partnerships
Rabona Welcomes Boxing Legend Mike Tyson as Brand Ambassador

Rabona, a premier sportsbook and online casino, in association with its affiliate program 7StarsPartners, welcomes the former champion for a knockout collaboration. Prepare for exclusive offers and creatives from 7StarsPartners.
Rabona, the leading sportsbook brand and online casino, is proud to announce the addition of former boxing champion Mike Tyson as its exclusive brand ambassador. This collaboration packs an additional one-two punch as Rabona’s affiliate program 7StarsPartners will also benefit from the dynamic duo.
As a brand ambassador, Tyson will go beyond his legendary boxing career and popular podcast to bring his unique style to monthly livestreams. Tyson will also engage with fans across social channels, play online casino games, and share his thoughts wherever the conversations take him. This endorsement is subject to territorial restrictions.
The partnership promises exclusive giveaways, merch raffles, new card collections, and more surprises, making Rabona the go-to destination for thrilling online gaming.
“To become a legend, you need to learn from a legend first, and we can’t wait to be in Mike’s corner with this collaboration. His energy, charisma, and love for gaming align perfectly with our brand,” said Mike Varius, PR Director at Rabona. “We trained hard to bring users a championship-worthy partnership, and with Mike, we’ll ignite the power of online gaming globally.”
As part of this exciting collaboration, exciting and new fans who sign up for Rabona through this promo will receive the exclusive “Iron Bonus” – an up to €100 risk-free bet inspired by Tyson’s go-for-broke attitude in the ring. If a user’s original bet does not win, the deposited amount of up to €100 will be returned as bonus money, allowing them to bet again.
“I chose Rabona because they, like me, set the terms. The game is all about passion and commitment to conquer, just like I do in the ring,” said Tyson. “It’s an adrenaline-fueled adventure of spins, bets, and jackpots that will knock you out. The game is like a fight, and you must hit to win it.”
“We are stronger than ever and excited to join forces with Rabona and Mike Tyson in this unprecedented collaboration,” said Krystal, Head of Affiliates at 7StarsPartners. “Our affiliates will benefit from VIP access to exclusive offers and creatives for a global audience, which we hope will positively impact their clicks.”
In 2023, 7StarsPartners significantly improved its affiliate incentives by 300% more than in 2022, making it more lucrative for partners to promote their brands, and improved retention by more than 50%. It also added a new brand called Spinanga, and 10 localisations to make the program more accessible and user-friendly for a broader range of international affiliates. The program operates under ReferOn, an advanced and efficient tool for managing affiliate campaigns and tracking their performance.
With cutting-edge gamification features, stunning aesthetics, and a user-friendly interface, Rabona’s innovative online sportsbook will captivate customers worldwide. To play like a champion, visit Rabona.com.
Latest News
MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal!

Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Asia
Max Level Wins PR Mandate for Riot Games in India and South Asia

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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