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ATP Launches AI-powered Service to Protect Players from Online Abuse

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ATP, Tennis Data Innovations (TDI) and Sportradar have teamed up to launch Safe Sport, a new service to address online abuse targeting professional tennis players. The collaboration breaks new ground by integrating Artificial Intelligence (AI) moderation, education and investigation into a single service to protect athletes.

The new service will be made available to the Top 250 ATP singles players and the Top 50-ranked doubles players, on a free and opt-in basis, starting this month. It combines AI technologies from Sportradar and its partner, Arwen AI, to scan players’ social media channels for toxic and abusive comments, spam and bots across 29 languages. Flagged comments are automatically hidden in real time, protecting players and their followers from being exposed to offensive content. Arwen currently processes 600,000 comments a day, protecting over 750 million followers globally across Facebook, Instagram, X (Twitter), YouTube and TikTok.

In parallel, Sportradar’s dedicated team of intelligence analysts will actively investigate threats and potential criminal comments to unmask those responsible, linking online activity to real-world consequences. Players will also be offered an educational programme covering topics such as handling abuse, mitigating online risks and maintaining integrity on social media platforms.

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Safe Sport is ATP’s most comprehensive initiative to date to combat online abuse, a long-standing and prevalent issue in sport, and a key part of protecting player wellbeing.

Andrew Azzopardi, ATP Director of Safeguarding, said: “The ATP is committed to safeguarding players and their wellbeing. This includes taking a proactive stance against online abuse, which has become a very important issue in the lives of modern athletes. This collaboration will ensure that tennis is playing its part in tackling this issue, and shining a light on the effects that harmful online discourse can have on our communities. We’re grateful for the support of TDI and the expertise of Sportradar in making this happen.”

Matthew Ebden, ATP Player and Player Advisory Council President, said: “Online abuse has become a real issue for so many professional athletes, as it also has for so many others online in general all around the world. Safe Sport is a game changer and has been developed specifically to help fix this problem.”

Andreas Krannich, Executive Vice President of Sportradar Integrity Services, said: “This partnership is groundbreaking in sport as we’re bringing together AI-driven auto-moderation, education and investigative services for the first time. The Safe Sport solution offers players better protection from online harm, representing a significant leap forward in safeguarding mental and physical wellbeing, enabling them to concentrate on delivering their best performances.”

The post ATP Launches AI-powered Service to Protect Players from Online Abuse appeared first on European Gaming Industry News.

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MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal!

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Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.

The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.

“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”

The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.

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Max Level Wins PR Mandate for Riot Games in India and South Asia

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Max Level, a leading marketing and PR agency built by gamers, has won the public relations mandate for Riot Games India and South Asia, the global video game developer and publisher behind genre-defining games such as League of Legends, Team Fight Tactics, VALORANT, and more. As part of the partnership, Max Level will lead Riot’s communication strategy in the region, driving awareness and engagement across its expanding player and esports communities.

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.

The synergy between Riot and Max Level stems from a shared vision to elevate gaming culture across South Asia. With both organizations placing players and community at the heart of their strategy, the partnership is rooted in long-term brand building. Riot brings a legacy of shaping global gaming and esports culture, not just through its games but also through transmedia storytelling, most notably with Arcane: League of Legends, the Emmy Award-winning Netflix series that redefined how games can expand into mainstream entertainment. Max Level, in turn, brings on-ground expertise and cultural fluency in India’s rapidly evolving interactive entertainment space.

The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.

Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”

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Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.

According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.

The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.

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kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season

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kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.

This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.

Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”

Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”

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The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.

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