ORYX Gaming steps up gamification with new Player Engagement Platform

ORYX Gaming, a Bragg Gaming Group company, has unveiled its new Player Engagement Platform which takes gamification to a new level.

ORYX Player Engagement Platform consolidates a number of functionalities that work together to increase player engagement and customer lifetime value.

It includes a set of targeted promotions, such as free spins, bonuses, jackpots, leaderboards and tournaments; a multi-channel communication platform which supports traditional campaign channels such as SMS, email and social media; and a real-time campaign management system which takes the platform to the next level by allowing operators to engage players onsite in real-time.

With the real-time campaign system, operators can automatically trigger a reaction to players’ online activity and offer tailored promotions based on their actions, ensuring maximum player engagement and experience.

The platform is powered by the recently launched ORYX Data Analytics Platform (DAP) where real-time data is collected and processed from the ORYX iGaming Platform, the ORYX Hub, and the ORYX Sportsbook, as well as external sources such as third-party player account management systems.

The ORYX Player Engagement Platform is a modular, not platform-dependent product, and can be integrated into third-party PAM systems or as an addition to the ORYX iGaming Platform.

Both the Player Engagement Platform and the DAP are compliant with responsible gaming requirements in a number of different jurisdictions.

Matevz Mazij, CEO of ORYX Gaming, said: “Knowing the player is not enough anymore. It also matters how the data is used.

“The ORYX Player Engagement Platform puts data in the right form and makes it easy to use. It enables targeted and personalised marketing, adds a social note to the games and generally improves the player experience off-site and onsite.”