partnerships
NOVOVISION: Momentous Installation with Estoril Sol in Portugal

In a rigorous selection process, the NOVOVISION casino management system prevailed and met the highest demands of Estoril Sol, SGPS. In a first step, NOVOMATIC’s visionary solution for the future-proof casino operation went live at the end of November at the Casino Lisboa. The Casino Estoril will follow in phase two during Q1/25.
Casino Estoril, and its sister location Casino Lisboa range without doubt among the most exciting continental venues for those seeking an enthralling gaming and leisure entertainment experience. With a strong focus on modern gaming and hospitality as well as promoting culture and arts, the venues of Estoril Sol provide attractive offers for tourists and local guests alike.
Excellent customer service and maximum convenience for the guests were a key focus in the operator’s search for a modern casino management solution that would increase operational efficiency, profitability and security at the same time as taking the customer journey to the next level. The ideal solution was found in the wide NOVOMATIC portfolio of gaming technologies: NOVOVISION, a proprietary casino management system that was originally developed for the Group’s own operations before it turned into a growing success with third party customers. Built on the latest cutting-edge technologies, NOVOVISION is a visionary solution with extensive features that cover all areas of a modern gaming operation and beyond.
Once all the requirements had been determined, the expert team behind NOVOVISION went above and beyond to implement a comprehensive solution with a variety of fully customized functionalities that have been especially developed for the specific requirements of Estoril Sol. The first installation at the Casino Lisboa went live in November after a smooth three-week roll-out that was conducted during ongoing business – and it has introduced a next generation player journey.
The well-diversified gaming offer at the Casino Lisboa spans across three floors, with hundreds of video slots and live games comprising Poker, Roulette, Black Jack, Macau Baccarat as well as the typically Portuguese dice game French Bank, next to two restaurants and four bars. NOVOVISION was implemented in Lisbon with an almost full suite of the modular functionalities encompassing the entire business operation as well as the player journey from A to Z, via NV core, access, pay, wallet, promo, smart and more.
The first point of contact with NOVOVISION for the guest entering the casino are the brand-new NOVOVISION Self-Registration Terminals (SRT) and the registration desks at the entrance where, after the obligatory due diligence, KYC and GDPR procedures, they can choose to either agree to a biometric registration via fingerprint / facial scan with card or will receive a QR code that entitles them to pass the new NOVOVISION access gates. In total, all 634 EGMs have been equipped with biometric NOVOVISION player tracking modules and 27 live tables retrofitted with facial recognition equipment. The single wallet functionality guarantees maximum ease of play, an accurate allocation of promotional points and extra loyalty features at the Promo Tower for the guests as well as accounting and player tracking data in real-time for the casino. Estoril Sol have opted for the full biometric functionalities as well as NOVOVISION BI, the NOVOVISION notifier smart staff app, comprehensive marketing & loyalty features and the custom-tailored QR code solution.
Jens Einhaus, Head of Sales & Product Marketing NBS, said: “It is very gratifying to see such a comprehensive system installation in operation with such a renowned customer. The NOVOVISION functionalities have been designed to closely interlock and work in tandem in order to fully exploit the powerful potential of the solution, which offers so much more than your standard CMS. I would also like to express my thanks for Estoril Sol management’s trust and support and the excellent cooperation with all Estoril Sol’s teams that have been directly involved. A special thanks also to our long-time distributor, Diverstock Entertainment, that has been supporting us for more than 20 years in Portugal and has contributed to this hard but successful journey.”
Bruno Ferreira, Gaming Manager/Coordinator Casinos Lisboa and Estoril, said: “By choosing NOVOVISION, Estoril Sol sought to stand out and position itself technologically at the forefront of the national sector. We want to revolutionize the experience we offer our customers today and for that we need to know them better. We are convinced that with this system, which is much more comprehensive than the previous one, we will be able to achieve our goals. The migration process was quick and efficient. I would like to thank NOVOMATIC’s management team for their support throughout the process, and their entire operational team involved in this implementation. I also need to thank Diverstock, EstorilSol’s long-standing partner, for their commitment and support throughout the process. And, last but not least, to the entire Estoril Sol team and consultants that were involved in the project. Together they were all crucial to the success of this implementation.”
The post NOVOVISION: Momentous Installation with Estoril Sol in Portugal appeared first on European Gaming Industry News.
Fanatics Sportsbook
Fanatics Sportsbook Partners with New York Racing Team

New York Racing Team announced a partnership with Fanatics Sportsbook to become the primary sponsor of the team’s No. 44 Chevrolet, driven by star driver J.J. Yeley for two of the NASCAR Cup Series’ most prestigious races – the Cracker Barrel 400 at Nashville Superspeedway and the NASCAR Cup Series Championship Race at Phoenix Raceway.
The Fanatics Sportsbook No. 44 Chevrolet will take to the track – first in Music City on Sunday, June 1 and next in The Valley on Sunday, November 2 – decked in the company’s signature Lava Red and Black paint scheme and adorned with the Fanatics Sportsbook logo on the hood and sides of the car. It’s only fitting that Fanatics Sportsbook will grace the car for the first time in Tennessee, as the state was the first to experience the sportsbook upon its launch in 2023.
In celebration of this partnership, Fanatics Sportsbook will have exclusive new customer offers for the Nashville and Phoenix races, along with expanded NASCAR betting capabilities, such as race parlays, to finish on the podium, exacta and trifecta betting. Fanatics Sportsbook will also offer unique JJ Yeley specials and live betting markets on Raceday.
According to Fanatics Sportsbook, Yeley is +800 to have a Top 10 Finish at Nashville Superspeedway and customers will also be able to place wagers on J.J. Yeley’s Starting Grid Position, Chevrolet-specific placement, first lap results, and much more. NASCAR fans can download the Fanatics Sportsbook app on iOS and Android and begin their Fanatics betting experience.
“We are proud to partner with John Cohen and the New York Racing Team. The partnership with New York Racing Team is an incredible branding opportunity and an inflection point for us as we continue to build the fastest growing sportsbook in America. We are going to develop exclusive content for NASCAR fans and curate an elevated experience for our customers at each race that only a brand like Fanatics can offer. Our employees and customers can’t wait to cheer on the No. 44 Fanatics Sportsbook Chevrolet toward the checkered flag at Nashville Superspeedway and Phoenix Raceway,” said Selena Kalvaria, CMO of Fanatics Betting and Gaming.
The post Fanatics Sportsbook Partners with New York Racing Team appeared first on Gaming and Gambling Industry in the Americas.
Balkans
SYNOT Enters the Bulgarian Market

SYNOT Group has successfully realized its first installation of land-based products in Bulgaria. The popular MAGIC BALL LINK jackpot system has been launched at IMPERIA Gaming Clubs in the city of Plovdiv, with three installations (a total of 12 Eclipse FL-32 machines) at three different locations.
“I would like to thank to IMPERIA Gaming Clubs for the trust and the opportunity to show the best performing products of SYNOT to the player’s audience in Bulgaria. I strongly believe that this is the beginning of a fruitful partnership which will grow in time,” said Stanislav Stanev, International Business Development Director of SYNOT Group.
MAGIC BALL LINK is a progressive jackpot system that has already gained popularity in several markets due to its attractiveness and performance. Bulgarian players can now enjoy eight exciting linked games that combine a entertaining gaming experience with the potential for significant winnings. This installation follows shortly after SYNOT Group recently obtained a license for the Bulgarian market, paving the way for further growth and expansion in the region.
“We are happy to welcome SYNOT slot machines on our floors, and we really believe that SYNOT products will supplement our diverse offering to the players and will become an integral part of all our locations,” said Gavril Chetrafilov, Owner of IMPERIA Gaming Clubs.
The post SYNOT Enters the Bulgarian Market appeared first on European Gaming Industry News.
partnerships
Tipico and German Football Association Announce Expansion of Their Strategic Partnership

Tipico and the Deutscher Fußball-Bund (German Football Association) have announced an expansion of their strategic partnership. The leading German sports betting provider already partnered with the DFB Cup competitions for both women and men, will now also become an official partner of the 3. Liga (Third Division). The agreement comes into effect on July 1 at the start of the new season and runs for three years through the 2027/28 season.
Under the terms of the agreement, Tipico receives exclusive central advertising rights across the 3. Liga. This includes joint Tipico and league logo placement on the right sleeve of all 3. Liga team jerseys, brand visibility through stadium advertising boards during TV broadcasts and various digital rights. The majority of the financial proceeds from this agreement will directly benefit the 20 3. Liga clubs, with payments distributed each season.
Kajetan Strini-Brown, Director of Marketing & Brand at Tipico, said: “3. Liga is pure football: packed stadiums, passionate competition, hope and suspense – it’s a perfect match for Tipico! We are therefore extremely excited to work together to further strengthen the appeal and visibility of this special league. For us, the 3. Liga is the logical extension of our commitment to German football, as we are now partner of all professional competitions. We have been working with the Bundesliga and 2. Bundesliga for many years and have also partnered with the DFB for a year already.”
Dr. Holger Blask, Chairman of the Management Board of DFB GmbH & Co. KG, said: “This good news rounds off an outstanding year in the 3. Liga full of spectator records and underlines the popularity of the league. Tipico fits in as a strong and reliable partner. Together, we also want to continue our extensive efforts for responsible handling of sports betting within this framework. For many years, the DFB has shared the goals named in the State Treaty on Gambling, which only permits betting offers from state-licensed providers in accordance with legal requirements. In this context, the promotion of regulated offers and simultaneously the effective fight against the black market are of great importance to preserve the integrity of the game and protect the players.”
The post Tipico and German Football Association Announce Expansion of Their Strategic Partnership appeared first on European Gaming Industry News.
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