LiveRamp announced it is powering the industry’s first casino media network for Mohegan, a global leader in casino and entertainment destinations. For the first time, brands can access Mohegan’s rich first-party insights to reach guests and players in addition to the ability to measure campaigns across the casino’s digital channels and on-premise experiences, including in-app, loyalty programs, slot machines, kiosks, and more.

Ad spending on travel-focused commerce media is forecasted to reach $2.96 billion next year as hospitality, gaming, and entertainment companies unlock their unique behavioral insights for advertiser partners. Mohegan alone captures 200 million impressions per month across its casinos and digital estate, including exclusive insights on visitors’ entertainment, dining, and vacation preferences. This unique set of data allows advertisers to immediately discover and activate highly engaged audiences while deepening customer understanding in ways previously not possible.

“By launching the industry’s first casino media network, Mohegan is setting a new standard for highly relevant guest experiences that connect consumers with their favorite brands. With the largest and most powerful data collaboration network, LiveRamp was the clear choice to power seamless connectivity and measurement, help us deepen our premier partnerships, and protect customers’ data,” said Rich Roberts, President of Mohegan Digital.

LiveRamp’s data collaboration technology allows Mohegan to unify its data across sources and deliver an accurate, connected customer view to advertisers across its online and offline channels, maximizing the value of every customer interaction. LiveRamp also supports closed-loop measurement of media network campaigns, which brings the customer journey to life, giving advertisers deeper understanding of customer actions from ad exposure, to on-property visits or online interactions to ensure advertiser ROI.

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Vihan Sharma, LiveRamp’s Chief Revenue Officer, said: “Mohegan is reimagining the gaming and entertainment industry by leveraging its unique first-party data as the powerful asset it is, forging new paths of innovation that unlock new revenue streams and transform customer experiences. LiveRamp is proud to lead the way in powering media networks across diverse industries and eager to connect advertisers to more high-value audiences as we grow our collaborative ecosystem. That’s why we’re thrilled to partner with a leading-edge brand such as Mohegan to pioneer new applications of data collaboration.”

Mohegan has entered into a multi-year partnership with Gaming Analytics (GA) to integrate AI solutions across its properties. This strategic collaboration encompasses Mohegan properties, including Mohegan Sun (Uncasville, CT) and Mohegan, Pennsylvania (Wilkes-Barre, PA) pending all regulatory approvals, with additional expansion to other locations planned.

Mohegan will implement a full suite of GA’s AI-driven modules across slots, marketing and player development, as well as a host module designed to streamline operations, improve decision-making and boost guest experience.

“Our partnership with Gaming Analytics was driven by their robust platform that integrates player development, campaign management and enterprise alignment tools into one comprehensive suite. This integration will streamline our operations, enhance efficiency and support our strategic business goals,” said Ray Pineault, President and CEO of Mohegan.

Mohegan is centered on delivering personalized guest services across its properties as part of its enterprise-wide approach. Mohegan will optimize player engagement and streamline marketing efforts by integrating GA’s platforms, creating consistency among all locations.

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“We are focused on developing a unified enterprise strategy that augments player development and campaign management. The partnership with Gaming Analytics helps us reach our goal of delivering personalized offers that increase the guest experience across all our properties,” said David Martinelli, Chief Marketing Officer of Mohegan.

Mohegan plans to leverage GA’s AI to gain deeper insights into player preferences and behavior, enabling targeted and tailored services. Collaborating with GA gives Mohegan a unique advantage in using advanced AI tools to increase reactivation rates, which enhances the efficiency of campaign processes.

Mohegan envisions GA playing a significant role in the long term as the partnership progresses. Both companies are committed to continuous innovation and improvement. This commitment aligns with Mohegan’s “Spirit of Aquai” values, a centuries-old guiding philosophy that infuses four key principles—welcoming, mutual respect, cooperation, and building relationships— into everyday lives.

With this partnership, Mohegan continues its commitment to embracing advanced technology to enhance operations and deliver superior guest experiences, positioning itself at the forefront of the gaming industry.

“Our partnership with Mohegan marks a pivotal step in transforming the gaming landscape built on a shared vision of Mohegan’s ‘Spirit of Aquai’. We are excited to work together and move the industry forward with the power of A.I.,” said Kiran Brahmandam, CEO and Founder of Gaming Analytics.

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Mohegan, a global leader in premium entertainment and gaming resorts, announced the promotion of Nelson Parker as the company’s Chief Strategy Officer. Parker was previously the Senior Vice President of Strategic Development for Mohegan. In this new role, Parker is responsible for identifying, assessing, and executing growth opportunities and strategic new ventures for the company.

“Nelson has vast experience and a proven track record in strategic development and growth within the gaming and hospitality sectors. His skills will be invaluable as we continue to expand our footprint globally and explore new opportunities,” Ray Pineault, President and Chief Executive Officer of Mohegan, said.

Before joining Mohegan in 2022, Parker served as a Managing Director at Driftwood Capital, a private equity fund focused on hospitality investments. Parker brings to Mohegan extensive experience in the gaming industry, having previously served as the Senior Vice President of Corporate Development at Penn National Gaming, Senior Vice President of Hotel & Casino Development at Hard Rock International, Vice President of Development at Foxwoods Resort Casino, and Corporate Director of Development at Argosy Gaming.

Under his new position, Parker plays a critical role in future growth and capital planning, initiating and vetting growth opportunities and collaborating across all functional areas to ensure successful implementation. He will work closely with the executive team to align strategic initiatives with Mohegan’s long-term goals and vision.

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“I am honored to be a part of Mohegan’s executive leadership team and contribute to the company’s dynamic growth and strategic vision. Leveraging my experience in the gaming and hospitality sectors, I look forward to identifying new opportunities and driving initiatives that will enhance our offerings and expand our global footprint,” Nelson Parker, Chief Strategy Officer for Mohegan, said.

Parker’s leadership will strengthen Mohegan’s position at the forefront of the entertainment and gaming industry, providing continuity and driving several strategic initiatives to support the company’s long-term goals of innovation, growth, and meaningful community partnerships.