eSports
G2 Esports Expands Partnership with Nicecactus to Continue Its Support of Aspiring Content Creators and Gamers
G2 Esports (G2), the leading entertainment organization in esports, and nicecactus.gg, a competitive gaming platform dedicated to finding and raising the next generation of esports athletes, announced today the expansion of their partnership focused on providing fans and amateur esports players with vital resources to improve their performance and activations that bring fans even closer to their favorite players.
Continuing the momentum of a successful multi-year partnership, G2 and Nicecactus will collaborate, both online and offline, by continuing their joint activations at events while also developing new online activations for fans that will include games and special seasonal tournaments on the Nicecactus platform. G2’s popular ‘Play with the Pros,’ a regular Discord event where fans can compete with their favorite stars, will be enhanced by Nicecactus providing engagement with their fans and hosting the qualifying tournament on their platform.
G2 Esports and Nicecactus will also build on their shared values of promoting and backing aspiring content creators and esports competitors on their individual paths to success. As part of this vision, G2 Esports pro players will strengthen Nicecactus’ knowledge base for amateur and semi-pro esports players by providing expert feedback and guidance on guides, professional training routines, and game-specific training modules.
G2 Esports and Nicecactus most recently came together to produce Making the Squad 2, a Teamfight Tactics (TFT) based talent show that brought together seven contestants from around the world to Berlin to compete in a variety of challenges for a shot at a $10,000 grand prize.
“We are thrilled to pursue our partnership with such an elite organization as G2 Esports. G2’s continued trust in us further demonstrates how Nicecactus’ solutions are an invaluable asset to the esports ecosystem. Together, we are committed to empowering aspiring esports athletes with the tools they need to achieve their dream of becoming champions,” declared Mike M. Hessabi, Nicecactus Co-Founder & CEO. “Strengthening this partnership perfectly aligns with our growth momentum and will allow us to broaden the range of activation opportunities available to our users and business partners.”
“Nicecactus has been a valuable partner throughout two successful seasons of Making the Squad and a constant at our events,” commented Carlos ‘ocelote’ Rodriguez, CEO of G2 Esports. “G2 and Nicecactus have shared values of supporting aspiring content creators and esports competitors as they rise to the top. We love what Nicecactus stands for and we are happy to continue to promote the next wave of esports champions together.”
Asia
Team Zero Gravity Triumphs in Indus International Tournament Powerplay, Secures Spot in LAN Finale
SuperGaming, India’s leading game developer, has successfully concluded the Powerplay Phase of the Indus International Tournament (IIT), the country’s premier grassroots-to-global esports showcase for its Indo-Futuristic battle royale, Indus.
The Powerplay Phase witnessed intense competition among professional esports teams from over 100 organizations. Teams battled fiercely on the map of Virlok, delivering high-stakes gameplay, demonstrating exceptional skill and strategic prowess. With ₹25 Lakhs up for grabs in this leg alone, the pressure was high — and performances, unforgettable.
Team Zero Gravity emerged as the champions of the Powerplay Phase, walking away with ₹10 Lakhs in winnings. The squad’s standout performer and Captain [ZG]SGOD – Sandeep Pandey earned the coveted MVP title, racking up 37 kills and 21,747 damage – an impressive stat line. He was awarded ₹1 Lakh for his outstanding performance.
Powerplay Phase Winners Announced:
Following weeks of intense competition, the teams emerging victorious from the Powerplay Phase are:
1. Team Zero Gravity – ₹10,00,000
2. Marcos Gaming – ₹4,00,000
3. Likitha Esports – ₹3,00,000
4. Heatbeast Esports – ₹2,50,000
5. Golden Hornet – ₹1,75,000
6. 4Ever Esports – ₹1,25,000
7. Autobotz Esports – ₹1,00,000
8. Blind Esports – ₹50,000
These 8 teams have now secured their spots in the upcoming Indus International Tournament LAN Finale, competing for the Champions Trophy and a ₹2 Crore prize pool. The LAN event is set for 18th May, 2025 at Drome Arena, Pune.
One Final Shot: The Last Chance Qualifier
For those still dreaming of the LAN stage, SuperGaming has opened The Final Portal. This is a last-chance qualifier offering one additional spot at the LAN Finale. Registrations are open until 16 April, 5:00 PM IST, with matches kicking off on 19 April, 2:00 PM IST.
Interested players can now form their squad, gear up, and register HERE.
Rising Stars. Real Careers.
More than just competition, the Indus International Tournament is becoming a launchpad for a new generation of Indian esports athletes. The tournament structure is designed to nurture grassroots talent and elevate India’s presence in global esports. For many, this is more than a trophy — it’s the start of a real career in competitive gaming.
Roby John, CEO and Co-Founder, SuperGaming, says,
“At SuperGaming, we’re building a gaming and esports ecosystem made in India—for India and the world. With Indus, we’re rethinking the traditional esports playbook by focusing on grassroots tournaments, creator-led events, and co-ownership opportunities that turn players and fans into real stakeholders.
Instead of chasing unsustainable models, we’re building a community-first framework that drives engagement, retention, and monetization—from in-game items to merch and transmedia content. Esports isn’t just a competitive format for us—it’s a storytelling engine where real-world players become heroes as part of the game’s evolving universe.
We believe India has a unique opportunity to lead the next wave of global gaming—and we’re laying the foundation to make that happen.”
Tournament Highlights:
- The Indus International Tournament features four progressive phases: Homegrown, Nationals, Powerplay, and International, designed to reflect India’s diverse player base and competitive ecosystem.
- Homegrown Phase: Showcased rising grassroots talent. Team Rogue, DGE, and Moggers qualified for the LAN Finale.
- The National Phase concluded with Team Esports Battleground and Brazil-based organisation Team 4Magic advancing to the LAN Finale.
- Kadiliman Esports from the Philippines is set to represent international talent at the LAN Final.
- The Most Valuable Player (MVP) of the Indus International Tournament LAN finale will be awarded a custom Mahindra Thar*.
SuperGaming is thrilled with the overwhelming response and the level of competition seen throughout the tournament. With top teams, passionate fans, and leading creators heading to Pune, the Indus International Tournament LAN Finale is set to become one of India’s most defining esports events. This isn’t just a finale — it’s where the country’s next esports champions will rise.
The post Team Zero Gravity Triumphs in Indus International Tournament Powerplay, Secures Spot in LAN Finale appeared first on European Gaming Industry News.
Best Esports Product award
BETBY SHINES AT SiGMA AMERICAS WITH LOCALISED STRATEGY AND WINS ESPORTS AWARD
BETBY, the cutting-edge sportsbook provider, has further cemented its position as one of the most innovative suppliers in the sports betting landscape following a standout appearance at SiGMA Americas, the leading event for the iGaming industry in Latin America.
Hosted in São Paulo, Brazil, SiGMA Americas brought together the industry’s most influential stakeholders, with a spotlight on the dynamic and fast-growing Latin American market. BETBY stood out at the event by showcasing the full strength of its flexible sportsbook solution, designed to empower operators with complete control over the betting experience.
A major highlight of the exhibition was BETBY’s showcase of its hyper-localised content capabilities, which empower operators to engage regional audiences with culturally relevant offerings. This strategic focus was exemplified by the industry’s most comprehensive Vaquejada betting solution, a rodeo-style sport particularly popular in northeast Brazil. BETBY’s unique content portfolio, which includes both pre-live markets and an immersive e-sim version of the sport, resonated strongly with operators and attendees. It demonstrated not only a deep understanding of regional preferences, but also the supplier’s ability to create tailored content for any market.
Alongside this, BETBY exhibited continued innovation through its proprietary esports feed BETBY Games, and its comprehensive suite of AI tools AI Labs, which leverages artificial intelligence to deliver personalisation, real-time recommendations, and enhanced operational efficiency.
As further recognition of its ongoing innovation in the iGaming industry, BETBY was honoured with the Best Esports Product award during the SiGMA Americas Awards ceremony. This win underscores BETBY’s vision to redefine the esports betting experience through its BETBY Games solution, which is designed to deliver unmatched flexibility, customisation, and engagement for operators and players.
“This recognition at SiGMA Americas is a proud milestone for our entire team, even though our presence in Brazil this week was about much more than awards,” said Leonid Pertsovskiy, BETBY’s Chief Executive Officer. “It was about connecting with the region, understanding what local players truly value, and showing that we have the technology and vision to meet those needs. We’re building products that scale globally but connect locally, and that’s what sets BETBY apart.”
The post BETBY SHINES AT SiGMA AMERICAS WITH LOCALISED STRATEGY AND WINS ESPORTS AWARD appeared first on Gaming and Gambling Industry in the Americas.
S8UL, a global force in esports and gaming content, has officially announced its entry into Apex Legends with a new competitive roster. Marking a major milestone, S8UL becomes one of the first Indian organisations to step into Apex Legends on the international stage. Leading this charge is an all-Australian lineup, known for its impressive track record and proven success in global esports tournaments. The team’s participation in Esports World Cup 2025 was announced by S8UL late night on the 10th of April, marking S8UL’s first EWC-related roster reveal.
At the forefront of the lineup is Rick ‘Sharky’ Wirth, one of the most accomplished players in the Apex Legends scene. He gained international recognition after winning the Apex Legends Global Series (ALGS): 2022 Championship with DarkZero Esports, where his team secured $500,000 (approx. INR 4.3 crore) in prize winnings. Most recently, Sharky played for Team Burger and also competed in the EWC 2024. Over the years, he has amassed more than $320,000 (approx. INR 2.7 crore) in career earnings, bringing a wealth of experience and tournament pedigree to the S8UL lineup.
Joining Sharky are Benjamin ‘Jesko’ Spaseski and Tom ‘Legacy’ Canty, who previously played together under London-based Guild Esports. The duo has competed in several major tournaments, including the ALGS: 2024 Championship, and were part of the top 10 finishers at last year’s EWC. Together, Jesko and Legacy have earned over $150,000 (approx. INR 1.2 crore) in prize money for their previous team and are known for their synergy and high-impact performances.
Harrison ‘Rogers’ Rogers will serve as the team’s coach, bringing in his tactical expertise and strategic direction to guide this world-class lineup. With deep knowledge of the Apex Legends competitive scene and the players’ playstyles, Rogers’ presence adds immense value to the team’s preparations and in-game execution.
“We’re incredibly excited to take this next step into Apex Legends with a world-class team,” said Animesh Agarwal aka 8Bit Thug, Co-founder and CEO of S8UL. “At S8UL, we’ve always believed in pushing boundaries and representing India on the biggest stages. Sharky, Jesko, Legacy, and coach Rogers bring a level of experience and talent that aligns perfectly with our vision for global esports dominance. Representing India on the Apex global stage is a proud moment for us, and we can’t wait to see what this roster achieves at EWC 2025 and beyond.”
Following the recent announcement of its participation in the Esports World Cup 2025 across titles like EAFC 25, Chess, Call of Duty: Warzone, and Tekken 8, this move marks another big step in S8UL’s international push. Onboarding a top-tier Apex Legends roster shows that S8UL isn’t just participating up at EWC, it’s aiming to make its mark. With each of these announcements, it’s clear that S8UL, already a well-known force in mobile gaming and content creation, is now strengthening its position in competitive esports. Apex Legends is a major title on the world stage, and with a roster this strong, all eyes will be on how S8UL performs in the months ahead.
“Joining S8UL is a massive step forward for us as a team,” said Rogers, coach of the Apex Legends roster. “This isn’t just about one event- it’s about building something long-term with an organisation that shares our vision and ambition. S8UL’s legacy in esports speaks for itself, and we’re proud to be part of that journey. With their support, we’re ready to push boundaries and compete at the highest level throughout the year.”
With its Apex Legends roster announcement, S8UL continues its journey of scaling Indian representation on the international stage, strengthening its status as a global force in esports and content creation.
The post S8UL expands global presence with signing of Apex Legends roster appeared first on European Gaming Industry News.
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