New lottery and gaming brand, Megalotto, goes live

New lottery and gaming brand, Megalotto, backed by Optimizer Invest, goes live in multiple markets after securing its MGA licenses

Megalotto has announced the launch of its mobile-first lottery and gaming product, on the Gaming Innovation Group platform.

Having secured its licenses from the Malta Gaming Authority, Megalotto will target multiple territories as it sets out to redefine the online lottery experience for its customers.

Megalotto will be positioned as a unique brand within the online lottery space, one that aims to resonate strongly with new and existing lottery customers and push the boundaries of what can be achieved in mobile lottery.

The product is a clear move away from traditional transactional lottery products and offers an intuitive and simple to use interface.

As well as offering the biggest jackpots from the world’s leading lotteries, Megalotto will also offer scratchcards, instant win and slots content, from a selection of industry leading third party games providers.

Grant Williams, CEO of Megalotto, comments:
“We are delighted to be going live with our new venture and to get our product in front of customers. Our vision from day one has been to design and build an innovative and disruptive lottery product, and we believe we are on track to do just that. We have recruited a high quality, experienced management team to lead the launch of this new Optimizer Invest backed product, matching the ambitious plans we have in place for the markets we will be targeting.”

Petter Moldenius, CEO of Optimizer Invest, comments:
“The innovative Megalotto product is the result of a successful partnership between two of our portfolio companies, bringing a world class, truly customer friendly experience. Megalotto will give millions of players access to lotteries on a global scale in a mobile-first environment that is pushing the envelope for innovation of iGaming experiences on-the-go.”