partnerships
StarGames Becomes Premium Partner of Borussia Dortmund
StarGames has become a premium partner for 2024 Champions League finalist Borussia Dortmund, giving the operator unprecedented visibility for the brand during all BVB Bundesliga home matches on premium 360° LED advertising boards and other prominent advertising spaces at SIGNAL IDUNA PARK, one of the most popular football stadiums in the world with an average attendance of over 80,000.
The partnership will also feature the StarGames logo prominently displayed on stadium TV and across numerous digital surfaces, ensuring visibility to millions of fans of the eight-time German champions. As the sole presenter of the popular “Game Facts”, StarGames.de benefits from an enormously wide-reaching branding placement on several of Borussia’s social media channels.
Starting in August for the 2024/25 Bundesliga season, StarGames plans to roll out various promotional activities, including engaging content formats and exclusive ticket giveaways for the StarGames community.
László Pados, Brand Manager at StarGames, expressed enthusiasm about the partnership: “We are honoured to team up with Borussia Dortmund, a renowned club in top-tier football with a global fanbase. BVB embodies the pure love of the game, tradition, team spirit and fair play – cornerstones that resonate deeply with our philosophy at StarGames. It also makes us and the entire Greentube Group very proud to be the first German online gaming platform focusing on secure online entertainment to announce such an extensive partnership with one of Germany’s top clubs. We are looking forward to working together.”
Carsten Cramer, Managing Director of Borussia Dortmund, said: “We are delighted to welcome StarGames as a new premium partner at BVB starting next season. StarGames is a strong, innovative representative of its industry and is valued by its customers for its reliable service.”
Gerald Hattenberger, Director of Marketing Operations at RMG, Greentube, remarked on the synergy: “Borussia Dortmund’s success is based on a clear, straightforward vision, unconditional commitment and the strong involvement of its fans. This creates an energy that makes great things possible, as the recent performances in the Champions League have impressively demonstrated. We are inspired and excited to be part of the BVB family and realise joint projects out of conviction.”
The post StarGames Becomes Premium Partner of Borussia Dortmund appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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