partnerships
Allwyn and Snappy Shopper Expand Their Partnership

Allwyn, operator of The National Lottery, has expanded its partnership with online home delivery platform Snappy Shopper, with 172 independent National Lottery retailers now selling Scratchcards online through the platform.
The pioneering new initiative has already generated an impressive £150,000+ in sales for retailers.
This expansion follows a highly successful initial small-scale trial in summer 2024, which demonstrated strong demand from customers seeking convenient access to National Lottery Scratchcards.
Since then, retailers have been continuing to sign up for the offering providing they meet a number of criteria, including using own staff members (as opposed to third-party drivers) for home deliveries, as well as being up to date with all the necessary safeguarding training on the National Lottery Retail Training Centre.
The initiative also aligns with Allwyn’s wider efforts to modernise The National Lottery and its growth continues to demonstrate how the retail channel is central to the company’s vision to grow The National Lottery responsibly over the next decade.
As one of the first lottery operators globally to introduce a 10-Scratchcard per transaction limit, Allwyn continues to prioritise responsible play both in-store and online, and the limit is built-in to the buying process on the Snappy Shopper platform.
By selling tickets to players, National Lottery retailers help raise around £30 million every week for Good Causes.
Allwyn’s Director of Commercial Partnerships and Retail Sales, Alison Acquaye-Acford, said: “We’re absolutely delighted with the growing number of National Lottery retailers signing up to sell Scratchcards online with Snappy Shopper. Over 170 retailers now signed up and selling is a huge milestone and good news for Good Causes and retailers themselves. By integrating National Lottery Scratchcards into the platform, local retailers are unlocking new revenue streams while enhancing their digital offerings to meet evolving consumer habits.”
Mike Callachan, CEO of Snappy Shopper, said: “We are thrilled to see 172 of our partner stores benefiting from this initiative, which has already generated significant sales. The demand proves that customers want seamless access to National Lottery products from their trusted local stores. At Snappy Shopper, we are committed to championing independent retailers, helping them thrive in an increasingly digital marketplace while continuing to serve their communities.”
The post Allwyn and Snappy Shopper Expand Their Partnership appeared first on European Gaming Industry News.
partnerships
Amusnet Expands Italian Presence Through Strategic Partnership with Betway

Amusnet is proud to announce a strategic partnership between Amusnet Italy and Betway, a leading global online gaming brand with a strong presence in the Italian market. Known for its reputation across multiple markets, Betway is an important name on the multinational gaming scene. This new collaboration reinforces Amusnet’s commitment to delivering top-quality gaming experiences to players and further solidifies its footprint in one of Europe’s most dynamic regulated markets.
As part of the initial rollout, Betway will launch 20 of Amusnet’s top-performing games, with additional titles to follow in the next phase. The selection features several player-favorite releases, including Extra Crown, Shining Crown, 20 Golden Coins, and 20 Super Hot.
Extra Crown is a regal-themed video slot that enhances the classic gameplay format with a royal twist and thrilling bonus features. Shining Crown is a traditional-looking video slot game with a modern twist. 20 Golden Coins stands out with its unique combination of classic slot elements and modern features. 20 Super Hot delivers a timeless fruit slot experience, blending lucky symbols with classic fruity favorites.
“Our partnership with Betway represents another important milestone for Amusnet Italy. Betway’s strong brand recognition and extensive reach make them an ideal partner to showcase some of our leading titles. We are confident that this collaboration will elevate the gaming experience for Betway’s Italian customers and mark the beginning of a successful long-term relationship,” shared Polina Nedyalkova, Director Amusnet Italy.
This partnership reflects Amusnet’s strategic approach to market growth through strong local collaborations, focused on delivering engaging and compliant gaming content that resonates with regional audiences.
The post Amusnet Expands Italian Presence Through Strategic Partnership with Betway appeared first on European Gaming Industry News.
Casino Association of New Jersey
CANJ Launches “Casinos United Against Hunger” Campaign

In an effort to address food insecurity in New Jersey, the Casino Association of New Jersey (CANJ) has launched the Casinos United Against Hunger campaign in partnership with the Community FoodBank of New Jersey (CFBNJ). Atlantic City casinos collectively are donating more than $170,000 to support CFBNJ’s mission.
“Ending hunger will take all of us stepping up to do more for our neighbors. Atlantic City casinos are coming together to form Casinos United Against Hunger, a new campaign dedicated to strengthening our efforts to combat food insecurity in New Jersey. By supporting important organizations like the Community FoodBank of New Jersey, we will help address hunger by providing meals to families throughout the state,” said Mark Giannantonio, president of the Casino Association of New Jersey.
The donation was presented at CFBNJ’s Night of 300,000 Meals on May 1, 2025, a culinary event that brings together local chefs, restaurants and community members to help provide 300,000 meals for neighbors in need. Chefs from Atlantic City casinos participated in the annual event.
“Atlantic County has some of the highest rates of food insecurity in the state. We’re grateful to the Casino Association of New Jersey for helping to honor the FoodBank’s 50th anniversary with their generous support and for uniting the Atlantic City casino community to help address hunger. Through this partnership, we can provide more meals to local families in need and make a lasting impact in the area,” said Elizabeth McCarthy, president & CEO of the Community FoodBank of New Jersey.
In addition to the CFBNJ’s 50th anniversary, the partnership between the CANJ and CFBNJ comes at an especially crucial time given the level of food insecurity in New Jersey. Nearly 1 million people in the state, including more than 260,000 children, are at risk of hunger. Atlantic County, home to Atlantic City’s casinos, has some of the highest rates of food insecurity in the state, with 12.2% of residents and 17.4% of children affected.
The casinos involved in the Casinos United Against Hunger initiative – Bally’s Atlantic City Casino Resort, Borgata Hotel Casino & Spa, Caesars Entertainment’s Atlantic City Resorts, Golden Nugget Atlantic City, Hard Rock Hotel & Casino Atlantic City, Ocean Casino Resort and Resorts Casino Hotel – are joining a long-standing tradition of support for CFBNJ. Many properties in Atlantic City are longtime supporters of CFBNJ, and this collective effort demonstrates their commitment to addressing this critical issue. Through this partnership, CFBNJ will be able to distribute more meals to families in need, especially in areas that are most impacted. The $170,000 donation is a total of all financial, grant and in-kind contributions from each Atlantic City casino to the CFBNJ this year.
The post CANJ Launches “Casinos United Against Hunger” Campaign appeared first on Gaming and Gambling Industry in the Americas.
BLAST
Austin to Host Inaugural Global Esports Industry Week in June 2025

The Esports Integrity Commission (ESIC), in partnership with The Esports Radar and strategic event partner BLAST, announced Global Esports Industry Week 2025 (GEIW), a week-long series of executive-level forums, summits and experiential gatherings and socials taking place 18–22 June 2025 in Austin, Texas.
Staged alongside the sold-out BLAST.tv Austin Major Finals (21–22 June), GEIW will convene hundreds of publisher representatives, executives, tournament organisers, team owners, brands, investors, legal specialists, and technology innovators for five days of focused dialogue, deal-making, and industry celebration.
Designed in response to mounting calls for global strategic alignment as the esports sector matures, GEIW offers a purposely neutral environment for stakeholders to tackle shared challenges, set collective priorities, and chart sustainable growth. Anchored at the Downright Austin Hotel, the program blends high-impact content with curated networking and “only-in-Austin” social experiences, ensuring every conversation can translate into actionable collaboration.
Agenda highlights include:
• Esports Leaders & Evening Garden Party (19 June) – a more intimate decision makers only gathering for 120 C-suite leaders in and around the sector, hosted in an off-stage setting with excellent hospitality focused on real conversations and great meetings.
• International Games & Esports Tribunal (IGET) Arbitrators Workshop (19 June) – first-of-its-kind masterclass exploring the revolutionary IGET dispute-resolution framework for video games and esports.
• ESIC Global Esports Summit (20 June) – thought-leadership keynotes and think-tank panels tackling integrity, commercialization and player welfare.
• Premium Networking Experiences (20-21 June) – uniquely local experiences designed to deepen relationships beyond the conference room, including a GEIW Padel Tournament, Texan BBQ Dinners, and more.
Additional activations, partner MOU-signing sessions, and BLAST.tv behind-the-scenes arena tours will run throughout the week.
Stephen Hanna, Chief Executive Officer of Esports Integrity Commission, said: “The global esports ecosystem has reached a tipping point where sustainable growth depends on collective action. Global Esports Industry Week 2025 is our answer to that need—a neutral space where publishers, tournament operators, teams, investors, regulators and technology partners can leave day-to-day business at the door and focus on the bigger picture.
“Over the course of five days, we’ll tackle integrity risks head-on, debate commercial models that reward everyone in the value chain, and map out practical frameworks for player welfare and dispute resolution. By convening the industry’s most influential decision-makers in Austin—alongside the energy of the BLAST.tv Major—we’re setting the stage for agreements and initiatives that will shape esports for the next decade.
“ESIC was founded to safeguard fair play; GEIW extends that mission by championing transparency, accountability and long-term business viability. I look forward to welcoming our global peers to what I believe will become the cornerstone event on the esports business calendar.”
Sam Cooke, CEO & Co-Founder of the Insights Group (owners of The Esports Radar), said: “As co-organiser, The Esports Radar team is thrilled to launch its first event alongside our good friends over at ESIC and BLAST. We couldn’t have hoped for a better city than Austin to host the first GEIW; an accessible, brilliant, proudly weird city for all to enjoy in and around the programmed events, and one with so many major corporations there or close by, alongside a sold-out CS Major no less.
“This’ll be a great few days, with a lot of hands shook and deals done, and if you’re a stakeholder or just interested in the business of esports, and its broader development as an industry, we sincerely hope to see you there!”
James Woollard, Director of Market Development at BLAST, said: “Bringing the BLAST.tv Major together with Global Esports Industry Week will further help position Austin at the global centre of esports and gaming next month. This partnership underscores our commitment to building meaningful, sustainable connections across the global esports ecosystem. We’re proud to play a role in creating an unforgettable week that combines world-class competition with forward-looking industry dialogue, helping shape growth for our industry.”
The post Austin to Host Inaugural Global Esports Industry Week in June 2025 appeared first on Gaming and Gambling Industry in the Americas.
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