partnerships
Groove plant more seeds with 3 Oaks Gaming
iGaming casino platform provider and aggregator Groove has partnered with 3 Oaks Gaming, a fast-growing distributor of iGaming content.
This collaboration is the latest in a multitude of successful partnerships that Groove has signed in the run-up to ICE2024, demonstrating the growing appeal of its aggregation offering to iGaming companies worldwide.
As a leading iGaming distributor with a focus on regulated markets worldwide, the addition of 3 Oaks Gaming content to Groove’s aggregation platform serves to enhance the value-proposition to its operator cluster. This strategic move will enable 3 Oaks Gaming to expand its presence in various regions, thereby enhancing its market reach.
3 Oaks Gaming, an established distributor of iGaming content, has launched its comprehensive games portfolio on Groove’s aggregation platform, paving the way for the company to increase its reach in a number of regions with Hold and Win releases, Little Farm, 3 Hot Chillies, and 777 Coins, and the feature-filled scatter pays slot, Goddess of Egypt.
The integration sees 3 Oaks Gaming’s full selection of slots go live on Groove’s state-of-the-art aggregation solution GroovePlay, including games such as the Sun of Egypt series, Aztec Fire series, Gold Nuggets, Crystal Scarabs, Lady Fortune, African Spirit Sticky Wilds and Olaf Viking, amongst others.
Groove is now adding over 100 new games per month broadening the game portfolio available with a single-API integration to over 15,000 games, from a roster of more than 100 top content partners, including the new partnership with 3 Oaks Gaming.
Groove collaborates with tier-1 operators and beyond to deliver high performance and sustainable revenue around slots, online casino and live casino, poker and table games, as well as crash games, sweepstakes, sportsbook, virtual sports and lottery.
Sebastian Damian, Managing Director of 3 Oaks Gaming, said: “Through this tie-in with Groove we boost our credentials as a distributor set to expand its footprint across a plethora of operators and jurisdictions thanks to the new partnership. We have ambitious plans to expand globally so we are very excited about this deal as a central pillar of our strategy.”
Yahale Meltzer, COO and co-founder at Groove, said: “This partnership with 3 Oaks Gaming underscores our relentless pursuit of expanding our offerings and delivering world-class content to the iGaming community. Our operator network is constantly looking for fresh content, not only in the form of the more than 100 new titles we add every month, but also in partner studio diversity where 3 Oaks Gaming has a unique set of player propositions.”
For further information visit the new web domain at www.groovetech.com
About Groove
Offering an extensive game library of thousands of slots, table games and video pokers, Groove is headquartered in Israel. Groove was founded in 2016 by a group of professionals who all had the dream of creating an exclusive service so entrepreneurs could meet the growing gaming needs of the world. Expert managers control financial transactions with accuracy and foresight, and Groove’s top-notch customer service rivals, and in most cases beats, most multinational companies operating today. With integrated multiple streams from today’s top providers Groove powers market access with industry heavyweights and was named one of the 10 Most Innovative Technology Companies by IndustryERA
About 3 Oaks Gaming
3 Oaks Gaming is a fully established distributor of high-quality slot games for regulated markets across the globe. Creating games that marry innovative mechanics with a distinct graphical style, its approach to game development ensures that a 3 Oaks Gaming experience is unforgettable. The company’s wide range of games are available via a seamless API integration with full back-office support. For more information, visit the website at 3oaks.com
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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