GrooveGaming reports rapid uptake of live content and virtual sports

Aggregator GrooveGaming has reported a surge in demand for live content, with the leading aggregator having an impressive lineup of world-class brands on its platform to satisfy demand.

GrooveGaming has numerous live dealer titles amongst its on-demand live content and classy games including live roulette, baccarat, blackjack and live dedicated tables, amongst others. In addition, its virtual sports offering includes virtual football, tennis, horse-racing, cycling and greyhound racing, with virtual Euro basketball and cricket coming to the rapidly-expanding aggregator soon.

The surge in demand for live content has followed the curtailing of live sports worldwide due to COVID-19 and the closing of land-based casinos in numerous jurisdictions across the world. As a result, entertainment is now being offered in the form of live content and virtual sports to operators striving to meet player demand.

GrooveGaming is well placed with a robust live content range that encompasses some of the world’s leading live content and virtual sports brands, including LEAP Gaming, TVBET, Ezugi, VIVO Gaming, Lucky Streak, Super Spade, Evolution Gaming and SA Gaming. This is a powerhouse of live content that GrooveGaming has available to cater for this major change in industry dynamics caused by COVID-19.

The latest news comes after a record start to the year by GrooveGaming, which recently revealed several new partnerships, including live content and virtual sports partnerships.

GrooveGaming has impressed the igaming industry during the last 18-months announcing a multitude of new partnerships as the aggregator of choice for a host of big industry names including EveryMatrix, iGP, Digitain, ALEA and Quickfire, amongst others.

GrooveGaming’s powerful content platform includes over 2500 casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration.

Created with the aim of easy and fast content delivery for the igaming industry, GrooveGaming has been hitting the headlines over the last 18-months, with a global growth trajectory that has impressively seen the brand reach all 6 continents, based on delivering rapid integrations and focusing on high-quality customer service, together with what remains an unrivalled set of technology tools that operators can use to improve productivity and bottom-line performance.

A major reason why GrooveGaming is becoming the aggregator of choice around the world is that GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce a higher yield.

Yahale Meltzer, COO at GrooveGaming said: “Virtual sports betting is one of the fastest-growing markets, and alongside live gaming, offers potentially limitless growth opportunities given the recent surge in demand from operators due to the global pandemic. New live content forms and new live products are suddenly driving new customers and markets, which for GrooveGaming is translating in the short-term to significant revenue and deeper relationships with operators. As we’ve said elsewhere, the phenomenal growth in live-games and virtual content mirrors our own, and is an exciting step as we continue our growth strategy. ”