partnerships
Jackpot Aggregator Boosts Kings Media LTD
The SOFTSWISS Jackpot Aggregator is set to launch unique and tailored jackpot campaigns for Kings Media LTD, the parent company of King Billy Casino. Spanning both King Billy casinos (Curacao & MGA licensed), these campaigns aim to elevate gaming experience, creating an exclusive and thrilling game environment that amplifies player satisfaction, cultivates loyalty, and drives revenue growth.
The SOFTSWISS Jackpot Aggregator features three unique prize levels: Sword Jackpot, Shield Jackpot, and Crown Jackpot. King Billy Casino players have the chance to participate and compete for daily jackpots across all 7,000+ slot games of the operator. It must be noted that King Billy Curacao and MGA brands maintain separate jackpot totals.
Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, comments: “The Jackpot Aggregator represents more than just a solution. It’s an innovation geared towards amplifying operator capacity to bolster player engagement and elevate the quality of their online gambling experience. Our team delivers unparalleled support throughout every stage, from campaign inception to implementation.”
Andrii Morozov, Kings Media LTD Head of Product, adds: “Our new ‘Royal Jackpots’ feature is an important milestone for us. In collaboration with SOFTSWISS, we’ve streamlined a multi-tiered jackpot system that will open new avenues of growth and bring casino players together in an unprecedented way. All of us at King Billy are excited to be a part of this!”
The SOFTSWISS Jackpot Aggregator has showcased its prowess in orchestrating jackpot campaigns on a grand scale, demonstrating its robust expertise. Cleopatra Group, with its six well-known online casinos, was the first to have this privilege. Building upon this success, the SOFTSWISS Jackpot Aggregator further extended its capabilities by steering jackpot campaigns at all casinos within Enchant Affiliates.
The SOFTSWISS Jackpot Aggregator team will be present at the SBC Summit Barcelona 2023, offering insights into their latest developments and fostering discussions with current and potential clients.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying ISO 27001-certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
About Kings Media LTD
Kings Media is the parent company of King Billy Casino, one of the fastest-growing and most awarded online operators in the world. King Billy, launched in 2017, has 25+ awards and distinctions in its 6-year history, including AskGamblers Best New Casino, AskGamblers Best Casino, iGB Awards Best Affiliate Program and several short-lists for its customer services and marketing campaigns.
The doubly licensed (Curacao & MGA) casino, which is available in 4 languages (English, French, German and Finnish), has created a superb user experience around the myth of King Billy and his Kingdom and treats all its players with the respect and attention they deserve. King Billy motto: “Play Long & Prosper!”.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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