partnerships
Nottingham’s Dusk Till Dawn Poker Club Goes All In With NOVOVISION Tournament

Owned by entrepreneur and passionate Poker enthusiast Rob Yong, Dusk Till Dawn is a Poker Club run by Poker players for Poker players. Yong originally founded the club out of annoyance that he and his best friend Nick Whiten were refused entry to a local poker tournament because they were one minute late for registration. Disgruntled, his friend suggested to better open their own Poker place – and that’s exactly what Yong did in 2006, with Nick Whiten acting as Managing Director.
Today, the Dusk Till Dawn Poker Club is highly popular with Poker fans throughout the Nottingham region and beyond, with some 45 Poker tables plus video slots and electronic Roulette games. It has established a name as “The Home of UK Poker”, with daily tournaments that draw a huge community of players. The focus is mainly on low-stakes recreational Poker in an ambience that appeals to occasional players, amateurs and pros alike as well as hosting official Poker championships like the World Championship of Amateur Poker (APAT), the World Poker Tour (WPT) Prime UK, the UK and Ireland Poker Tour (UKIPT) and the UK Poker Championships (UKPC).
What better place in the UK to use NOVOMATIC’s premium solution for live table tournaments? With top customer service and smooth tournament operations being top priorities, Yong and Whiten decided to place their bets on a solution that covers the DTD’s entire business requirements including live table tournament management: NOVOVISION.
The system was implemented at DTD in a very unique and highly customised set-up with a broad range of functionalities across several modules. NOVOVISION core provides for cashdesk, player management, floor management as well as accounting and reporting. NOVOVISION access creates smooth access processes with QR code, face recognition and fingerprint functionalities. The NOVOVISION wallet serves as a convenient single wallet for players to manage their funds and buy-ins and can also be accessed via the NOVOVISION smart features of the new DTD player app. These do not only include fast and easy credit transfers via an external payment provider, but also tournament details, alerts and standings as well as a general overview of the tournament calendar, news and much more. Also, the floor staff benefits from the smart functionalities comprised in the notifier application that inform them in real-time about a demarcated variety of floor events.
NOVOVISION tournament is a dedicated live table tournament tool. Its functionalities include detailed settings for the game types, chips, levels, buy-ins and a dynamic prize calculation as well as sophisticated tournament table and player management, thus significantly reducing the administrative and organisational effort. The application also enables the DTD team to manage the tournament display content as well as messaging and sound notifications for all screens across the venue.
During the levels, DTD staff can monitor and control all tournament details live and in real-time. Timers indicate the current duration or time left to start specific events while other actions during the ongoing tournament, e.g., reseating, removing, adding players or manually shortening the tournament by skipping individual rounds, just require a few clicks in the system. All tournament events are tracked in real-time and instantly displayed in the “history” tab.
NOVOVISION tournament supports any type of Poker game as well as other live games, and is fully integrated with the NOVOVISION cashdesk for the tournament registration as well as managing the players’ buy-ins and prize wins directly via their individual NOVOVISION wallet.
Fabian Schnötzinger, Market Coordination NBS, said: “The Dusk Till Dawn Poker Club is a truly special place with an atmosphere that represents the love of Poker. With the new NOVOVISION tournament module, the teams on the floor and behind the scenes can work together seamlessly to ensure the smooth running of the tournament, while focusing on creating an exceptional experience for the players. This project stands out not only for its prestige, but also as a true example of teamwork and dedication. The NOVOVISION team worked closely with the Dusk Till Dawn team to implement a new tournament application, inspired by a shared vision. Thanks to all who made this vision a reality.”
Paul Abbott, Sales Manager at NOVOMATIC Gaming UK, said: “When Nick and the Dusk Till Dawn team approached us at ICE enquiring about the NOVOVISION CMS system, it was very clear that they truly embrace innovation. Understanding their operational requirements and introducing the system solutions was a real privilege for us, as we knew that the system would easily meet and exceed expectations, in many areas of their business. That’s not to say that everything was “out of the box”, the guys have worked closely with the NOVOMATIC system design team, together introducing some fantastic new features to the already impressive CMS arsenal. Working with the DTD team continues to be a pleasure and the prospect of introducing the NOVOVISION Casino Management System to many more UK customers is for me, a very exciting prospect.”
Nick Whiten, Managing Director of Dusk Till Dawn, said: “The system passed its baptism of fire with flying colours at our recent Deep Stack and Bounty Hunter tournaments, and staff and players alike found it a very enjoyable experience. Player buy-in and registration is the fastest it has ever been. We definitely weren’t promised too much.”
The post Nottingham’s Dusk Till Dawn Poker Club Goes All In With NOVOVISION Tournament appeared first on European Gaming Industry News.
Latest News
MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal!

Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Asia
Max Level Wins PR Mandate for Riot Games in India and South Asia

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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