Press Releases
UK’s Betting and Gaming Council announce new 10 pledge action plan for safer gambling during the Covid-19 crisis
The Betting and Gaming Council (BGC), the new standards body for betting and gaming which covers betting shops, online betting and gaming businesses and casinos, has announced a new 10 pledge action plan agreed with its regulated member companies, which sets out the standards expected of our members during the Covid-19 (Coronavirus) pandemic.
The 10 pledges build on actions and interventions that BGC members do as part of safer gambling operations, however the BGC will now require heightened monitoring, tailored responses and new action to address the unprecedented situation of social distancing and home working. Although overall gambling has fallen dramatically with the absence of sport and due to the closure of betting shop and casino closures, the BGC’s pledges will come into force immediately to help ensure that the highest safeguards are in place and action is taken to protect anyone betting online who may be more vulnerable as a result of the crisis.
The BGC supported the Gambling Commission, who last week demanded increased consumer protection and responsible marketing. The new pledges demonstrate the BGC’s determination to ensure the highest standards are implemented and cover the following areas:
1. Increase safer gambling messages across all sites and direct to all customers
2. Step up interventions if customers increase time and spend beyond normal pre-crisis patterns
3. Actively promote deposit limits
4. Action to ensure appropriate and responsible advertising including monitoring volume
5. Report all illegal, rogue advertising from black market online operators
6. One-strike-and-you’re-out policy where affiliates breach pledges
7. Signpost help to GAMCARE and the National Gambling Helpline and GamStop for self-exclusion
8. Commitment to ensuring funding for Research Education and Treatment (RET)
9. Welfare checks and well-being help for staff
10. Supporting the Government’s ‘National Effort’ with volunteers and facilities
Commenting on the 10 pledges, Michael Dugher, BGC chief executive, said:
“In this time of national crisis, with so many people self-isolating and social distancing at home, it is vital that we do everything possible to ensure safer gambling and to protect potentially vulnerable or at risk people.
“We all know that levels of gambling have plummeted not just because of betting shop or casino closures, but because of the absence of sport, which is also fundamental to online betting. Although gambling levels have dropped during the COVID crisis, our commitment to safer gambling is being stepped up. It is important that we help our customers stay safe and in control of their gambling during these difficult times. That’s why BGC members have developed a 10 pledge action plan that will help govern members throughout this crisis.
“Increasing safer gambling measures with more monitoring and customer interventions, stepping up safer gambling messages and measures like promoting deposit limits, together with a tough crackdown on affiliates and calling out rogue black-market operators, will make a big difference. We are also signposting professional help and are committed to funding Research, Education and Treatment (RET).
“The betting industry supports tens of thousands of jobs up and down the country, and we are equally determined to support the Government’s National Effort through helping with volunteers and facilities”.
Source: BGC
Indian cricket hero becomes latest athlete to promote the world’s leading crash game to his fans
SPRIBE, the developer behind the world’s number one crash game, Aviator, has added Indian cricket legend, Yuzvendra Chahal, to its team of superstar sports ambassadors.
Yuzvendra is a prominent Indian cricketer, renowned for his tactical leg-spin bowling and unrivalled consistency in limited-overs formats.
As one of India’s leading wicket-takers in T20 Internationals, he has played a crucial role in many memorable victories for the national team.
He also plays in the Indian Premier League, representing the Punjab Kings and has earned a reputation for his sharp mind and game-changing spells.
Yuzvendra is just as popular off the field, where he is known for his engaging personality and strong digital presence, making him a big hit with younger audiences.
As an Aviator brand ambassador, Yuzvendra will take part in a series of high-profile campaigns that will drive awareness of the game among his fanbase and the wider cricket audience in India.
He joins other Aviator brand ambassadors such as fellow cricketer Suresh Raina, as well as UFC legends like Tom Aspinall, Alex Pereira, Johnny Walker, Merab Dvalishvili and Jully Poca.
Aviator is the original crash game with more than 50 million active players a month.
David Natroshvili, Founder and CEO of SPRIBE, said: “Yuzvendra is one of the most explosive and popular cricketers in India, which makes him the perfect fit for Aviator – a game that puts players on the edge of their seat from the first game round to the last.
“Aviator is the original crash game and today is played by more than 50 million people across the world who love the high reward gameplay it provides – something that Yuzvendra knows all about.
“With Yuzvendra as an Aviator brand ambassador, we can make more players across India aware of the game and the excitement and big win potential it provides.”
Yuzvendra Chahal, Indian cricketer and Aviator ambassador, added: “Becoming an Aviator ambassador is a true honour and I’m really looking forward to working on some great campaigns to promote the game to my fans in India and beyond.
“Aviator is thrilling and exciting, a little bit like taking to the cricket field and I can’t wait for my fans to strap in, blast off and potentially win big.”
The post Howzat! SPRIBE names Yuzvendra Chahal as Aviator brand ambassador appeared first on European Gaming Industry News.
Spinmatic, B2B provider of premium casino games, and Betsson, a giant behind one of the world’s largest betting and online casino platforms, have partnered to bring some of the industry’s most exciting titles to Greece.
Following recent launches with leading operators in the region, Spinmatic continues its upward trajectory, delivering a portfolio that’s not only tuned to local markets but also stands out globally for its quality and creativity.
This exciting new deal builds on a long-standing partnership between Spinmatic’s sister company, GoldenRace, and Betsson – who have been enjoying the most realistic Virtual Sports and solutions on the market.
Anastasios Apostolou, Gaming Manager Greece at Betsson, proudly shared “We’re pleased to launch Spinmatic’s portfolio for our players in Greece. This addition enhances our offering with a selection of visually appealing and entertaining titles. At Betsson, we’re committed to continually broadening our content library to suit a wide range of player preferences, and Spinmatic’s games are a welcome addition to our diverse line-up.”
From fast-paced Crash games like Meteoroid Deluxe to the adventure-packed Ed Jones and the Book of Seth, Betsson players now have access to some of Spinmatic’s flagship titles. Whether they’re Jackpot chasers, retro lovers or high-speed thrill seekers, there’s a Spinmatic game ready to hit the mark.
“We are proud to see our games live with Betsson, a brand known for its high standards and player loyalty,” said Norbert Mathies, Managing Director at Spinmatic. “This partnership confirms that Spinmatic’s commitment to quality and innovation is exactly what leading operators are looking for.”
Greece’s regulated igaming market continues to offer exciting opportunities for forward-thinking brands. With major partnerships already live and more launches ahead, Spinmatic is demonstrating it’s ready to push even further.
The post Spinmatic goes live with Betsson in Greece appeared first on European Gaming Industry News.
Leading sportsbook provider grows US sports offering with addition of in-play Bet Builders and expanded prop betting
Altenar has expanded its portfolio of US sports by adding more Major League Baseball (MLB) content for the 2025 season.
As part of the enhancement, Altenar has added in-play Bet Builders to allow live betting during MLB games, offering operators the chance to benefit from a surge in the bet type’s popularity. There is also an expanded range of prop betting available on both pre-match and live games, with a vast range of odds now offered on player, team and game props.
Altenar already offers fast markets and micro-betting options, along with same-game parlays, player specials and pitcher lines for the popular league.
An official distributor of MLB data since 2019, Swish Analytics delivers rich, reliable and fast information that enables the development of highly engaging user markets, which are now available to Altenar’s operator partners.
These additions reinforce Altenar’s commitment to delivering relevant and tailored content for US-facing partners, while continually striving for excellence as a sportsbook provider.
Antonis Karakousis, Director of Operations at Altenar, said: “Altenar is driving innovation in US sports by pushing the boundaries of what is possible with our offering. We will continue to grow our presence in this vertical and ensure that our full suite of pre-match, in-play, and at-bat betting products defines the next generation of engagement for our operators’ MLB fans.
“In addition to the above, the development of our MLB Live Bet Builder is another strong statement that reflects our commitment to listening to users’ needs. Enhancing the Bet Builder experience remains a key focus and a central part of our product strategy.”
Altenar will showcase its enhanced terminal at SBC Summit Americas 2025 from May 13–15. Attendees can visit the stand or book a demo to explore the terminal’s new capabilities first-hand here.
The post Altenar extends Major League Baseball coverage appeared first on Gaming and Gambling Industry in the Americas.
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