partnerships
Tipico and German Football Association Announce Expansion of Their Strategic Partnership

Tipico and the Deutscher Fußball-Bund (German Football Association) have announced an expansion of their strategic partnership. The leading German sports betting provider already partnered with the DFB Cup competitions for both women and men, will now also become an official partner of the 3. Liga (Third Division). The agreement comes into effect on July 1 at the start of the new season and runs for three years through the 2027/28 season.
Under the terms of the agreement, Tipico receives exclusive central advertising rights across the 3. Liga. This includes joint Tipico and league logo placement on the right sleeve of all 3. Liga team jerseys, brand visibility through stadium advertising boards during TV broadcasts and various digital rights. The majority of the financial proceeds from this agreement will directly benefit the 20 3. Liga clubs, with payments distributed each season.
Kajetan Strini-Brown, Director of Marketing & Brand at Tipico, said: “3. Liga is pure football: packed stadiums, passionate competition, hope and suspense – it’s a perfect match for Tipico! We are therefore extremely excited to work together to further strengthen the appeal and visibility of this special league. For us, the 3. Liga is the logical extension of our commitment to German football, as we are now partner of all professional competitions. We have been working with the Bundesliga and 2. Bundesliga for many years and have also partnered with the DFB for a year already.”
Dr. Holger Blask, Chairman of the Management Board of DFB GmbH & Co. KG, said: “This good news rounds off an outstanding year in the 3. Liga full of spectator records and underlines the popularity of the league. Tipico fits in as a strong and reliable partner. Together, we also want to continue our extensive efforts for responsible handling of sports betting within this framework. For many years, the DFB has shared the goals named in the State Treaty on Gambling, which only permits betting offers from state-licensed providers in accordance with legal requirements. In this context, the promotion of regulated offers and simultaneously the effective fight against the black market are of great importance to preserve the integrity of the game and protect the players.”
The post Tipico and German Football Association Announce Expansion of Their Strategic Partnership appeared first on European Gaming Industry News.
Fanatics Sportsbook
Fanatics Sportsbook Partners with New York Racing Team

New York Racing Team announced a partnership with Fanatics Sportsbook to become the primary sponsor of the team’s No. 44 Chevrolet, driven by star driver J.J. Yeley for two of the NASCAR Cup Series’ most prestigious races – the Cracker Barrel 400 at Nashville Superspeedway and the NASCAR Cup Series Championship Race at Phoenix Raceway.
The Fanatics Sportsbook No. 44 Chevrolet will take to the track – first in Music City on Sunday, June 1 and next in The Valley on Sunday, November 2 – decked in the company’s signature Lava Red and Black paint scheme and adorned with the Fanatics Sportsbook logo on the hood and sides of the car. It’s only fitting that Fanatics Sportsbook will grace the car for the first time in Tennessee, as the state was the first to experience the sportsbook upon its launch in 2023.
In celebration of this partnership, Fanatics Sportsbook will have exclusive new customer offers for the Nashville and Phoenix races, along with expanded NASCAR betting capabilities, such as race parlays, to finish on the podium, exacta and trifecta betting. Fanatics Sportsbook will also offer unique JJ Yeley specials and live betting markets on Raceday.
According to Fanatics Sportsbook, Yeley is +800 to have a Top 10 Finish at Nashville Superspeedway and customers will also be able to place wagers on J.J. Yeley’s Starting Grid Position, Chevrolet-specific placement, first lap results, and much more. NASCAR fans can download the Fanatics Sportsbook app on iOS and Android and begin their Fanatics betting experience.
“We are proud to partner with John Cohen and the New York Racing Team. The partnership with New York Racing Team is an incredible branding opportunity and an inflection point for us as we continue to build the fastest growing sportsbook in America. We are going to develop exclusive content for NASCAR fans and curate an elevated experience for our customers at each race that only a brand like Fanatics can offer. Our employees and customers can’t wait to cheer on the No. 44 Fanatics Sportsbook Chevrolet toward the checkered flag at Nashville Superspeedway and Phoenix Raceway,” said Selena Kalvaria, CMO of Fanatics Betting and Gaming.
The post Fanatics Sportsbook Partners with New York Racing Team appeared first on Gaming and Gambling Industry in the Americas.
Balkans
SYNOT Enters the Bulgarian Market

SYNOT Group has successfully realized its first installation of land-based products in Bulgaria. The popular MAGIC BALL LINK jackpot system has been launched at IMPERIA Gaming Clubs in the city of Plovdiv, with three installations (a total of 12 Eclipse FL-32 machines) at three different locations.
“I would like to thank to IMPERIA Gaming Clubs for the trust and the opportunity to show the best performing products of SYNOT to the player’s audience in Bulgaria. I strongly believe that this is the beginning of a fruitful partnership which will grow in time,” said Stanislav Stanev, International Business Development Director of SYNOT Group.
MAGIC BALL LINK is a progressive jackpot system that has already gained popularity in several markets due to its attractiveness and performance. Bulgarian players can now enjoy eight exciting linked games that combine a entertaining gaming experience with the potential for significant winnings. This installation follows shortly after SYNOT Group recently obtained a license for the Bulgarian market, paving the way for further growth and expansion in the region.
“We are happy to welcome SYNOT slot machines on our floors, and we really believe that SYNOT products will supplement our diverse offering to the players and will become an integral part of all our locations,” said Gavril Chetrafilov, Owner of IMPERIA Gaming Clubs.
The post SYNOT Enters the Bulgarian Market appeared first on European Gaming Industry News.
partnerships
Elantil expands online marketplace with Sumsub partnership

Game-changing platform solutions provider joins forces with a full-cycle verification platform to improve operators’ customer onboarding and fraud prevention measures
Elantil, the pioneering iGaming platform solutions provider on a mission to redefine how operators and suppliers work together, has announced it has expanded the range of services available via its innovative online marketplace by forming a new partnership with Sumsub, a global full-cycle verification platform.
Offering advanced verification and compliance solutions that support the entire customer journey, Sumsub is a revolutionary product in the iGaming industry that’s capable of verifying users, businesses and transactions while helping manage cases and assisting operators with their fraud prevention.
Built to handle every conceivable ID verification from a single, easy-to-use dashboard, Sumsub offers a true turnkey solution that can be used to orchestrate code-free checks at any stage of the customer lifecycle, resulting in the highest-scoring anti-fraud protection and pass rates globally.
Following the addition of Sumsub’s services to Elantil’s Marketplace, operators will now be able to access the company’s powerful data and document verification platform via a simple one-click integration, with Elantil empowering operators to reach out to the supplier directly to form their own agreements.
Not only does this ensure that Elantil never dictates the length or terms of any contracts, but it also means that clients avoid any additional charges by cutting out the middleman, making it a simple and cost-effective solution that puts complete control back into the hands of the operator.
To benefit from Sumsub’s full-cycle verification platform, operators simply need to submit their request to the supplier and once a deal has been signed, Elantil will take care of all the rest by providing the operator a place where they can configure the credentials they need to enjoy an easy plug-in-and-play integration.
John Debono, Chief Technical Officer at Elantil, said: “Rather than being a run-of-the-mill game aggregation service, Elantil’s Marketplace is an open space where operators can connect with best-in-class content suppliers, no matter what it is they’re seeking. By adding Sumsub’s comprehensive solutions to our growing list of services, we can help improve our clients’ customer onboarding and fraud prevention, and all at a more reasonable price point than our competitors.”
Kris Galloway, Head of iGaming Product at Sumsub, added: “At Sumsub, we’ve always believed there’s a smarter way to tackle iGaming’s trickiest challenges, and just like Elantil, we’re not here to follow the rulebook – we’re here to rewrite it. Unlike clunky, monolithic systems, our full-cycle verification platform is built to safeguard the entire player journey, ensuring robust fraud protection and compliance without compromising user experience and pass rates: it is compliance and fraud protection that actually works for the business, not against it. We’re also very excited to connect with Elantil’s clients and help them scale securely, smoothly, and, just like Elantil, with the freedom to focus on growth.”
The post Elantil expands online marketplace with Sumsub partnership appeared first on European Gaming Industry News.
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