BETBY Set For Inaugural ICE Appearance

Innovative sportsbook provider primed for London presence

Progressive sportsbook supplier BETBY is set for its debut ICE appearance, where it will be showcasing its innovative offering at stand N10-320.

The provider has gone from strength to strength since launching its offering in late 2018 and is now live with 25 partners worldwide.

At ICE, BETBY’s team of experts will be holding regular product workshops, highlighting the agility and customisability of the sportsbook platform.

Delegates will also be able to find out more about the supplier’s customisable widgets, launched ahead of ICE, which act as an overlay for operator partners to easily configure chosen bets, outrights and combinations.

Leonid Pertsovskiy, Chief Executive Officer at BETBY said: “We are delighted to be heading to the ExCel for the first time and exhibiting at what is undoubtedly the biggest conference in our industry.

“We have added a number of exciting features to our offering in recent weeks, elevating our innovative offering into a completely unique sportsbook. We will also be making a major announcement at our stand, N10-320, during the show.

“It will be an excellent event, and we can’t wait to meet up with old friends, existing partners and potential new customers.”

BETBY’s sportsbook solution covers hundreds of thousands of events per year across a multitude of sports. All core operations, such as trading, risk management, 24/7 B2B support and client segmentation are handled at the highest level, ensuring maximum profitability and growth, allowing operators to use the tools on offer to focus on the acquisition and retention of customers.

BETBY will be exhibiting at ICE London, held at the ExCel between 4^th-6^th February, and can be found at stand N10-320. To get in touch with BETBY, or arrange a meeting at ICE, please email [email protected], or contact via LinkedIn.