partnerships
Amusnet Partners with BETO Slots

Amusnet had entered into a partnership with BETO Slots, a leading platform offering online casino reviews and covering a wide range of iGaming topics. The collaboration will focus on providing detailed reviews of Amusnet’s extensive portfolio of premium casino titles and the latest news about the provider.
“We are thrilled to announce our partnership with Amusnet, a renowned leader in developing engaging and innovative slot games. At BETO Slots, we are committed to offering our global audience the finest free-to-play casino experiences, and Amusnet’s exceptional portfolio aligns perfectly with our mission. This collaboration will allow us to showcase Amusnet’s cutting-edge games to our diverse and highly engaged player base. We’re particularly excited about featuring comprehensive reviews of Amusnet’s standout titles and providing our users with an enhanced, responsive gaming experience across all devices. This partnership represents a significant step in our ongoing commitment to delivering top-tier entertainment to slot enthusiasts worldwide,” said Jasmin Williams, Chief Content Officer at BETO Slots.
On the BETO Slots website, Amusnet is presented with a comprehensive review of its background, portfolio, licenses and awards, along with an in-depth look at the game 100 Power Hot. The slot is a vibrant 5-reel video slot featuring 100 fixed paylines, designed to deliver a true fruity delight. Players can expect an engaging gameplay experience complemented by epic sound effects and the potential for impressive payouts. The Lucky Seven Wild symbol enhances the excitement with generous rewards, while the Star Scatter symbol boosts winnings, adding to the thrill of the game.
The post Amusnet Partners with BETO Slots appeared first on European Gaming Industry News.
Africa
SYNOT Games Partners with Aardvark Technologies

In a strategic initiative aimed at expanding its influence in regulated African markets, SYNOT Games, a leading developer of online casino games, has announced a partnership with Aardvark Technologies, one solution provider for online and retail iGaming. This collaboration positions Aardvark as a primary aggregation partner for SYNOT Games, enhancing the company’s footprint in rapidly evolving markets across the African continent.
The partnership builds upon an already successful history between the two companies, which has enabled SYNOT Games to establish a foothold in African markets. With this formalised integration, the two sides will combine forces to navigate the continent’s complex regulatory landscape, leveraging Aardvark’s operational acumen and advanced omnichannel platform to drive distribution and growth.
“Our collaboration with Aardvark Technologies marks a pivotal step in SYNOT Games’ long-term strategy to become a leading force in regulated African markets,” said Martina Krajčí, Chief Commercial Officer at SYNOT Games.
“Aardvark effortlessly connects mobile, web, and retail channels, and their deep understanding of the varying legislation across different areas truly makes them a fantastic partner. Here at SYNOT Games, we’re dedicated to providing transparent, compliant, and player-focused content in every market we enter,” she added.
Aardvark Technologies, headquartered in Lithuania, has emerged as a key SaaS provider for gaming operators, known for its scalable transaction engine and intuitive management systems. The company’s technology stack empowers operators to manage multi-channel gaming operations with precision and agility. These capabilities are crucial for success in diverse regulatory environments such as those found across Africa.
“We are pleased to formalize our collaboration with SYNOT Games,” said Arijus Denisovas, spokesperson for Aardvark Technologies.
“SYNOT’s impressive portfolio, combined with its strong commitment to regulated markets, aligns with our mission of providing top-notch gaming content via secure, trusted, and locally tailored infrastructure. Together, we’re raising the bar for responsible gaming in Africa.”
The African iGaming sector, though highly fragmented, is widely regarded as one of the most promising emerging regions globally, driven by mobile-first consumer behaviour, rising internet penetration and evolving legislative frameworks. By uniting SYNOT Games’ growing library of certified titles with Aardvark’s aggregation and compliance tools, the partnership is poised to unlock new levels of accessibility and engagement for operators and players alike.
Both companies emphasize the importance of regulatory alignment and ethical gaming practices. SYNOT Games operates exclusively in regulated markets, prioritising player protection, data integrity and the transparency of its offerings. The company’s products are certified across multiple jurisdictions and supported by a robust compliance infrastructure.
The post SYNOT Games Partners with Aardvark Technologies appeared first on European Gaming Industry News.
partnerships
Liftoff Announces Integration of Xiaomi OEM Ad Experience Into the Vungle Exchange

This new partnership opens up on-device advertising across Xiaomi’s system apps and its overseas official app store, GetApps, providing global reach at scale.
Liftoff, the leading provider of marketing, monetization, and creative solutions for the mobile industry, today announced a new partnership with Xiaomi’s International Internet Business Department, part of the global technology leader known for its smartphones, smart devices, and IoT products.
Liftoff’s Vungle Exchange ad network now connects brand & performance advertisers to effective, targeted advertising solutions on Xiaomi’s expanded ecosystem, including HyperOS (its Android-based operating system), smart devices, and internet services.
Advertisers on the Vungle Exchange will have access to premium ad placements in Xiaomi’s overseas app store and other system apps. Advertisers running Android user acquisition campaigns can gain a competitive edge by reaching users through new OEM offerings. They include:
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Direct-to-device advertising: Advertised apps will appear as recommendations through Xiaomi’s native apps and its overseas official app store, GetApps, enabling advertisers to achieve global reach at scale.
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Exclusive touchpoints such as system-level notifications and lock-screen ads not available through standard, in-app networks
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Xiaomi’s OS-level data for better ad targeting and lower-cost campaigns (per install)
Liftoff’s Vungle Exchange helps advertisers reach quality users programmatically. Advertisers can tap into users from 150k+ apps across 250 countries, ensuring the delivery of the right ad to the right user.
Tanya Lee, SVP of Global Supply Sales at Liftoff, said: “At Liftoff, we are committed to driving innovation in the mobile advertising ecosystem, and this partnership marks an exciting step forward. By integrating Xiaomi’s OEM native ad experience with the Vungle Exchange, we enable advertisers to reach high-value users seamlessly. Xiaomi’s expansive global reach, combined with Liftoff’s advanced programmatic technology, offer advertisers a unique opportunity to scale their campaigns efficiently and drive real results.”
Qiang Song, General Manager of Xiaomi’s International Internet Business Department, said: “By integrating with Vungle Exchange, we’re bringing programmatic efficiency to Xiaomi’s premium ad inventory, offering advertisers smarter ways to connect with users.”
The post Liftoff Announces Integration of Xiaomi OEM Ad Experience Into the Vungle Exchange appeared first on European Gaming Industry News.
BetMGM
Century Casinos Announces Sports Betting Partnership with BetMGM in Missouri

Century Casinos Inc. announced that its subsidiary, Century Casino & Hotel Cape Girardeau (Century), has entered into a long-term agreement with BetMGM to bring BetMGM’s sports betting platform to the Missouri market.
Under the terms of the agreement, BetMGM will operate an online and mobile sports betting application under Century’s license in Missouri. The agreement includes a percentage of net gaming revenue payable to Century, with a guaranteed minimum, as well as retail sportsbook options to be exercised at Century’s discretion.
“We are excited to partner with BetMGM, a leading online sports betting and gaming entertainment company with a dynamic and innovative brand. This partnership is another step forward in leveraging our Missouri licenses and delivering premium entertainment experiences for our customers,” said Erwin Haitzmann and Peter Hoetzinger, Co-Chief Executive Officers of Century Casinos.
The post Century Casinos Announces Sports Betting Partnership with BetMGM in Missouri appeared first on Gaming and Gambling Industry in the Americas.
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