partnerships
Blazesoft Clinches Three New European Partners via Relax Gaming’s Silver-Bullet Programme
Blazesoft, the company behind Fortune Coins Casino, Zula Casino and more recently Sportzino, acquired three new partners to bring a fresh line of casino-style games to its free-to-play platforms, powered by Relax Gaming’s Silver-Bullet programme.
Under the terms of the deal, all Blazesoft brands will have access to slot and other casino-style genre games from Print Studios, Max Win Gaming and 4ThePlayer.
With a global market of over 85M active online slot players, Max Win Gaming produces games with authentic slot culture by a team of dedicated professionals, all of which are experts in the online slot industry.
Founded in 2020, Print Studio is a boutique casino game studio, specifically tailored to users in search of deeper gameplay. All games are built in-house by an international team of professionals with years’ worth of experience in the game development industry.
Founded in 2018 by two luminaries of the gaming sector, 4ThePlayer is an up-and-coming innovator of mobile-first gambling games. The European provider’s mission is to create the most exciting games for players, using only the best math profiles with big win potential and engaging game mechanics.
Blazesoft is a leading provider of social gaming solutions in the US and Canada, dedicated to providing a superior free-to-play gaming experience. Blazesoft’s brands Fortune Coins Casino and Zula Casino have already acquired over 4 million registered users. Based on this success, Blazesoft recently released its one-of-a-kind sports venture, Sportzino, featuring a blend of social sports predictions and casino-style gaming.
In addition to the recent partnerships with Max Win Gaming, Print Studios and 4ThePlayer, Blazesoft has forged deals with several other notable gaming providers, including Pragmatic Play, Slotmill, Fantasma Games, Booming Games and more.
Blazesoft’s Head of Strategic Partnerships and Marketing Yuliya Ivanisova said: “We are excited at the impact that the partnerships via Relax’s Silver Bullet program will have on the growth of all Blazesoft brands. This strategic partnership with Relax Gaming will help boost our game selection even more and strengthen Blazesoft’s position as the fastest-growing multi-brand operator in the North American social gaming industry.”
Shelley Hannah, Chief Product Officer at Relax Gaming, said: “We are delighted to be able to see new partnerships develop via our Silver Bullet program, and this was exactly what we had hoped for when we first conceived the idea. Bringing such forward-thinking brands such as Print Studios, Max Win Gaming, and 4ThePlayer to Blazesoft is sure to create an incredibly varied portfolio of content for players to enjoy.”
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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