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K. Patro Eisden Maasmechelen announces PepperMill Casino as its new main sponsor

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PepperMill Casino, a key player in the Belgian online casino industry, has become the main sponsor for K. Patro Eisden Maasmechelen, an ambitious Belgian football club active in the Challenger Pro League. This past weekend, they concluded their first match with a victory of 3-1 against SK Deinze. The deal is active during the season 2023-2024.

Impressive Milestone

After a successful year for both parties, this collaboration marks a new milestone. Patro Eisden Maasmechelen, Owned by the Common group since 2022, did not miss its debut in Belgium’s second-highest tier. The market share of PepperMill Casino has increased in the landscape of Belgian online casinos over the past year, and they have continued this success with a new partnership, following the collaboration with KRC Genk that was announced last year. The Common group is also the owner of Vitesse (NL) and Leyton Orient (UK).

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Shared Values and Social Responsibility

PepperMill Casino and K. Patro Eisden Maasmechelen share their vision to provide entertainment and excitement to their respective fan bases. Both groups play a social role and strive to enhance their positive impact by joining forces.

Visual Presence

This partnership will prominently display the PepperMill Casino logo on the shirts of K. Patro Eisden Maasmechelen. The casino brand will also have a significant visual presence in the Sportpark Stadium of Patro Maasmechelen. Additionally, the recently launched Patro Ladies, the women’s team active in the second provincial division, is included in this collaboration. With this alliance, PepperMill Casino strengthens its visibility among sports clubs.

About PepperMill Casino

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With 30 years of experience in the casino industry, PepperMill Casino stands for innovative, varied, and ethically responsible entertainment, both online and offline. They have strong roots in Belgium with five gaming halls, located in Genk, Hoevenzavel, Leopoldsburg, Hasselt, and Maasmechelen. They also have two casinos in the Netherlands, in Sluis and Heerlen. In 2023, they won the public award for ‘The Best Casino in the Netherlands’ for their branch in Heerlen. PepperMill Casino’s headquarters is in Genk.

About K. Patro Eisden Maasmechelen

Patro Eisden Maasmechelen embodies passion and excellence in the world of Belgian football. After securing the title of the Belgian National Division 1 for 2022-23, the club now focuses on the Challenger Pro League for the 2023-24 season.

partnerships

SYNOT Games expands in Western Europe, partnership with Belgium’s Loco Casino

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SYNOT Games, a leading casino content provider, has announced a new strategic collaboration with Loco Casino, marking another significant milestone in the company’s ongoing expansion across Europe. Through this partnership, a diverse portfolio of SYNOT’s dice games is now live and available to Belgian players.

This launch reinforces SYNOT Games‘ commitment to entering regulated markets exclusively and underscores the company’s focus on partnering with licensed, high-quality operators. The integration was made possible via the Peppermill aggregator platform, a long-standing and trusted partner known for its robust infrastructure and seamless delivery capabilities.

“We are proud to see our content go live with Loco Casino, a respected and fully licensed platform in Belgium,” said Martina Krajčí, CCO at SYNOT Games.

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“This partnership affirms our dedication to expanding in strictly regulated jurisdictions and bringing innovative, high-quality products to discerning players. Our dice games portfolio perfectly fits the Belgian market, and we are confident it will deliver strong engagement.”

Loco Casino’s management echoed this sentiment, highlighting the value of SYNOT Games’ product quality and innovative offerings.

“SYNOT Games has a reputation for delivering engaging content and effective retention tools, which aligns perfectly with our vision for the Belgian market,” said Dylan Bonczyk, Brand Operations Manager at Loco Casino. 

“We are excited to enrich our offering with SYNOT’s unique dice games, which we believe will resonate strongly with our players.”

The launch is the latest step in SYNOT Games’ broader strategy to solidify its presence in Europe’s most prominent regulated markets. By delivering localized, premium content and working with reliable aggregation platforms like Peppermill, the company continues to build strong relationships with top-tier operators.

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This partnership emphasizes SYNOT Games‘ mission to provide visually striking and technically advanced games and tools designed to enhance player retention and long-term engagement, all within the boundaries of licensed, compliant environments.

The post SYNOT Games expands in Western Europe, partnership with Belgium’s Loco Casino appeared first on European Gaming Industry News.

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Compliance Updates

EGBA boosts regulatory monitoring with compliance workspace Letzz

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The European Gaming and Betting Association (EGBA) is pleased to announce a partnership with Letzz, an AI-powered compliance workspace designed for online gambling, to modernise regulatory monitoring and enhance strategic compliance across Europe’s fragmented online gambling landscape.

Through this partnership, EGBA will implement Letzz‘s AI-powered tool to enhance its own regulatory monitoring capabilities. Launching this week, the Letzz platform offers operators real-time, expert-validated insights and automated regulatory news scanning, creating a single, reliable source of information for compliance management.

“We are committed to promoting the highest standards of compliance across Europe’s online gambling sector,” said Maarten Haijer, Secretary General at EGBA“With 27 countries in the EU, each with their own gambling laws and a myriad of requirements, accessible tools like Letzz can help both associations like EGBA and operators better understand the complex landscape of regulatory obligations.”

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“We founded Letzz with the belief that compliance should be a competitive advantage, not just a necessity,” said Daniel Gambin, Co-Founder and CEO at Letzz“Our partnership with EGBA allows us to bring this vision to a wider audience of operators who share our commitment to excellence in regulatory compliance. By transforming compliance from a challenge into a strategic business asset, we’re helping operators stay abreast of the latest regulatory changes.”

The collaboration reflects EGBA’s commitment to promoting a well-regulated online gambling market with the highest compliance standards.

 

Source: egba.eu

The post EGBA boosts regulatory monitoring with compliance workspace Letzz appeared first on European Gaming Industry News.

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LuckBet Launches New TV Commercial Starring Caio Castro on Sportv and Globoplay

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The Brazilian sports betting brand doubles down on its national presence with a humorous new campaign spotlighting customer benefits, responsible gaming, and celebrity appeal.

One of Brazil’s rising names in the online betting industry, LuckBet, has launched a new nationwide advertising campaign featuring acclaimed actor and motorsport enthusiast Caio Castro. The commercial, which blends humor with strategic brand messaging, is now airing on Globoplay and will debut on Sportv.

The witty commercial stars Caio Castro in a creative split-role talk show, where he plays both the host and the guest. While only one version of him gets to talk (the host, of course), the dialogue cleverly introduces LuckBet’s key strengths—focusing on entertainment, trust, and unique player benefits.

“Caio Castro communicates our message with natural charisma and humor, while staying aligned with our brand’s core values: entertainment, simplicity, and responsibility,” said Ivan Dutra, CEO of LuckBet. “This new commercial is fast-paced, engaging, and truly represents who we are as a company.”

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LuckBet: A Responsible and Player-First Betting Platform

As the only betting operator from Mato Grosso officially listed by Brazil’s Ministry of Finance, LuckBet offers a wide range of player-centric features. These include:

  • Unlimited withdrawals

  • 24/7 humanized customer support

  • Weekly cashback on losses

LuckBet’s informal, street-smart communication style—rich in slang and expressions familiar to younger audiences—helps it stand out in Brazil’s crowded iGaming market. This distinctive approach is designed to foster a more authentic connection with bettors across all touchpoints.

Celebrity-Driven Brand With Social Impact

Since its founding in 2021, LuckBet, headquartered in Cuiabá, Mato Grosso, has rapidly grown its reputation through high-profile partnerships and sponsorships, including support for Cuiabá EC football club. Alongside Caio Castro, the brand also works with rapper PKFreestyle and sports journalist Isa Pagliari to broaden its appeal.

Importantly, LuckBet is a strong advocate for Responsible Gaming, offering tools such as self-exclusion, reality checks, and integrations with international support organizations like Gambling Therapy and GambleAware. The company adheres strictly to Brazil’s 2025 gambling regulations, operating transparently under newly defined federal guidelines.

The post LuckBet Launches New TV Commercial Starring Caio Castro on Sportv and Globoplay appeared first on Gaming and Gambling Industry in the Americas.

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