partnerships
Groove plant more seeds with 3 Oaks Gaming

iGaming casino platform provider and aggregator Groove has partnered with 3 Oaks Gaming, a fast-growing distributor of iGaming content.
This collaboration is the latest in a multitude of successful partnerships that Groove has signed in the run-up to ICE2024, demonstrating the growing appeal of its aggregation offering to iGaming companies worldwide.
As a leading iGaming distributor with a focus on regulated markets worldwide, the addition of 3 Oaks Gaming content to Groove’s aggregation platform serves to enhance the value-proposition to its operator cluster. This strategic move will enable 3 Oaks Gaming to expand its presence in various regions, thereby enhancing its market reach.
3 Oaks Gaming, an established distributor of iGaming content, has launched its comprehensive games portfolio on Groove’s aggregation platform, paving the way for the company to increase its reach in a number of regions with Hold and Win releases, Little Farm, 3 Hot Chillies, and 777 Coins, and the feature-filled scatter pays slot, Goddess of Egypt.
The integration sees 3 Oaks Gaming’s full selection of slots go live on Groove’s state-of-the-art aggregation solution GroovePlay, including games such as the Sun of Egypt series, Aztec Fire series, Gold Nuggets, Crystal Scarabs, Lady Fortune, African Spirit Sticky Wilds and Olaf Viking, amongst others.
Groove is now adding over 100 new games per month broadening the game portfolio available with a single-API integration to over 15,000 games, from a roster of more than 100 top content partners, including the new partnership with 3 Oaks Gaming.
Groove collaborates with tier-1 operators and beyond to deliver high performance and sustainable revenue around slots, online casino and live casino, poker and table games, as well as crash games, sweepstakes, sportsbook, virtual sports and lottery.
Sebastian Damian, Managing Director of 3 Oaks Gaming, said: “Through this tie-in with Groove we boost our credentials as a distributor set to expand its footprint across a plethora of operators and jurisdictions thanks to the new partnership. We have ambitious plans to expand globally so we are very excited about this deal as a central pillar of our strategy.”
Yahale Meltzer, COO and co-founder at Groove, said: “This partnership with 3 Oaks Gaming underscores our relentless pursuit of expanding our offerings and delivering world-class content to the iGaming community. Our operator network is constantly looking for fresh content, not only in the form of the more than 100 new titles we add every month, but also in partner studio diversity where 3 Oaks Gaming has a unique set of player propositions.”
For further information visit the new web domain at www.groovetech.com
About Groove
Offering an extensive game library of thousands of slots, table games and video pokers, Groove is headquartered in Israel. Groove was founded in 2016 by a group of professionals who all had the dream of creating an exclusive service so entrepreneurs could meet the growing gaming needs of the world. Expert managers control financial transactions with accuracy and foresight, and Groove’s top-notch customer service rivals, and in most cases beats, most multinational companies operating today. With integrated multiple streams from today’s top providers Groove powers market access with industry heavyweights and was named one of the 10 Most Innovative Technology Companies by IndustryERA
About 3 Oaks Gaming
3 Oaks Gaming is a fully established distributor of high-quality slot games for regulated markets across the globe. Creating games that marry innovative mechanics with a distinct graphical style, its approach to game development ensures that a 3 Oaks Gaming experience is unforgettable. The company’s wide range of games are available via a seamless API integration with full back-office support. For more information, visit the website at 3oaks.com
2025 Paulistão Feminino
7K Named Official Betting Sponsor of Paulistão Feminino 2025

The 2025 Paulistão Feminino, Brazil’s premier state-level women’s football championship, kicked off this Tuesday, May 6, and brings with it a historic partnership: 7K, a brand under the Ana Gaming Group, has joined as the exclusive betting sponsor of the tournament.
This move further reinforces 7K’s growing presence in national football, as it also sponsors Santos FC’s women’s team, positioning itself as a strong backer of women’s sports in Brazil.
“We believe in the transformative power of sport and its societal impact,” said Talita Lacerda, Chief Operating Officer at Ana Gaming Group. “Supporting Paulistão Feminino at this pivotal time of growth and visibility reflects our commitment to gender equity and diversity. Women’s football is finally gaining the space it deserves, and 7K is proud to contribute to this important journey alongside such prominent brands.”
Record-Breaking Investment and Visibility in 2025
This year’s edition sees a record investment, surpassing the R$8 million of 2024. The total club distribution increases to R$3.3 million, with the champions receiving R$840,000 and runners-up awarded R$350,000 in prize money.
The competition features eight powerhouse teams:
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AD Taubaté
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Corinthians
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Ferroviária
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Palmeiras
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Realidade Jovem
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Red Bull Bragantino
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Santos
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São Paulo
Broadcast and Media Coverage
For the first time, all matches of the Paulistão Feminino will be televised or streamed. The tournament will be broadcast by SporTV, TV Globo, Record News, Warner (via Max and Space), as well as digital channels like CazéTV and the official Paulistão YouTube channel, expanding the reach of women’s football like never before.
A New Era of Sponsorships
The 2025 edition also breaks the record for number of sponsors, with seven brands backing the competition—up from five in 2024. In addition to 7K and Sicredi (which holds the naming rights), sponsors include Amazon, Assaí, Centauro, Guaraná Antarctica, and Lays.
Previously, 7K gained major visibility during the 2025 Campeonato Paulista (men’s) by sponsoring the tournament and securing the naming rights for the “Man of the Match” trophy, further showcasing its dedication to Brazilian football at all levels.
The post 7K Named Official Betting Sponsor of Paulistão Feminino 2025 appeared first on Gaming and Gambling Industry in the Americas.
partnerships
Gamanza Engage and Astral Forest Join Forces to Deliver the Full Story Behind the Data

Gamanza Engage is proud to announce a strategic partnership with Astral Forest, a data analytics company dedicated to empowering companies through accessible, actionable insights. This alliance brings together Gamanza Engage’s advanced customer engagement tools and Astral Forest’s robust analytics capabilities, offering gaming operators a holistic and story-driven view of their business performance.
In today’s fast-paced gaming industry, data is more than just numbers: It’s a collection of thousands of stories waiting to be understood. Gamanza Engage helps operators create those stories through its marketing automation and gamification suite, while Astral Forest provides the lens to interpret and act on them. Through this upcoming service, clients will gain a smarter, more strategic approach to decision-making.
“Data only becomes meaningful when you understand the behaviors and patterns behind it,” said Andrés Blanco, Managing Director at Gamanza Engage. “With Astral Forest by our side, our operators won’t just access metrics, they’ll uncover insights that drive real action, retention, and growth.”
Operators will be able to seamlessly access Astral Forest’s analytics to supercharge the impact of Gamanza Engage’s tools. Instead of ramping up their own BI teams and infrastructure or relying on anecdotal opinions, clients can access advanced dashboards designed specifically for iGaming. From identifying high-performing engagement mechanics to understanding player behavior and retention funnels, Gamanza Engage and Astral Forest offer a ready-made, cost-effective solution tailored to the industry.
“Gamanza Engage’s CRM and gamification capabilities are already well recognized across the market as a powerful engagement tool.” said Stanisław Szostak, CEO of Astral Forest. “Yet, leveraging the tool to the fullest will happen only when you understand the data and the numbers that drive your results. Thanks to Astral Forest’s knowledge of modern data analytics, we are propelling our joint offering to the next level. I am really excited to team up with Andrés and Gamanza Engage: I have no doubt that our accomplishments will make the headlines soon.”
Gamanza Engage is not only known for its marketing innovation—it also places extraordinary value on data privacy and security and operates from Switzerland, a jurisdiction globally respected for its discretion, service quality, and data protection standards. This provides operators with the trust and peace of mind they need when managing their most valuable asset: player data.
With this strategic alliance, our customers across Europe, Africa, and Latin America will gain a powerful competitive edge—turning engagement into intelligence, and intelligence into action.
The post Gamanza Engage and Astral Forest Join Forces to Deliver the Full Story Behind the Data appeared first on European Gaming Industry News.
partnerships
ELA Games Sustains Its Rapid Growth With Expansion Into the Swedish Market

ELA Games, an innovative software development studio in the iGaming industry, announces its expansion into the Swedish market. The studio’s games are now available for Swedish players on four regional platforms:
- Campobet.se
- Betinia.se
- Yoyocasino.se
- Quickcasino,se
ELA Games’ titles balance player experiences and casino business performance with a data-backed game development approach and extensive industry knowledge. With high-quality design and innovative features, the studio helps drive growth in crucial metrics such as Gross Gaming Revenue (GGR) to help its partners succeed.
Five of ELA Games’ titles are fully licensed in the region:
- Cash of Gods: A visually rich and immersive gaming experience.
- It’s Shark Time!: A slot series with customisable and recognisable symbols and characters.
- Lucky Dwarfs: A popular title among players and streamers for its intuitive gameplay.
- Scarab Wheel: A game with immersive aesthetics and engaging mechanics.
As part of the strategic partnerships with the above brands, ELA Games will gain a significant foothold in Sweden, reaching a new player base. In turn, the platforms can access the studio’s innovative, data-backed games that drive performance.
Yaroslav Soloshenko, ELA Games’ Business Development Manager, commented, “Our entry into the Swedish market is a significant development for our company as we increase our global presence. We’re excited to see our games’ impact on the region and how we can develop more market-specific titles for players. Sweden is a crucial market for us as we continue to grow, and we have extensive plans to solidify ourselves as the leading software developer for casinos and players in the region.”
The post ELA Games Sustains Its Rapid Growth With Expansion Into the Swedish Market appeared first on European Gaming Industry News.
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