Gambling in the USA
March is Problem Gambling Awareness Month
Awareness Plus Action Needed with Increased Sports Betting
As March Madness builds to a crescendo with an estimated $10 billion in bets that will be placed on the NCAA basketball championship games, calls to the National Problem Gambling Helpline (1-800-522-4700) are expected to spike significantly during the month. Sports betting is now legal in many states, and research demonstrates that young males and athletes have an increased risk of developing a gambling problem. So it is especially important to communicate this message to the public now.
For the eighteenth year in a row, the National Council on Problem Gambling (NCPG) is dedicating the month of March to helping people affected by problem gambling. Approximately 2 million U.S. adults (1 percent of the national population) are estimated to meet formal criteria for gambling addiction, and an additional 4 to 6 million (2 to 3 percent) are estimated to be experiencing gambling problems. On average, each individual affected by gambling addiction impacts an additional seven to twenty people in their families and communities. Yet for many, gambling remains a hidden addiction.
Using the tagline #AwarenessPlusAction, the National Council on Problem Gambling developed Problem Gambling Awareness Month (#PGAM) to raise awareness of the prevention, treatment and recovery services available to individuals adversely affected by gambling. This grassroots campaign brings together a wide range of stakeholders, among them public health organizations, advocacy groups including NCPG state affiliates, and gambling operators. They work collaboratively to publicize issues such as how to identify if someone has a gambling disorder, how to get help, and that treatment works – in short, that hope and help exist. NCPG is providing a special web page to give information on local state activities and events – participants may share them via a link on www.ncpgambling.org/pgam.
Problem Gambling Awareness Month (PGAM) is designed to achieve three goals:
-to increase public awareness of problem gambling
-to increase the availability of prevention, treatment and recovery services
-to encourage healthcare providers to screen clients for problem gambling
NCPG provides information materials and special graphics in the PGAM Toolkit on its website, which may be used without charge by anyone who wants to participate in advocacy and awareness activities this March. Each year, hundreds of organizations do.
“March Madness is a time when we see an increase in gambling and more outreach for our services. PGAM is important to me – and NCPG and our partners as a whole – because we want to help individuals with problem gambling, and this is the peak time for raising awareness of the issue,” said Keith Whyte, Executive Director of the National Council on Problem Gambling.
Problem gambling, gambling disorder and gambling addiction are formal terms that professionals working in this field use to describe a spectrum of gambling behavior patterns that compromise, disrupt or damage personal, family or vocational pursuits.
PGAM will also include a Gambling Disorder Screening Day on March 10, 2020, hosted in collaboration with the Cambridge Health Alliance, a nonprofit health organization headquartered in Cambridge, Massachusetts. Gambling Disorder Screening Day is an international event designed to support health care providers in the identification of gambling disorder. All too often, this disorder leads to financial, emotional, social, occupational and physical harms, yet many cases go undetected due to the limited availability of accessible assessments to identify this problem. Screening Day addresses the issue and provides tools to detect gambling-related problems as early as possible.
The Louisiana Association on Compulsive Gambling (LACG) is one of many organizations preparing for PGAM. “Together we can help thousands of people this March to become Aware and to take Action towards getting help for gambling addiction,” said Janet Miller, Executive Director of LACG and member of NCPG’s Board of Directors. “We have provided highly successful treatment for many people. Please call or text 1-800-522-4700 today to get started. We understand. ”
About the National Council on Problem Gambling
Based in Washington DC, the National Council on Problem Gambling is the only national nonprofit organization that seeks to minimize the economic and social costs associated with gambling addiction by working with constituents in all facets of gambling.
If gambling becomes a problem, NCPG urges people who gamble, as well as their loved ones, to contact the National Problem Gambling Helpline, which offers hope and help without judgment or shame. If you or someone you know has a gambling problem, call or text 1-800-522-4700 or visit www.ncpgambling.org/chat. Help is available 24/7 – it is free and confidential.
Gambling in the USA
Gaming Americas Weekly Roundup – April 7-13

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
WyoLotto’s COO, Robin Medina, has been named to join a national committee to support problem gambling initiatives. The committee is through the National Council on Problem Gambling and will manage the annual selection of nominations and election of the Board of Directors that oversees NCPG. Last year WyoLotto applied for and was accepted to the NCPG and NASPL’s (North American State and Provincial Lotteries) Responsible Gambling Verification Programme. WyoLotto’s Responsible Gambling Programme includes an in depth plan to ensure the organisation honours its commitment to educating players, retailers and the general public about how to gamble responsibly and what to do if gambling becomes a problem for yourself or someone you know.
As Hard Rock Hotel & Casino Tejon moves closer to its highly anticipated grand opening, the company is engaging with the Kern County community through exclusive informational sessions at Bakersfield College’s Renegade Event Room located at 1801 Panorama Drive. The first session, held on April 4, provided local leaders and invited guests with insights into upcoming job and vendor opportunities in the region. The second session took place on April 5 from 10:00 AM to 12:30 PM. Job opportunities for Hard Rock Hotel & Casino Tejon will be posted on the recruitment site, www.gotoworkhappy.com, starting in May.
An investigation by the Delaware Division of Gaming Enforcement (DGE) into VGW Luckyland – a subsidiary of the Australian-based VGW Holdings – revealed that VGW Luckyland was operating illegal online gaming. Delaware officials concluded that VGW misrepresented its services as a promotional sweepstakes while enabling players to purchase coins for casino-style games, leading to potential cash winnings. These types of real-money games offered to Delaware residents by an unlicensed entity violate the Delaware Constitution, the Delaware Penal Code and the Delaware Gaming Competitiveness Act of 2012. With the support of the Delaware State Lottery, DGE issued a cease-and-desist order to VGW.
Partnerships
AC Milan announced a new partnership with Reals, a company renowned for its excellence in Brazil’s sports betting and online gaming market, which will become Official Regional Betting Partner of the Rossoneri’s Club in Latin America. Elected in 2024 as the “Best Sportsbook Operator” in Brazil by SiGMA World – the largest international authority in iGaming – Reals has been consolidating its position in the sector, reinforcing its growing trajectory of ascent. The brand is aligned with the best market practices, presenting sustainable growth based on innovation, strategic partnerships and sports engagement.
Scientific Games’ SciQ retail technology is set to roll out at North Carolina Education Lottery retailers as part of the Lottery’s focus on improving the retail environment for its Scratch-Off games. The company will deploy 1000 SciQ units at lottery retailers across North Carolina. NCEL Scratch-Off games represented more than $2.9 billion in retail sales in fiscal year 2024, anchoring NCEL among the world’s top 15 performing instant game lotteries (La Fleur’s 2024 World Almanac). Offering real-time scratch game inventory management data that amplifies the power of Scientific Games’ SciTrak predictive ordering system used by NCEL, SciQ creates supply chain efficiencies proven to lift scratch game sales.
The post Gaming Americas Weekly Roundup – April 7-13 appeared first on European Gaming Industry News.
Gambling in the USA
NEW YORK CASINO IN MEXICO WELCOMES CONCEPT AND NEW GAMES FROM ZITRO

The renowned Mexican operator Logrand has installed Zitro’s new CONCEPT cabinets and a selection of its latest games at the New York Casino in Monterrey.
Building on its global success, the CONCEPT cabinet line stands out for its Magic Lighting, immersing players in a synchronized light display, resulting in a unique sensory experience. Furthermore, the cabinet’s large Screen Deck blends comfort with intuitive functionality, optimizing the experience for players and operational teams.
The installation of the CONCEPT cabinets is complemented by the addition of the medieval-themed multi-game Legendary Sword, in which players can double their prizes through unique mechanics with the help of a magic sword.
On the other hand, Fairyland Quest takes players to an enchanted forest where Magic Mushrooms give access to a different bonus each, while a friendly Fairy will give a special bonus that doubles the playing area.
Juan David Baracaldo, Director of Operations and Product, highlighted: “The addition of Zitro’s CONCEPT cabinets is a great step to continue offering unique and high-quality experiences to our players. The unique combination of technology, spectacular graphics, and the experience these cabinets offer will further elevate our casino’s entertainment offering.”
For his part, Johnny Ortiz Viveiros, founder of Zitro, expressed: “We are very excited to strengthen our partnership with Logrand, a strategic partner that shares our vision of providing exceptional gaming experiences. The new CONCEPT cabinets and games like Legendary Sword and Fairyland Quest are just the beginning of what will transform how players enjoy entertainment.”
The post NEW YORK CASINO IN MEXICO WELCOMES CONCEPT AND NEW GAMES FROM ZITRO appeared first on Gaming and Gambling Industry in the Americas.
Charleen Ripley
Sky River Casino Guest Wins Half-million Dollars Playing Progressive Blackjack

Sky River Casino has announced that an Elk Grove resident has won a whopping $511,311 while playing progressive blackjack on March 31, 2025. The Sky River Rewards member hit the big win after playing the table game for less than an hour.
“Our progressive table games and slot machines continue to be really hot here at Sky River Casino. Our players have had an impressive number of life-changing jackpots and our winning streak continues. We look forward to the next big win and welcome adults near and far to visit to explore and enjoy our high-energy atmosphere, lively promotions, exciting gaming, and unparalleled dining experiences,” said Michael J. Facenda, President of Sky River Casino.
The lucky local guest plans to use her winnings to renovate a kitchen and build a house back home.
“Without question, the best part of my job is watching our valued members and guests experience jaw dropping wins like this one. We all share in the incredible excitement that is absolutely contagious and can be felt throughout the casino,” said Charleen Ripley, VP of Casino Operations for Sky River Casino.
The post Sky River Casino Guest Wins Half-million Dollars Playing Progressive Blackjack appeared first on Gaming and Gambling Industry in the Americas.
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