partnerships
ITL and Indian Trading Partner Chevend extend into the Middle East
Cashing handling expert Innovative Technology extend into the Middle East in collaboration with their Trading Partner in the region, Chevend Technologies PVT. LTD.
Commenting on this expansion following a successful trip to India and Dubai, Marcus Tiedt, Sales & Marketing Director for ITL said, “ We secured our trading partnership with Chevend back in 2016 and over the past seven years we have been diversifying and extending our reach throughout India. Chevend now have a partner office in Dubai and so we are ready to expand into the Middle East with our partner serving customers at a local level.”
CHEVEND TECHNOLOGIES PVT. LTD is part of the Chevron Metal Products Group and proud pioneer of the Automatic Vending Concept in India. Chevend has India’s most experienced team supporting and working with customers in the vending, kiosks and banking segments and are also now distributing solutions to customers in the Middle East.
Marcus continued, “Chevend distribute and provide technical support for our products to customers in India, UAE, Saudi Arabia, Kuwait, Bahrain, Qatar, Oman, Sri Lanka and Bangladesh. Their original focus was mainly on vending and kiosk applications such as the NV11 and NV9, but as the market matures we are also looking to supply our new NV4000 multi bill recycler for payment terminals as it starts to gain momentum. The new Dubai office has storage and technical facilities and is conveniently located for exporting goods across the Middle East. We look forward to seeing a positive up-take of our solutions across this region.”
Commenting on the Trading Partnership and expansion, Ammaar Huseini, Director at Chevend said, “We have been providing ITL’s cash validation products to customers throughout India since 2016 and we now look forward to helping them expand throughout the Middle East. We have also received lots of inquiries for their ICU Lite biometric solution. Apart from the standard age verification, customers are also looking at incorporating features in their kiosks for user verification against a database or ID card, attendance for students at schools etc. With over 30 years of experience ITL offers very reliable and innovative products for the international market. Our technical engineers regularly receive extensive training at the ITL UK head office and have in-depth knowledge of the product range, so are well equipped to offer technical support as well as sales advice.”
Concluding Marcus said “Our Trading Partner network is vital, providing local support to our worldwide customer base. Following Chevend’s success in India, we are confident we will become a key supplier of cash handling throughout the Middle East.”
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
-
Asia3 weeks agoPAGCOR CHAIRMAN, ENTIRE BOARD TENDER COURTESY RESIGNATION
-
Latest News2 weeks ago
The winners of the Casino Guru Awards 2025 announced: A night of celebration, integrity, and inspiration
-
Press Releases3 weeks ago
Discover ELA Games’ New Magical World With Rabbit Winpot Deluxe!
-
Latest News2 weeks agoThat was unforgettable! – The Boomerang Bet “AC Milan vs. Bologna Trip” Instagram Giveaway winner shared his emotions
-
Brazil4 weeks ago
Playson eyes extended Brazil reach through Cactus Gaming integration
-
Africa4 weeks ago
SOFTSWISS Steps Onto The South African Tech Stage
-
Africa4 weeks ago
World Sports Betting Partners with Comrades Marathon Association
-
Asia4 weeks ago
Parimatch renews commitment to Southeast Asia at SiGMA Manilla
