partnerships
Award-winning provider of socially charged online casino experiences that allow online casinos to leverage the power of streaming integrates with tier one platform supplier
Livespins, the award-winning platform that allows operators to leverage the demand for casino streaming, has significantly increased its distribution among tier-one operators after partnering with Comtrade.
Comtrade is an independent software provider with truly global reach, powering big-name operators such as Mansion Group and its M88 brand.
By joining forces with Livespins, Comtrade operators can now offer their players socially charged online casino experiences for the first time. Livespins allows players to tune into popular streams and get directly involved in the action by betting behind their favourite streamer, brand ambassador or celebrity.
This creates a group bet and a shared player experience but with each player able to set their own bet among and number of spins. Whether their bet wins or not, a fun, entertaining and interactive experience is guaranteed with each spin.
Social interaction is at the heart of the Livespins experience – players can chat with each other and the streamer throughout, and also drop reactions, emojis and even gifs.
Livespins has stocked its lobby with slots from the most popular providers in the market, with streamers firing up the reels in titles from the likes of Yggdrasil Gaming, Relax Gaming and iSoftBet. The new way of delivering slots to operators and players saw Livespins pick up the award for Innovation in Slot Provision at this year’s EGR B2B Awards.
Michael Pedersen, Chief Commercial Officer at Livespins, said: “Our platform and product are changing the game for online casino operators and this partnership with Comtrade allows us to bring slot streaming more brands than ever before.
“Comtrade is focused on powering only the biggest casinos in markets across the world, so this partnership will add high-calibre brands to our growing line-up of operator partners.
“That Livespins sits within the lobbies of these casinos means that players are afforded the same responsible gambling measures as when playing other games and this in turn means that Comtrade’s partners can leverage the streaming opportunity confident that they are fully compliant.”
Steven Valentine, Chief Commercial Officer at Comtrade, added: “At Comtrade, we believe in value driven technology and go to great lengths to ensure that our operators can provide the best possible experience to their players. This partnership with Livespins allows us to do just that.
“Casino and slot streaming is big and will only get bigger. Livespins allows operators to capitalise on this in a way that is responsible and compliant, providing an entirely new way for them to experience online casino.
“This is a strong addition to our offering and strengthens our position as the go-to technology partner for the biggest online casino brands in the world.”
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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