Asia
SiGMA / AIBC Manila postponed until May 2021
SiGMA Group has announced that, due to the COVID-19 global crisis, both the SiGMA Manila and AIBC Manila expos, planned for June 8-9 2020, will now be rescheduled to May 27-28, 2021.
In line with SiGMA Group’s commitment to facilitating new business opportunities for key players in the global iGaming and emerging tech sectors, and together with Clarion Gaming’s ICE Asia, SiGMA Manila will also carry out an online conference in 2020. ICE-SiGMA Asia DIGITAL will take place on June 8-10.
The three day conference will cater for both gaming and tech audiences, with free-of-charge content geared towards bringing the industry together in what has been a difficult time for businesses. Delegates who register for the online conference will also get a free standard ticket for Manila 2021.
Founder and CEO of SiGMA Group, Eman Pulis said, “In line with SiGMA Group’s commitment to facilitating new business opportunities for key players in the global iGaming and emerging tech sectors, the digital conference will embrace the difficulties we are facing at a time when working together has never been more important. COVID-19 has provided a unique opportunity to rethink how we live and work.”
The interactive experience will feature a series of panel discussions and keynotes from leading industry contributors, bringing top speakers together for discussions that will engage the community and shape the future as we adapt to a fast-changing global environment.
After careful consideration, and due to growing concerns over the coronavirus (COVID-19), SiGMA Group has decided to reschedule their flagship Asia events SiGMA Manila and AIBC Manila to May 27-28, 2021. The company said that while they remain committed to SiGMA Manila, the health and safety of their exhibitors, attendees, partners, and employees is of paramount importance, making this the only responsible course of action.
Clarion Gaming, Managing Director, Kate Chambers said, “My team and I continue to empathise with our Global Gaming community as well as industries and supply chains around the world that are being affected by COVID-19. We understand the deep impact the virus continues to have with our friends and colleagues across the Asia region and Globally, and our best wishes go out to them.
“These are unprecedented times, and we would like to keep our communication channels open and understand the challenges unfolding across the Asia Gaming community.”
Founder and CEO, Eman Pulis said, “The situation with COVID-19 is still unpredictable but one thing is certain – we remain fully committed to the Asia front with SiGMA Manila. I moved with my family from Europe to Asia last year to make this work and leave no stone unturned. There’s just so many events being pushed to the second half of 2020, that, in everyone’s best interest we feel pushing the show to May 2021 gives us enough time to regroup and launch with a dynamite inaugural show.”
Together with Clarion Gaming’s ICE Asia, the Manila super show was set to take place on June 8-9 this year. SiGMA Group said that rescheduling the 10,000 attendee event is the only responsible course of action which will enable the successful events company to provide the experience that their customers, partners, and employees expect and deserve in a safe environment.
Commenting on the situation, Yabo Serena, the Head of Marketing for Yabo Group said, “We love what SiGMA has been doing in Europe and Asia and look forward to the inaugural show next year in Manila.”
Given the extra eleven months to prepare, SiGMA has also decided to increase the amount of floor space available. “We believe the appetite for iGaming business in Asia will grow even stronger. In other words, expect an even bigger show in 2021, pandemic permitting!” continued Eman Pulis.
A company spokesperson added, “We would like to thank everyone for their continued support. We will be working with our suppliers and partners to finalise further details and will share more information about our plans in the coming weeks.”
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.
The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.
EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.
“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”
The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.
EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.
Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.
Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.
The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.
The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.
EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.
Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”
The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.
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