Relax Gaming inks deal with Inspired

Virtual and slot content supplier to become latest addition to Powered By programme

Relax Gaming, iGaming aggregator and supplier of unique content, has penned its latest third-party-studio deal with multi-product content provider Inspired Entertainment.

The agreement is part of Relax Gaming’s Powered By partnership programme and offers Inspired access to its vast distribution network together with a hassle-free route to market.

Inspired is well known for its virtual products as well as a rapidly expanding casino content offering, which it supports in 35 jurisdictions worldwide across retail, mobile and online channels.

Relax customers will also be able to access Inspired’s new V-Play Plug & Play™ solution, a complete end-to-end online virtual sportsbook product that allows operators to access its award-winning scheduled virtuals with minimal integration effort and rapid speed-to-market. Plug & Play is simple and quick to install, making the virtual product available with no sportsbook integration needed. A full bet management tool is included, delivering a complete sports betting experience with custom branding option availability.

Relax Gaming continues to grow its Powered By partner base, offering commercial agreements that enable suppliers to harness its scalable technology and integration platform while staying in commercial control on agreements with operators.

Over the previous 12 months Relax has significantly increased the size of its partnership network through its well-received programmes and routes to markets, signing numerous agreements with major industry brands.

Simon Hammon, Relax Gaming CPO, said: “Our partnership programmes have continued to expand significantly since launch, and we are delighted to welcome Inspired into the fold.

“As a multi-product provider, they develop exciting content for territories across the globe and we look forward to a long and fruitful partnership.”  

Claire Osborne, Vice President of Interactive at Inspired, said: “Joining Relax Gaming’s partnership platform is a very exciting milestone for us as we look to grow our business and build brand awareness.

“Our content is already enjoyed in numerous jurisdictions across the globe and joining forces with Relax gives us even more avenues to boost exposure with leading operators.”

Relax Gaming has rapidly grown its portfolio in recent months, now providing its partners with a roster of over 1000 casino games, including high-quality aggregated content from selected Powered By and Silver Bullet studios together with its innovative proprietary products.