown will be live-streamed on ACR’s Twitch channel on Sunday, June 1st.
The post ACR POKER LAUNCHES ‘MONEYMAKER MAY-HEM’, OFFERING PLAYERS A CHANCE TO JOIN CHRIS MONEYMAKER IN LAS VEGAS FOR $10K MAIN EVENT appeared first on Gaming and Gambling Industry in the Americas.
Industry Awards
Soft2Bet Wins Three Major Awards at The European – Global Banking & Finance / Sustainability & ESG Awards 2025
Soft2Bet has been recognised for its technological and industrial leadership, winning three prestigious awards at The European – Global Banking & Finance / Sustainability & ESG Awards.
These recognitions reflect Soft2Bet’s drive for technological innovation, customer excellence, and its firm commitment to compliance, including AML, and sustainable practices across key European markets.
- Pioneering Visionary in the iGaming Industry 2025: Recognising Soft2Bet’s leadership in developing next-generation gaming solutions, driving industry growth, and strong commitment to compliance with international financial standards.
- Outstanding Customer Support in iGaming 2025: Highlighting its dedication to providing an unparalleled and localised player experience through advanced support systems and multilingual service teams
- Innovation Leader in Responsible Gaming and Sustainability 2025: Acknowledging its commitment to responsible gaming, regulatory compliance, and sustainable business practices, Soft2Bet has built a strong reputation as a compliant, innovative, and customer-focused iGaming provider
Soft2Bet and its leadership team have already established themselves as an award-winning visionary in a highly competitive industry, which operates under 19 licenses across 12 jurisdictions, demonstrating its strong commitment to regulatory compliance and responsible gaming and offering state-of-the-art gaming solutions powered by its data-driven proprietary technology.
With a robust AML framework, advanced transaction monitoring systems, and real-time risk assessment tools, Soft2Bet ensures that all financial processes are secure, compliant, and transparent. This proactive approach protects the company’s ecosystem and safeguards its financial partners.
The company is the leader in highly competitive markets such as Denmark, Sweden, Greece, Romania, Spain, Ontario (Canada) and others, redefining iGaming through technology and a fresh market approach, developing AI-driven personalisation to offer a distinctive level of player engagement, setting enhanced security measures, and cutting-edge responsible gaming tools, and setting new standards in the sector and beyond.
Max Portelli, Soft2bet’s Chief Financial Officer, stated, “We are honoured to receive this recognition from across industries, which reflects our relentless DNA of innovation, our customer-first approach, and our commitment to responsible gaming. This inspires us to continue delivering data-driven, customised solutions for players and partners.”
A partner’s reputation can make all the difference, affecting everything from how fast transactions move to how confidently businesses can scale. These awards strengthen Soft2Bet’s position as a forward-thinking and reliable name in the industry and further reinforce its reputation as a visionary and trusted industry leader.
Soft2Bet’s continuous focus on sustainability, compliance, and innovation reinforces its position as an industry leader. The company integrates sustainable development principles into its operations, ensuring long-term value for its partners and players. Further still, Soft2Bet is planning on expanding its presence in different markets, such as North America (New Jersey).
The post Soft2Bet Wins Three Major Awards at The European – Global Banking & Finance / Sustainability & ESG Awards 2025 appeared first on European Gaming Industry News.
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