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Bet-at-home has best ever quarter despite lack of major sports event

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German online gambling operator Bet-at-home had its best ever quarter despite the lack of a major sporting event to spur betting activity.

Figures released Monday show French operator Betclic Everest Group’s Dusseldorf-based Bet-at-home subsidiary’s total betting and gaming revenue in the first six months of 2017 hitting €76.8m, a rise of 17.5% from the same period last year. Betting accounted for €34.5m of the H1 total, with eGaming (casino, poker, etc.) contributing €42.3m.

The Frankfurt-listed Bet-at-home’s earnings hit €17.4m in H1, nearly twice the €9m earned in H1 2016. Revenue and earnings in the second quarter totaled €39.6m and €12.4m, respectively, each of which represent new quarterly records for the company. Investors reacted by pushing the company’s shares 4% higher on Monday.

The lack of a major sporting event like the Euro 2016 football tournament or last summer’s Olympic Games in Brazil should typically have resulted in a decline in betting activity, yet Bet-at-home’s betting and gaming turnover through the first half of 2017 was up nearly one-quarter to €1.37b.

The turnover rise was even more impressive given that Bet-at-home’s H1 marketing budget fell €2.4m to €24.2m in the first half of the year. The company hailed its customer acquisition and retention measures, which resulted in 4.7m registered customers as of June 30, a 200k improvement over the same point last year.

Based on its favorable H1 figures, Bet-at-home is projecting full-year 2017 betting and gaming revenue to hit €144m, while earnings are expected to land somewhere between €34m and €38m.

Bet-at-home is currently sitting on liquid assets and current securities worth €77.8m, down from €91.8m as of December 31, 2016, due in part to the full repayment of a €21m loan to the company’s main shareholder.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has led me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land-based gaming sector. Later also ventured into covering several tech industries.

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