partnerships
Sportingtech Announces New Partnership with CreedRoomz
Sportingtech, the multi-award-winning provider of turnkey betting and gaming solutions, has announced a new partnership with CreedRoomz, the acclaimed live casino provider. This strategic integration will enable Sportingtech to offer an elevated live casino experience with CreedRoomz’s extensive suite of 25+ games, diverse table options and top-tier mobile optimisation, further enhancing Sportingtech’s platform to operators globally.
Founded in 2012, CreedRoomz has swiftly become known for its innovative and customisable live casino solutions, which combine high-quality graphics, premium sound and mobile optimisation for seamless gameplay. As the official winner of “Live Casino Provider of the Year” at the SiGMA Europe Awards, CreedRoomz brings a distinguished reputation and cutting-edge technology to this collaboration.
CreedRoomz is preparing an exciting lineup of show games, including Richie Wheel, Richie Roulette and more. These games feature totally unique concepts and mechanics, offering distinctive gameplay experiences that will raise the bar in live casino entertainment.
Robert Nevill, Commercial Account Manager at Sportingtech, said: “Integrating CreedRoomz’s live casino solutions is a significant step forward for Sportingtech as we continue to diversify our offerings. CreedRoomz’s innovative approach and impressive game variety ensure our operators can deliver an engaging and diverse experience that resonates with live casino enthusiasts worldwide. We are thrilled to bring their high-quality, award-winning content to our platform.”
Unique Features and Benefits
With this integration, Sportingtech’s operator partners can access CreedRoomz’s standout titles such as Aurum Roulette, offering win multipliers up to x700, and fast-paced Baccarat and Blackjack tables optimized for all player levels. CreedRoomz’s range of dedicated tables and custom campaigns, including tournaments and bonus structures, will empower operators to enhance player retention and build brand loyalty through a tailored live gaming experience.
CreedRoomz also offers a fully mobile-optimised suite, ensuring smooth performance across all devices. Supported by robust licensing across multiple jurisdictions, including Denmark, UK, Malta and more, CreedRoomz upholds high standards for fairness and security, with independent certification reinforcing its commitment to safe, enjoyable gaming.
Lusine Voskanyan, Business Development Manager at CreedRoomz, said: “Our partnership with Sportingtech will enable us to expand our reach and bring our unique live casino experience to new audiences. Sportingtech’s comprehensive platform and broad market presence make them an ideal partner, and we are excited to work together to bring operators and players the unparalleled quality, innovation, and customisation options CreedRoomz is known for.”
This integration underscores Sportingtech’s commitment to continuous innovation, providing operators with a wide variety of engaging, localised content. The addition of CreedRoomz’s sophisticated live casino offering enables Sportingtech’s partners to cater to the growing demand for high-quality, flexible and secure live casino experiences on a global scale.
The post Sportingtech Announces New Partnership with CreedRoomz appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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