partnerships
AI-Media Enters into Partnership with DAZN

AI-Media, a global leader in end-to-end captioning technology solutions, has entered into a new partnership with DAZN, the global sports entertainment streaming platform. Through this collaboration, AI-Media will deliver live and recorded multi language and translated captioning using various solutions from its AI-powered LEXI Tool Kit.
DAZN Group is one of the world’s fastest-growing sports media platforms, and this partnership marks a significant moment in their commitment to inclusivity and accessibility of their content. Leveraging AI-Media’s LEXI Tool Kit, DAZN will seamlessly integrate live captions across its extensive and diverse premium sports content, enriching the viewer experience for millions worldwide.
Key highlights of this partnership include:
Cutting-Edge Technology: LEXI 3.0, AI-Media’s latest automatic captioning solution, introduces innovative features such as speaker identification and AI-powered caption placement, ensuring accuracy exceeding 98%. LEXI’s advanced vocabulary caters to region-specific nuances, including challenging pronunciations and complex spellings, enhancing the quality of sport content captioning.
Complete End-to-End Solution: DAZN will utilise AI-Media’s Alta IP caption Encoder for LEXI Live captioning delivery. Alta offers a virtualised, API-powered software solution tailored for IP video environments, ensuring seamless integration.
Expanded Language Support: Initial rollout includes Spanish and English captions for EMEA and US markets, with plans for additional languages through LEXI Translate, encompassing French, German, Italian, Arabic, Japanese and more. This supports DAZN’s global expansion strategy across its 120 channels, catering to diverse audiences worldwide.
Support for On-Demand FAST Channels: DAZN has implemented AI-Media’s LEXI Recorded solution for captioning pre-recorded content on their FAST (Free Ad-supported Streaming TV) Channels. LEXI Recorded, a newly launched solution in the LEXI Tool Kit, offers fast turnaround, highly accurate and low-cost captions – essential for high volume, time-sensitive captioning applications of recorded content.
Cost-Effective Solution: Transitioning from costly human captioning services to AI-Media’s LEXI platform enables DAZN to deliver multi-language captions across multiple channels at the same cost as human delivery, enhancing accessibility while optimising resources.
Mark Lovatt, General Manager of Global Strategic Accounts at AI-Media, said: “With this new agreement, we’re excited to bring live and recorded multilingual captions to DAZN viewers using our LEXI Tool Kit solutions. Choosing AI-Media for LEXI automated captioning underscores the impact of Artificial Intelligence on the industry. As the top automatic captioning provider, we’re uniquely positioned to deliver high-quality captions for DAZN at a lower cost. This partnership marks a milestone in our global sports market expansion, and we’re thrilled to work with DAZN to make their content accessible to all viewers through our leading automated captions.”
James Pearce, SVP of Broadcast & Streaming at DAZN, said: “DAZN is at the forefront of using technology to improve the enjoyment and viewing experience of fans. This partnership with AI-Media is another example of where DAZN uses best in class tech-based solutions to deliver the services and products that our customers want and expect. DAZN is all about putting customer choice at the centre of our offer, so we will be working hard to roll this out across all our services and looking forward to progressing this with AI-Media.”
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partnerships
iGaming Express integrates iDenfy to improve the security of remote ID verification in regulated markets
iDenfy’s biometric and document verification tools will help iGaming Express maintain KYC requirements while improving conversions for its clients who operate in high-risk industries
iDenfy, a global RegTech leader in identity verification and fraud prevention solutions, announced a new partnership with iGaming Express, a trusted consultancy company specializing in high-risk industries with a strong focus on the iGaming sector. By integrating iDenfy’s AI-powered identity verification software, iGaming Express will help its clients improve their verification flows through better conversions and complete compliance with Know Your Customer (KYC) regulations on a global scale, no matter the industry or jurisdiction.
iGaming Express is a consultancy known for its deep expertise in helping clients navigate the complexities of international regulations, especially in heavily regulated, high-risk industries, such as iGaming. The company offers a comprehensive suite of services, including licensing support, strategic business planning, and legal advisory on various compliance matters, including KYC regulations, all tailored to its clients’ industry specifics.
As businesses operating in highly regulated sectors face rising scrutiny from global regulators, identity verification has emerged as a crucial element in maintaining compliance and protecting against fraud. With the increasing shift of high-risk industries to digital platforms, iGaming Express team’s main goal is to strengthen client trust and compliance through innovative and more precise technologies. Due to this factor, and the need to scale on a global level while catering to different clients’ needs, the consultancy platform decided to integrate iDenfy’s identity verification solution and improve remote onboarding for its partners.
iGaming Express looked for a fully automated KYC solution to meet these challenges without sacrificing customer experience. Currently, with iDenfy’s cutting-edge identity verification software, the company can provide its clients with real-time biometric authentication and document verification across more than 200 countries. This shift has enabled iGaming Express to onboard clients seamlessly and securely. According to Domantas Ciulde, the CEO of iDenfy, businesses that deal with high-risk clients, for example, fintech or crypto platforms, including other industries like iGaming and sports betting, need to have specific licenses in line with their operating country and jurisdictional requirements. iDenfy has partners all around the world, with expertise in helping onboard such high-risk clients. “Our ID verification solution detects risks in real-time, preventing bad actors from accessing services in the very first step of the customer journey,” explained Domantas Ciulde.
The integration of iDenfy’s verification technology into iGaming Express’s digital infrastructure has already yielded significant improvements. The automated system validates user identities through secure facial recognition and cross-referenced document checks, helping eliminate the possibility of fraud through fake as well as duplicate identities. As part of their roadmap, iGaming Express plans to incorporate iDenfy’s AML screening and Know Your Business (KYB) tools to further enhance their due diligence processes.
“When one of my trusted partners recommended iDenfy, the decision was clear. Our operations are fully remote, and until now, verifying a client’s identity without face-to-face interaction was challenging. iDenfy brings us a level of assurance and efficiency we couldn’t find elsewhere. It allows us to verify identities instantly, while reducing risk and ensuring we meet our regulatory obligations,” noted Alex Szilaghi, the CEO of iGaming Express.
“At iDenfy, we understand the unique compliance and fraud prevention needs of high-risk industries. Our collaboration with iGaming Express ensures that they can remotely verify client identities with accuracy and speed. This is about more than compliance; it’s about enabling safer digital interactions and protecting both the business and its customers,” added Domantas Ciulde, the CEO of iDenfy.
In industries like online gambling, where fraud schemes can involve complex identity manipulation and cross-border financial crimes, reliable identity verification becomes essential. According to industry research, identity fraud contributes significantly to global financial losses, with the projected cost of online fraud expected to surpass $100 billion by 2029. Regulatory bodies worldwide are mandating tighter controls, and businesses are under pressure to implement reliable onboarding processes that prevent misuse while maintaining a smooth user experience.
As more high-risk sectors digitize their operations, collaborations like this serve as an example of how identity verification technology can drive both operational efficiency and long-term trust. With iDenfy’s scalable RegTech solutions, iGaming Express is well-positioned to continue delivering compliant, secure, and client-focused services in the evolving digital age.
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eSports
GeoGuessr Joins the Esports World Cup Festival 2025

The Esports World Cup Foundation (EWCF) and GeoGuessr announced that GeoGuessr will join the Esports World Cup Festival tournament program, a new series of competitive events held alongside the Esports World Cup 2025 (EWC). The Esports World Cup and its accompanying EWC Festival will take place in Riyadh, Saudi Arabia, from July 7 through August 24.
The EWC Festival will play host to a Last Chance Wildcard Tournament for the 2025 GeoGuessr World Championship. Taking place during Week 3 (July 21–27), the last chance tournament will feature a $20,000 prize pool and award two spots for the GeoGuessr World Championship later this year in Copenhagen on August 29–30. 16 of the top ranked GeoGuessr players will be invited to compete for the final two places on the global stage.
Celebrated for transforming online exploration into a competitive experience, GeoGuessr joins the EWC Festival as a global fan favorite. Launched in 2013, the geography-based guessing game gained worldwide momentum in 2020, similar to Chess, which also debuts at EWC 2025 this year. Since then, GeoGuessr has attracted millions of players to its browser-based and Steam platforms, connecting players through exploration of countries, continents, and cultures. Using the widely recognized Google Street View, GeoGuessr makes exploring the world accessible to all.
“We’re excited to welcome GeoGuessr to the Esports World Cup 2025 as part of our EWC Festival tournament program,” said Fabian Scheuermann, Chief Games Officer, Esports World Cup Foundation. “Few games have captured the imagination of players around the world quite like it – its blend of exploration, puzzle solving, and fast-paced competition has turned it into a global phenomenon. Together, we are bringing GeoGuessr’s official tournament to the Middle East to grow global ecosystems, expand opportunities for players and fans, and showcase the diversity of modern competitive gaming on the world’s biggest stage.”
Since launching the official GeoGuessr World Championship in 2023, the game has further elevated itself into a professional esport, with elite players and creators drawing global audiences across competitive circuits and livestreams.
The inclusion of GeoGuessr at EWC represents a major milestone for the game’s competitive scene, placing it alongside iconic titles and opening new opportunities to reach players and fans worldwide. The EWCF remains committed to providing games with strong communities and competitive potential the platform to grow and thrive.
The Esports World Cup Festival is a global celebration of gaming and esports culture. From esports tournaments and live music stages to retro arcades, anime cafes, cosplay shows and creator studios, the EWC Festival invites millions to explore and play together in the heart of Riyadh during the Esports World Cup.
The Esports World Cup 2025 will feature 2,000 elite players and 200 Clubs from over 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool.
The post GeoGuessr Joins the Esports World Cup Festival 2025 appeared first on European Gaming Industry News.
partnerships
Kaizen Gaming Displays the UEFA Europa League and UEFA Conference League Trophies in Bulgaria, Portugal and Romania
Trophy exhibitions in Romania, Portugal, and Bulgaria give fans unforgettable moments. Legendary goalkeeper, Gianluigi Buffon, joins the celebrations in Sofia.
Kaizen Gaming, one of the world’s biggest GameTech companies and owner of the Betano online sports betting and gaming brand, has joined forces with UEFA to bring the UEFA Europa League and Conference League trophies closer to European fans. Namely, the trophies were displayed in Romania, Portugal and for the first time in Bulgaria. The events are part of Betano’s 3-year global sponsorship of the UEFA Europa League and UEFA Conference League from the 2024/25 to the 2026/27 season.
The exclusive presentation of the UEFA Europa League and UEFA Conference League trophies took place at the Sofia Event Center in the Paradise Center mall on April 29th, with special guest UEFA Ambassador and legendary Italian footballer Gianluigi Buffon. Recognised as one of the best goalkeepers in football history, Buffon attracted intense media interest and was surrounded by fans during the event.
“I am truly honored to join the Betano Trophy Event as a UEFA Ambassador,” said Gianluigi Buffon. “It is a great opportunity to visit Sofia for the first time and engage with such a passionate football community. I’m excited to share this experience with Bulgarian fans and celebrate the spirit of the game together.”
Also in attendance at the event were Bulgarian football legend Krasimir Balakov and one of the favourite names of Bulgarian pop-folk – Galena.
Ιn January, the trophies were displayed to football fans in Romania in an unforgettable event at Park Lake Shopping Center, in Bucharest. The event drew big crowds of enthusiastic football fans who got to see the trophies in person while also enjoying a meet and greet with players from Fotbal Club FCSB, Romania’s current league champions, sponsored by Betano.
The trophies were also displayed in Porto, Portugal, where over 1,700 fans got up close with them. In addition to seeing the trophies in person, fans were also welcomed by former FC Porto captain and 2011 UEFA Europa League winner, Helton. During the event, the renowned goalkeeper reminisced about the all-Portuguese Europa League final in Dublin in 2011 and the fantastic moment of lifting the trophy in front of FC Porto’s fans.
Betano will look to host further UEFA Europa League and UEFA Conference League events in new locations during the next season.
The post Kaizen Gaming Displays the UEFA Europa League and UEFA Conference League Trophies in Bulgaria, Portugal and Romania appeared first on European Gaming Industry News.
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