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Swintt Strengthens German Market Presence with ZEAL Network Deal

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In-demand software provider teams up with country’s leading provider of online lottery products and instant games to distribute Swintt titles across several regulated platforms

Having already carved out a reputation as a quality provider of premium slot releases in Germany, sought-after software studio Swintt has this month announced it will be further strengthening its market presence in the country after agreeing a brand-new deal with ZEAL Network.

Primarily a lottery technology company that operates publicly through its B2C Lotto24 and Tipp24 brands, ZEAL Network is Germany’s leading online provider of state-licensed lottery products and recently also branched out into virtual scratch cards and arcade-style releases via ZEAL Instant Games.

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Following the company’s latest collaboration with Swintt, however, ZEAL Network will now be able to offer a full suite of Swintt slots across its various platforms, giving German customers access to a rich and varied collection of classically-themed games as well as state-of-the-art titles in the Xtra series.

As highlighted above, it will likely be the SwinttPremium collection of games that makes the biggest impact with German customers, with these titles all being designed to faithfully replicate the classic design elements and gameplay mechanics of the traditional land-based slots found across the country.

Some of the titles in this range that will now be featured across ZEAL Instant include the recently-released Eisdiele-themed Duolito Iceman, which comes with free spins and sticky wilds, and the two jackpot titles Cleopatras Pearls and Seven Seven Pots and Pearls, both of which feature a thrilling free re-spins round where players collect instant cash rewards and one of four lucrative local prize pots.

Beyond the studio’s SwinttPremium line-up, however, players across ZEAL Network will also find a range of state-of-the-art SwinttGames that all boast their own unique themes and features. With these titles typically boasting immersive graphics and sounds and a range of innovative bonus mechanics that players won’t find at any other provider, SwinttGames are ideal for the modern video slot connoisseur.

Popular SwinttGames releases that will soon debut on ZEAL Network sites include the studio’s first joker-themed title, Cash Joker, which features free spins and massive multipliers of up to 15x, and the explosive cluster pays slot, Electric Elements, which offers four unique symbol-smashing bonus modes.

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With all that and more debuting on ZEAL Network in the coming weeks, the exciting new collaboration should help the company seriously bolster its casino game line-up while also enabling Swintt to connect with new customers in the German market; something both parties are looking forward to.

“While Swintt has been working in the German market for some time now, we’re always looking out for good opportunities to strengthen our presence by collaborating with quality online operators and ZEAL Network certainly fit the bill in this respect,” the Head of Business Development for Swintt, Lars Kollind, said. “The brand has a long and decorated history in lottery products and recently branched out into instant games, so we’re delighted to be able to share some of our slot expertise with them to enhance the casino offering across their network and put the Swintt brand in front of thousands of new customers.”

“Virtual slot games are becoming increasingly important in the gambling sector and will continue to establish themselves as a crucial business model in the lottery segment,” the Games Business Managing Director for ZEAL Instant Games, Julian Tietz, said. “For this reason, we are proud to be able to offer our players an extensive selection of exciting online games in our webshops (Lotto24 and Tipp24). We are pleased to be able to sustainably expand our portfolio through the cooperation with Swintt, which is internationally known for its innovative games offering. We are very much looking forward to the cooperation.”

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MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal!

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Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.

The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.

“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”

The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.

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Max Level Wins PR Mandate for Riot Games in India and South Asia

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Max Level, a leading marketing and PR agency built by gamers, has won the public relations mandate for Riot Games India and South Asia, the global video game developer and publisher behind genre-defining games such as League of Legends, Team Fight Tactics, VALORANT, and more. As part of the partnership, Max Level will lead Riot’s communication strategy in the region, driving awareness and engagement across its expanding player and esports communities.

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.

The synergy between Riot and Max Level stems from a shared vision to elevate gaming culture across South Asia. With both organizations placing players and community at the heart of their strategy, the partnership is rooted in long-term brand building. Riot brings a legacy of shaping global gaming and esports culture, not just through its games but also through transmedia storytelling, most notably with Arcane: League of Legends, the Emmy Award-winning Netflix series that redefined how games can expand into mainstream entertainment. Max Level, in turn, brings on-ground expertise and cultural fluency in India’s rapidly evolving interactive entertainment space.

The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.

Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”

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Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.

According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.

The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.

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kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season

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kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.

This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.

Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”

Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”

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The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.

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