Salsa Technology has unveiled Gina Macheri as Strategic Alliance Manager to spearhead the company’s expansion across Latam markets. Arriving with a wealth of iGaming experience, Macheri will focus on amplifying Salsa’s presence in key LatAm jurisdictions.

Salsa Technology’s Strategic Alliance Manager, Gina Macheri commented: “I’m joining Salsa Technology at the perfect time given the business’ prolific growth and as Latam continues to expand thanks to regulation. I cannot wait to play a core role in increasing Salsa’s presence in our main target markets.”

Leveraging her impressive background in strategic business development and integral growth, she’ll play an influential role in striking strategic partnerships. This week Macheri will be attending SAGSE Latam in Buenos Aires where the company will exhibit its cutting-edge technology and flexible solutions designed specifically to meet the demands of local markets. Besides being personally in charge of increasing Salsa’s footprint in Latam, Gina will also lead the setting up of a team of trade representatives to pave the company’s way to new markets such as Africa and Asia, among others.

Macheri steps into Salsa from Betconstruct, where she held the position of Regional Director, overseeing the comprehensive growth of the business. A proven track record and a deep understanding of the nuances of the iGaming space make Macheri a valuable addition. Prior to her time with Betconstruct, Gina excelled at esteemed gaming entities such as Ainsworth Game Technology, JVL Gaming Labs, and IGT.

“Gina’s talent and experience in strategic business development make her the ideal person to drive our progressive expansion efforts,” said the company Founder, Peter Nolte.

Advertisement

WA.Technology, a leading B2B iGaming solutions provider, is thrilled to announce the appointment of Waldir Marques as its new Director of Regulatory Affairs—this key addition to WA.Technology’s leadership team fortifies the company, particularly in light of recent regulatory changes in Brazil.

Waldir Marques, the former CEO of the government-backed lottery syndicate CAIXA Loterias S.A., brings a wealth of experience and an outstanding track record in iGaming regulation. His high-profile role at Brazil’s CAIXA Loterias S.A., a company renowned for its commitment to ethics, integrity, and transparency, has honed his skills in ensuring strict adherence to regulatory requirements – a crucial asset for WA.Technology’s operations. Waldir’s insights and expertise will be invaluable in bringing credible and knowledgeable advice to clients, opening the door for bigger and better opportunities in a legally compliant way.

“With the latest regulatory developments in Brazil, Waldir’s profound understanding of the legal landscape will be instrumental in guiding our expansion efforts in the country and the wider Latam market,” said Tim Scoffham, CEO of WA.Technology. “His appointment proves our commitment to operating within legal compliance, ensuring our clients receive exceptional service and the peace of mind that comes with rigorous regulatory adherence.”

Waldir’s curriculum vitae is a testament to his breadth of knowledge and experience in the field. His roles as Director-President & CEO at CAIXA Loterias S.A. and  Subsecretary of Regulation of Lotteries, Prizes and Sweepstakes at the Ministry of Economy, Brazil, highlight his capabilities in navigating the regulatory environment of the Brazilian market and beyond. His team leadership and governance skills further solidify his fit for this pivotal role.

Advertisement

“I am excited to start this new chapter with WA.Technology and contribute to its growth in the Latam region,” said Waldir Marques. “Ensuring compliance and fostering a trustworthy environment for our clients is my top priority. I look forward to helping to steer the company through the evolving regulatory landscape, particularly in Brazil, in light of the ongoing changes. I’m also looking forward to taking on the challenge of bettering WA.Technology’s advancement in the broader South American market as the company branches out into other markets such as Mexico.”

Waldir Marques will be part of the WA.Technology team at ICE London 2024 and will be available at the WA.Technology stand S4-240. His presence at such a prominent event underscores WA.Technology’s commitment to expanding its reach and expertise in the flourishing Latam market.

This appointment marks a significant stride for WA.Technology in fortifying its position in Latam. WA.Technology is dedicated to upholding the highest standards of regulatory compliance and client service, and the addition of Waldir Marques to its leadership team signifies its commitment to excellence, integrity, and growth in the region.

WA.Technology, a key player in the Latin American iGaming market, is proud to announce a strategic partnership with Latam Entertainment, a distinguished Consulting and Advisory company for the Gaming Industry.

This collaboration further expands WA.Technology’s leadership in Latam’s iGaming sector, particularly in its planned entry into the Mexican market, solidifying its strong position in Latam.

The partnership highlights WA.Technology’s commitment to the region and will unlock significant projects with major brands, such as current established clients PixBet, F12, Headsbet, Toisbet, FazOBetAí, and PixBet.tv.

Axel Antillon, Director Comercial of Latam Entertainment, shared his views on the partnership: “The entire team at Latam Entertainment is very excited about this partnership. We see this new alliance as an outstanding collaboration due to the enormous potential of taking the WA.Technology products and brands to new levels within Mexico and other Latam markets. Our mission is to guide businesses to success with a comprehensive portfolio of services. Latam Entertainment is a crucial ally in navigating the landscape of diverse Latin American markets.”

Advertisement

The collaboration between WA.Technology and Latam Entertainment is founded on shared values of creative development, a commitment to quality, and a deep understanding of the iGaming landscape in Latam.

This partnership will leverage Latam Entertainment’s extensive knowledge and WA.Technology’s cutting-edge WA.Platform solutions, bespoke products, and expert-managed services, unified for producing the ultimate tailor-made Latin American iGaming experience, reinforced with localised support and expertise.

“Our collaboration with Latam Entertainment will significantly strengthen WA.Technology’s healthy position in Latin America. This robust partnership will pave the way for an enhanced provision that will not only provide market-driven localised solutions that support increased revenue for operators but also elevate capabilities for first-rate player engagement and experiences. We’re excited to combine both teams’ expertise to augment the iGaming experience in this fast-growing emerging market,” commented Tim Scoffham, CEO of WA.Technology.