partnerships
IGT Subsidiary Signs Three-year Contract with La Française des Jeux
International Game Technology PLC announced that its subsidiary, IGT Global Solutions Corporation, has signed a three-year contract with La Française des Jeux (FDJ), the operator of the French National Lottery, to deliver innovative instant ticket games. The contract was awarded following a competitive procurement process, and reflects a longstanding partnership between IGT and FDJ, built on mutual trust and a shared commitment to global sustainability.
An important element in IGT securing the FDJ contract was IGT’s dedication to responsible business practices across its global operations which are in alignment with FDJ’s business goals and sustainability priorities. These practices include sourcing paper from FSC-certified suppliers, using non-toxic inks and coatings and implementing processes designed to reduce emissions, ensuring environmentally conscious production without compromising innovation or quality of the tickets.
“In renewing our instant ticket contract for the coming three years, we were extremely interested in securing a partner who understands our business ambitions and shares our commitment to social and environmental responsibility,” said Patrick Buffard, Chief French Lottery and Retail Sports Betting Business Unit Officer.
“IGT has established a strong understanding of FDJ’s goals, and a keen awareness of its growth opportunities and sustainability commitments throughout our decades-long partnership. IGT’s new three-year instant ticket printing contract with FDJ enables us to continue our collaboration, by leveraging our state-of-the-art printing facility and diverse game portfolio to meet FDJ’s needs. We are committed to extending FDJ’s business success with our compelling instant ticket games and strong focus on Sustainable Play,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery.
Under the terms of the agreement, FDJ will have access to IGT’s full suite of engaging instant ticket games, including its revolutionary Infinity Instants games, IGT’s digital instant ticket printing platform that provides unprecedented flexibility in the design, production and marketing of instant games. IGT and FDJ will continue providing innovative player experiences, supported by responsible and sustainable business practices.
In addition to supplying instant tickets, IGT has served as the primary lottery central system supplier to FDJ since 2000 and provides FDJ with its central system hardware, instant ticket vending machines and ongoing technology support and maintenance.
The post IGT Subsidiary Signs Three-year Contract with La Française des Jeux appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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