BETER deploys its fast-betting content with Codere

BETER, the leading provider of betting content and data with focus on the next generation of players, has put pen to paper on a major deal with Codere to supply the powerhouse operator with its fan-favourite ESportsBattle tournaments.

Codere is one of the leading online and retail sportsbook operators in Spain and Latin América.

BETER’s ESportsBattle tournaments set the benchmark for esports betting, offering more than 35,000 events per month with up to 50 markets per event. Live streaming is available 24/7/365 so that bettors can enjoy round the clock action with a 7.5%+ average margin for operators.

ESportsBattle is proven to engage players across a wide range of sports, with Codere initially taking eFootball and eBasketball but with the option to add other disciplines such as eHockey and CS2 at a later date.

Gal Ehrlich, CEO at BETER, said: “We are delighted to add Codere to our growing roster of big-name operators using our fast-betting content to engage the next generation of players and deliver the betting experiences they are seeking.

“Our esports products offer non-stop betting on the most popular disciplines such as eFootball and eBasketball, which Codere can now use to strengthen its content offering to players.”

Chuck Robinson, CRO at BETER, added: “Codere is a high calibre operator with large, loyal player bases in competitive markets such as Europe and LatAm. At the heart of its offering is quality content, and this deal ensures it can offer proven fast-betting content to its players.

“We are pleased to begin our collaboration with their team on enhancing the betting experience and providing more new players with our premium content.”

Sergio Garcia, Sportsbook Operations manager at Codere, said: “BETER has quickly become the leading provider of fast-betting content, and we absolutely wanted to leverage the demand for its ESportsBattle series by offering it to our players.

“BETER’s existing products are second to none, and we are already seeing high levels of engagement from our players. Our teams are looking forward to fruitful results soon.”