partnerships
FIBA U19 Basketball World Cup in Lausanne Set for Ground-breaking Genius Sports AI-powered Technology
FIBA is continuing to demonstrate its global leadership in transforming the sport through innovation, with the latest technology milestone set to be introduced at the FIBA U19 Basketball World Cup 2025 in partnership with Genius Sports.
Taking place in the Olympic Capital of Lausanne in Switzerland between June 28 and July 6, to make history as the first-ever FIBA event to fully integrate AI-driven technologies and will set the new first-class tech-standard for basketball competitions worldwide.
This latest innovation comes in the wake of FIBA having expanded its long-term strategic partnership with Genius Sports to deliver revolutionary computer vision technology and AI-powered capabilities. Not only for FIBA competitions and events, but also to various National Federations, Leagues and Clubs around the world for the next decade.
The FIBA U19 Basketball World Cup will be enhanced by:
• In-game optical tracking data for real-time player and team insights.
• Augmented broadcasts integrating live tracking data to deliver immersive viewing experiences for fans.
• Rich performance insights for coaches and players to optimise training and game strategies.
This technology is powered by GeniusIQ, Genius Sports’ next-generation sports data and AI platform that is set to transform the entire data and video ecosystem of international basketball, offering an entirely new dimension of data-driven storytelling in games for coaches, players, fans and broadcasters.
The implementation of the cutting-edge technology also confirms how FIBA global youth competitions can continue to be an exciting testing ground for future innovations, with this year’s evolution following on from the introduction of the ASB Glassfloor at the FIBA U19 Women’s Basketball World Cup 2024.
These moves are not only serving to positively influence the sport’s dynamic evolution but are also a clear demonstration of FIBA delivering its “Sustainability and Innovation” strategic objective.
The introduction of the tech will provide multiple benefits for all stakeholders, and these are only likely to be strengthened even further as it evolves during the coming years. National Federations, Leagues and Clubs can look forward to an exciting new landscape in terms of fan engagement, providing an ideal opportunity to access potential new revenue streams.
Broadcasters will be able to provide an enhanced viewing experience for fans through augmented visuals and real-time data integration – something that makes games even more interactive and engaging for the viewers.
There are also many benefits in terms of coaching tools and data-driven decision-making for team development. The technology offers players and coaches deep performance insights, tactical analysis and fitness metrics to maximise potential and training efficiency.
FIBA Secretary General Andreas Zagklis said: “The FIBA U19 Basketball World Cup in Lausanne is not only a stage for the best young talent globally, but also a platform to showcase the evolution of our sport. With the support of Genius Sports, we are looking forward to showcasing these ground-breaking technologies.
“We believe that with these advancements, including fitness and player performance indicators, we have the potential to lead and transform the basketball ecosystem. Especially the way National Federations, Leagues and Clubs engage with the game – something that will create a range of new and exciting opportunities both on and off the court.”
Mark Locke, CEO of Genius Sports, said: “For more than two decades, the partnership between Genius Sports and FIBA has played a crucial role in advancing global basketball through premium data and fan engagement solutions. As the next phase of this collaboration reaches new heights at the FIBA U19 Basketball World Cup, our innovative GeniusIQ-powered suite is set to elevate experiences for fans, coaches, broadcasters, players, and beyond.”
The post FIBA U19 Basketball World Cup in Lausanne Set for Ground-breaking Genius Sports AI-powered Technology appeared first on European Gaming Industry News.
Latest News
MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal!

Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Asia
Max Level Wins PR Mandate for Riot Games in India and South Asia

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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