partnerships
Crystal Announces Exclusive Collaboration with Casino De Montecarlo

Crystal, renowned for its exceptional voyages and outstanding entertainment, has announced that it has secured a collaboration with Monte-Carlo Société des Bains de Mer (SBM), a leader in the world of entertainment and gaming to host the first and only Casino de Monte-Carlo at sea. This marks an exciting new chapter for the brand promising guests an elevated level of entertainment and gaming experiences debuting onboard Crystal Symphony during the Chairmen’s Cruise departing from Venice on Nov. 14, and on Crystal Serenity this December. The casino will also be featured on the two future oceangoing vessels and in all the new vessels of Crystal, with the exclusion of Expedition vessels.
The alliance between Crystal and Monte-Carlo SBM brings forth a fusion of expertise and innovation, aiming to redefine onboard entertainment for cruisers worldwide. Guests can now anticipate an array of gaming activities including slot machines, blackjack, roulette and more, that will elevate their experience to unprecedented heights.
“We are delighted to welcome Casino de Monte-Carlo into the Crystal family as our newest collaborator. This affiliation symbolizes our commitment to offering our guests the finest entertainment and gaming experiences available at sea. Together, we aim to create unforgettable moments and continue to set new standards of excellence in the cruise industry,” said Executive Chairman of A&K Travel Group Manfredi Lefebvre.
Stephane Valeri, Chairman of the Board and CEO of Monte-Carlo SBM, said: “We are excited to join forces with Crystal to deliver the unique Casino de Monte-Carlo experience at sea. With our combined expertise, we are confident that we will provide a gaming moment unlike any other in the cruise industry.”
The 1000+ square-foot Casino de Monte-Carlo will be positioned where the current Bridge Lounges are located on both Crystal Serenity and Crystal Symphony. The Bridge Lounge will then move to the Library on Crystal Serenity and The Lounge (location of the previous casino) on Crystal Symphony.
“We have listened attentively to the feedback from our loyal guests regarding their desire to have casinos back onboard, and we are proud to announce that we will deliver on our promise. At Crystal, like at Monte-Carlo SBM, guest satisfaction and enjoyment are paramount, and this alliance with Casino de Monte-Carlo underscores our dedication to fulfilling their wishes and exceeding their expectations. We are confident the reintroduction of casinos will further enhance the overall cruise experience, providing our guests with the entertainment options they crave while sailing with us,” said Cristina Levis, CEO of A&K Travel Group.
The post Crystal Announces Exclusive Collaboration with Casino De Montecarlo appeared first on European Gaming Industry News.
Africa
Gaming Corps Expands African Presence with KingMakers Partnership

Gaming Corps signs a deal with leading African gaming platform, KingMakers.
Gaming Corps, a publicly listed game studio based in Sweden, has put pen to paper on a content distribution deal with KingMakers, a leading sports betting and gaming platform in Africa. This new strategic partnership will help cement Gaming Corps as one of Africa’s most dynamic game studios while enhancing the game offering across KingMakers’ platforms.
The deal will see Gaming Corps’ diverse online slot and casino game portfolio integrated into KingMakers’ platform. This includes popular titles like Gates of Hellfire, Wet and Wild Beavers, and Snoops’ High Rollers, each of which showcases Gaming Corps’ commitment to innovative gameplay, creative bonus features and big winning potential.
KingMakers’ customers will also enjoy Gaming Corps’ selection of industry-leading crash and instant-win games and hits from the Smash4Cash™ selection, including its flagship title, Piggy Smash.
The move will see Gaming Corps significantly enhance its position in the African market, with KingMakers marketing itself as ‘Where Africa comes to play’. KingMakers’s leading brand, BetKing, is one of Africa’s most in-demand online gaming sites, ensuring Gaming Corps reaches more players on the continent than ever.
Danielle Calafato, CCO at Gaming Corps, said: “A key part of our global expansion strategy is to work alongside the biggest and best names on each continent. KingMakers is a major player in the African market with a strong reputation among players, and this partnership provides us with major exposure there.
Our games have always been well-received by African audiences, and with KingMakers, we can continue to cement our status as a must-have game studio in the region.”
Kaan Bulakeri – Head of Gaming at KingMakers noted: “In our clear vision to be the home where Africa comes to play, we as KingMakers believe in strong business partnerships to bring the most innovative entertainment content to our customers.
Our business strategy is to create this customer value together with global partners as well as locally focused game providers to enhance our rich and diverse offering combined with best user experience.
Gaming Corps is one of the game studios that resonate with our vision and strategy, therefore with their innovative approach we eagerly continue to provide our customers with tailored and localized first-in-class entertainment.”
The post Gaming Corps Expands African Presence with KingMakers Partnership appeared first on European Gaming Industry News.
partnerships
Booming Games Expands UK Reach with 32Red Partnership

Booming Games is pleased to announce the launch of its game portfolio on 32Red, one of the UK’s premier online casino brands and a part of the Kindred Group.
This collaboration marks a significant step in Booming Games’ UK market expansion and underscores the company’s commitment to delivering premium slot content to top-tier operators.
Through this partnership, 32Red players will gain access to a carefully curated portfolio of high-performing titles, including Burning Classics, Buffalo Hold and Win Extreme, Cash Pig, and Dynamite Trio. These games are renowned for their stunning graphics, immersive soundtracks, and cutting-edge mechanics—bringing a world-class gaming experience straight to players’ fingertips.
Booming Games continues to strengthen its global footprint, with this latest partnership reinforcing its position as a leading provider of innovative slot games in the UK and beyond.
Aaron Axisa, Head of Sales at Booming Games, said: ”We’re thrilled to partner with 32Red, a leading name in the UK gaming market. This collaboration allows us to bring our high-quality, innovative slots to a wider audience, and we’re confident that 32Red players will enjoy our engaging title,”
Allana Hart, Senior Casino Content Manager at 32Red, said: “We’re very pleased to partner with Booming Games and bring their high-quality content to our players. At 32Red, we’re always looking to enhance our offering with providers who share our commitment to excellence and innovation. This collaboration adds real value to our platform, and we look forward to seeing how our players engage with Booming’s impressive portfolio.”
The post Booming Games Expands UK Reach with 32Red Partnership appeared first on European Gaming Industry News.
bingo
Grace Media partners with IGP bingo brands in the UK

Grace Media, the leading provider of white-label online gaming solutions, has partnered with Inter Group Partner Holding’s (IGP) bingo brands to deliver operational support across their UK portfolio.
The partnership will see Grace Media provide a range of solutions to IGP’s well-known UK-facing bingo brands, UK Bingo, Chitchat Bingo, Bogof Bingo, and Panda Bingo, the fastest-growing Bingo brand in the industry at the moment.
Grace Media will support the brands across CRM, compliance, payments, fraud protection and more, with a focus on enhancing the player experience and driving sustainable growth.
Lars Söderlund, Business Director and Co-Founder of IGP, said: “Partnering with Grace Media gives us access to a proven operational engine with the expertise to elevate our UK bingo portfolio. Their track record speaks for itself, and we’re looking forward to working closely with the Grace Media team to take these brands to the next level.”
Grace Media Head of Revenue and Partnerships Chris Prentice said: “It’s fantastic to be welcoming IGP to the Grace Media network. We’re all about providing the support operators need to thrive in the UK market, and we’re confident our model will help IGP’s brands unlock new opportunities over the coming months and years.”
In February, Grace Media strengthened its leadership team with four senior appointments, including industry veterans James Goodliffe and Frazer McNaughton, and internal promotions for Chris Prentice and Gary Barber.
The post Grace Media partners with IGP bingo brands in the UK appeared first on European Gaming Industry News.
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