partnerships
Playson extends Switzerland presence with Pasino agreement
Playson, the fast-growing digital entertainment supplier, has strengthened its position in the Swiss market by partnering with Pasino, the online brand of Casino Du Lac Meyrin SA.
The latest agreement bolsters Playson’s reputation within an increasingly popular jurisdiction, as the integration with Pasino means the provider is now live with seven of the top 10 operators in Switzerland.
Playson’s captivating selection of slots have been added to Pasino’s online offering, including the latest releases from its top-performing Hold and Win series such as Crown and Diamonds, Wolf Land and 3 Pots Riches.
Founded in 2019, Pasino.ch has already managed to carve open a large share in the Swiss market over the past four years and is the online brand of Casino Du Lac Meyrin SA, member of one of the largest French-brand operators, Groupe Partouche. Groupe Partouche has a huge presence across Europe and North Africa, with a number of land-based casinos in France, Switzerland, Belgium and Tunisia.
This launch will enable Playson to expand its audience reach in a market where it has already established a dominant footprint, with the supplier continuing to hit its target of ambitious goals in 2023.
Blanka Homor, Sales Director at Playson, said: “To now be live with seven of the top 10 operators within Switzerland is testament to how Playson’s content resonates with local players and sparks engagement.
“Our amazing portfolio continues to grow and Pasino players will have the opportunity to experience some of the games that already proving so attractive to the country’s population.”
Rupert Ecker, Managing Director at Pasino, added: “Playson’s portfolio of engaging titles have always proved a hit with Swiss players and we are delighted to be able to exhibit them at Pasino.
“Pasino always wants to sign deals with the best providers in the industry and Playson fits that category with its enchanting catalogue of titles.”
The European Gaming and Betting Association (EGBA) is pleased to announce a partnership with Letzz, an AI-powered compliance workspace designed for online gambling, to modernise regulatory monitoring and enhance strategic compliance across Europe’s fragmented online gambling landscape.
Through this partnership, EGBA will implement Letzz‘s AI-powered tool to enhance its own regulatory monitoring capabilities. Launching this week, the Letzz platform offers operators real-time, expert-validated insights and automated regulatory news scanning, creating a single, reliable source of information for compliance management.
“We are committed to promoting the highest standards of compliance across Europe’s online gambling sector,” said Maarten Haijer, Secretary General at EGBA. “With 27 countries in the EU, each with their own gambling laws and a myriad of requirements, accessible tools like Letzz can help both associations like EGBA and operators better understand the complex landscape of regulatory obligations.”
“We founded Letzz with the belief that compliance should be a competitive advantage, not just a necessity,” said Daniel Gambin, Co-Founder and CEO at Letzz. “Our partnership with EGBA allows us to bring this vision to a wider audience of operators who share our commitment to excellence in regulatory compliance. By transforming compliance from a challenge into a strategic business asset, we’re helping operators stay abreast of the latest regulatory changes.”
The collaboration reflects EGBA’s commitment to promoting a well-regulated online gambling market with the highest compliance standards.
Source: egba.eu
The post EGBA boosts regulatory monitoring with compliance workspace Letzz appeared first on European Gaming Industry News.
The Brazilian sports betting brand doubles down on its national presence with a humorous new campaign spotlighting customer benefits, responsible gaming, and celebrity appeal.
One of Brazil’s rising names in the online betting industry, LuckBet, has launched a new nationwide advertising campaign featuring acclaimed actor and motorsport enthusiast Caio Castro. The commercial, which blends humor with strategic brand messaging, is now airing on Globoplay and will debut on Sportv.
The witty commercial stars Caio Castro in a creative split-role talk show, where he plays both the host and the guest. While only one version of him gets to talk (the host, of course), the dialogue cleverly introduces LuckBet’s key strengths—focusing on entertainment, trust, and unique player benefits.
“Caio Castro communicates our message with natural charisma and humor, while staying aligned with our brand’s core values: entertainment, simplicity, and responsibility,” said Ivan Dutra, CEO of LuckBet. “This new commercial is fast-paced, engaging, and truly represents who we are as a company.”
LuckBet: A Responsible and Player-First Betting Platform
As the only betting operator from Mato Grosso officially listed by Brazil’s Ministry of Finance, LuckBet offers a wide range of player-centric features. These include:
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Unlimited withdrawals
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24/7 humanized customer support
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Weekly cashback on losses
LuckBet’s informal, street-smart communication style—rich in slang and expressions familiar to younger audiences—helps it stand out in Brazil’s crowded iGaming market. This distinctive approach is designed to foster a more authentic connection with bettors across all touchpoints.
Celebrity-Driven Brand With Social Impact
Since its founding in 2021, LuckBet, headquartered in Cuiabá, Mato Grosso, has rapidly grown its reputation through high-profile partnerships and sponsorships, including support for Cuiabá EC football club. Alongside Caio Castro, the brand also works with rapper PKFreestyle and sports journalist Isa Pagliari to broaden its appeal.
Importantly, LuckBet is a strong advocate for Responsible Gaming, offering tools such as self-exclusion, reality checks, and integrations with international support organizations like Gambling Therapy and GambleAware. The company adheres strictly to Brazil’s 2025 gambling regulations, operating transparently under newly defined federal guidelines.
The post LuckBet Launches New TV Commercial Starring Caio Castro on Sportv and Globoplay appeared first on Gaming and Gambling Industry in the Americas.
FBM
FBM® debuts its games in Oklahoma with Jí Hǎo Link™ installation at WinStar World Casino and Resort
FBM® slots are now available at the WinStar World Casino and Resort, featuring the Jí Hǎo Link game suite! The installation on the world’s biggest casino floor is a major expansion for the United States operation, as the brand makes its slots games available for the first time in a gaming facility operating in Oklahoma.
Oklahoma ranks among the top three states in the US gaming industry and is home to FBM’s headquarters in the country. The WinStar World Casino and Resort agreement facilitated by FBM’s distributor, Delta Gaming Solutions, is a significant achievement, as the global gaming brand launches its games in a state with tremendous growth opportunities.
The WinStar World Casino and Resort slots portfolio now includes Jí Hǎo Link’s four themes – Golden Lóng, Fortunate Héping, Eternal Fènghuáng and Great Weiyan. The powerful dragon, the wise turtle, the eternal phoenix, and the brave white tiger promise to deliver thrilling gaming sessions in a mechanic where the common bonus triggered by the Jí Hǎo Link pagoda takes the spotlight.
This game mode aggregates the product line’s most attractive rewards by granting access to the Mini, Minor, Major and Grand jackpots, plus a special prize. When players fill all 15-reel positions, they can double the non-progressive amounts collected during the bonus rounds. Besides the bonus thrills, the four-game suite includes the Triple Wild game feature, available on Golden Lóng and Fortunate Héping, and the Wild Multiplier game feature available on Eternal Fènghuáng and Great Weiyan.
In the sequence of this remarkable achievement for FBM’s operation in the US, Mike Medlin (Sales & Operations Manager at FBM) expressed his gratitude to Danny Davis (President at Delta Gaming Solutions), Emily Snow (Sales Director at Delta Gaming Solutions), and the technical team of WinStar Casino Hotel and Resort for their collaboration and effort in ensuring a successful installation.
The post FBM® debuts its games in Oklahoma with Jí Hǎo Link™ installation at WinStar World Casino and Resort appeared first on Gaming and Gambling Industry in the Americas.
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